Newsletter Tips & Tools


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Presentation given by Victoria McAra and Emma Rye at the Activists' Training Day in Newcastle, 19th May 2009

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  • Newsletter Tips & Tools

    1. 1. Newsletter Tips & Tools Presented by Victoria McAra (Co-Editor ‘Impact’) & Emma Rye (former Editor for Wales Division) How to make your Divisional Newsletter stand out from the crowd
    2. 2. <ul><li>Think about your budget… </li></ul><ul><ul><ul><li>C O L O U R or B&W </li></ul></ul></ul><ul><ul><ul><li>How many pages? </li></ul></ul></ul><ul><ul><ul><li>Paper size, orientation & folds </li></ul></ul></ul><ul><li>Create an eye-catching nameplate </li></ul><ul><li>Consider your page layout </li></ul>Plan your design
    3. 3. <ul><li>Edit, edit, edit! </li></ul><ul><ul><li>Make sure that the language is simple </li></ul></ul><ul><ul><li>Break up large chunks of text </li></ul></ul><ul><ul><li>Keep sentences short & snappy </li></ul></ul><ul><li>Write prominent headlines ( fonts ) </li></ul><ul><li>Add interesting sub-headings & bylines </li></ul><ul><li>Use drop caps to highlight a first letter </li></ul>Handling text
    4. 4. Using lists <ul><li>Don’t use bulletpoints </li></ul><ul><li>Instead use numbers to pull your readers through the text </li></ul><ul><li>People like numbers </li></ul><ul><li>They really do! </li></ul>
    5. 5. Pull quotations Miranda also reiterated Michael’s advice — keep a training log.   As an assessor of Chartership portfolios, it was valuable to hear Miranda’s views on what should, and shouldn’t, be included in the portfolio. Keeping evidence relevant and concise are important considerations, as well as making sure evidence is evaluated and not too descriptive. We also looked at a variety of portfolios at the end of the session. All were very different and compiled in a variety of ways, proving there is no particularly correct way of producing it. Meeting other Chartership hopefuls was another constructive part of the event, and I came away with some good ideas for career development and portfolio evidence from chatting with them. What started out as a daunting task now seems a more manageable and definitely worthwhile exercise thanks to the event.   “ What started out as a daunting task now seems a more manageable and definitely worthwhile exercise thanks to the event”
    6. 6. <ul><li>Add lots of C O L O U R </li></ul><ul><li>Have lots of white space </li></ul><ul><li>Use plenty of images (300dpi) </li></ul><ul><li>Be creative… </li></ul>Attract attention
    7. 7. Mugshots <ul><li>Original picture </li></ul><ul><li>© </li></ul>Easy improvements
    8. 8. Small groups <ul><li>Original picture </li></ul><ul><li>© </li></ul>Easy improvement
    9. 9. Large groups <ul><li>Original picture </li></ul><ul><li>© </li></ul>Easy improvement
    10. 10. Backgrounds <ul><li>Original picture </li></ul><ul><li>© </li></ul>Easy improvement Quickly done on Clip Art… Use http:// / for a more professional look Avoid busy backgrounds
    11. 11. Grip & grins <ul><li>Avoid… </li></ul><ul><li>© </li></ul>Easy improvements Capture the moment!
    12. 12. Use captions <ul><li>From… </li></ul><ul><li>© </li></ul>To… Grey squirrels may live in the UK now… but they still remember their American roots!
    13. 13. Design a masthead (or contact us for more information)
    14. 14. Get inspired by your newsagent ©
    15. 15. Useful websites http:// http:// http:// http://