The Magic  is in the Details by Paul Williams Presented May 2003
Overview / Agenda <ul><li>Today’s Objective </li></ul><ul><li>Why Me? </li></ul><ul><li>The 10 PowerPoint Commandments </l...
Today’s Objective <ul><li>Depart knowing some new tips tips and tricks that will make your presentations spicier and more ...
Why is this important? <ul><li>A study conducted by Lee and Bowers (1997) reported that hearing spoken text plus reading p...
Why this is important <ul><li>Percent better learning among university students using combinations of spoken text, printed...
Why Me? <ul><li>1000s of hours creating and presenting stunning PowerPoint presentations. </li></ul><ul><li>11 years marke...
The 10 PowerPoint Commandments Note use of progression on next 10 pages
It’s Only  A Tool <ul><li>A PowerPoint presentation is a tool to help you present – NOT your presentation </li></ul>I Don’...
Present like  a Presenter <ul><li>The same rules for great presentation skills should apply when building and presenting a...
Know Your  Audience <ul><li>Watch out for jargon </li></ul><ul><li>Go at their pace </li></ul><ul><li>It’s what they need ...
Watch   Your  Fonts <ul><li>Use consistent typefaces </li></ul><ul><li>Use one, two or max. three </li></ul><ul><li>Adjust...
Keep It  Brief <ul><li>Avoid too many words on a page </li></ul><ul><li>Chances are if it seems busy… it probably is </li>...
Avoid Small Print <ul><li>Avoid print that is too small – if you have to make the print very small, you’ve probably too mu...
Never, ever,  ever!   use Screen Bean Art VII There is enough cool clipart out there – especially with XP that you don’t n...
Enhance -  Don’t Drown <ul><li>Add to enhance to your presentation – not just for the sake of… bells & whistles </li></ul>...
End on a  High Note <ul><li>Never end with “and that’s my presentation” – manage your closing </li></ul>IX
CTRL-S <ul><li>For the love of Pete – save often! </li></ul>X
Tips & Tricks
Images, Logos & Artwork <ul><li>Avoid crummy  or ‘over-scaled’ images </li></ul>
Images, Logos & Artwork <ul><li>Try the ‘white out’ trick with transparency </li></ul><ul><li>Use the transparency tool fo...
Images, Logos & Artwork <ul><li>Use the proper logo </li></ul>
Images, Logos & Artwork <ul><li>Screenshots are your friend! </li></ul>
Images, Logos & Artwork <ul><li>Crop to what’s important </li></ul><ul><li>Use the crop tool in the drawing toolbar </li><...
Images, Logos & Artwork <ul><li>Don’t distort </li></ul>Good Poor
Images, Logos & Artwork <ul><li>Fonts make great icons too! </li></ul>Verdana A B C D E F G Webdings  Wing...
Images, Logos & Artwork <ul><li>CTRL  + arrow = nudge </li></ul><ul><li>Make sure objects are aligned – use guides </li></...
Images, Logos & Artwork <ul><li>CTRL  + Drag =  Easy Copy </li></ul>
<ul><li>Shadows add dimension </li></ul>Images, Logos & Artwork Also shifty headline Make note  of cut-and-paste feature i...
Backgrounds <ul><li>You can use nearly ANY image as a background. </li></ul><ul><li>You can save a background as a picture...
Plain is fine too! <ul><li>You don’t have to be all fancy-schmancy. </li></ul><ul><li>Often times folks are reading from b...
Break  up titles in  a meaning- ful way Break up titles  in a meaningful way
Be sure to  spill-check <ul><li>Their is nothing  worse than misspellings </li></ul><ul><li>Get someone else to read your ...
Questions This background is a gradient
Closing <ul><li>Hopefully you’ve learned… </li></ul><ul><ul><li>Presentation basics </li></ul></ul><ul><ul><li>Working wit...
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The Magic Is In The Details - Better PowerPoint

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I put this presentation together when I worked at Starbucks as a tool to help people with the finer points of a great PowerPoint presentation. While it is meant to have narration, it pretty much can stand alone.

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The Magic Is In The Details - Better PowerPoint

  1. 1. The Magic is in the Details by Paul Williams Presented May 2003
  2. 2. Overview / Agenda <ul><li>Today’s Objective </li></ul><ul><li>Why Me? </li></ul><ul><li>The 10 PowerPoint Commandments </li></ul><ul><li>Important Content </li></ul><ul><li>Tips & Tricks </li></ul><ul><li>Questions </li></ul><ul><li>Closing </li></ul>
  3. 3. Today’s Objective <ul><li>Depart knowing some new tips tips and tricks that will make your presentations spicier and more effective. </li></ul><ul><li>The more “Oh!”s and “I didn’t know that”s the better. </li></ul>
  4. 4. Why is this important? <ul><li>A study conducted by Lee and Bowers (1997) reported that hearing spoken text plus reading printed text resulted in 32% better learning over a control group of university students. </li></ul><ul><li>Listening to spoken text, reading text, and looking at graphics resulted in 46% better learning. </li></ul><ul><li>And hearing spoken text and looking at graphics resulted in 91% better learning. </li></ul><ul><li>Link to Lee & Bowers study </li></ul>
  5. 5. Why this is important <ul><li>Percent better learning among university students using combinations of spoken text, printed text and looking at graphics . </li></ul><ul><li>Source: Lee and Bowers (1997) </li></ul>
  6. 6. Why Me? <ul><li>1000s of hours creating and presenting stunning PowerPoint presentations. </li></ul><ul><li>11 years marketing, public relations, and promotional experience. </li></ul><ul><li>3 other people declined. </li></ul>Paul Williams
  7. 7. The 10 PowerPoint Commandments Note use of progression on next 10 pages
  8. 8. It’s Only A Tool <ul><li>A PowerPoint presentation is a tool to help you present – NOT your presentation </li></ul>I Don’t let PowerPoint be a crutch for a solid presentation
  9. 9. Present like a Presenter <ul><li>The same rules for great presentation skills should apply when building and presenting a PowerPoint deck </li></ul><ul><li>structure </li></ul><ul><li>content </li></ul><ul><li>flow </li></ul><ul><li>appropriate </li></ul><ul><li>time yourself </li></ul>II
  10. 10. Know Your Audience <ul><li>Watch out for jargon </li></ul><ul><li>Go at their pace </li></ul><ul><li>It’s what they need to hear, not what you want to say </li></ul><ul><li>Know your venue – mic, lights, temperature, noise, etc. </li></ul><ul><li>To hand-out or not to hand-out? </li></ul>III
  11. 11. Watch Your Fonts <ul><li>Use consistent typefaces </li></ul><ul><li>Use one, two or max. three </li></ul><ul><li>Adjust master slide if needed </li></ul><ul><li>Be consistent through </li></ul><ul><ul><li>Headlines </li></ul></ul><ul><ul><li>Body Copy </li></ul></ul><ul><ul><li>Charts </li></ul></ul><ul><ul><li>Page numbers </li></ul></ul><ul><ul><li>Imported files </li></ul></ul>IV
  12. 12. Keep It Brief <ul><li>Avoid too many words on a page </li></ul><ul><li>Chances are if it seems busy… it probably is </li></ul><ul><li>Break up ideas into individual slides </li></ul><ul><li>Use bullets, paraphrase – not full sentences </li></ul>V
  13. 13. Avoid Small Print <ul><li>Avoid print that is too small – if you have to make the print very small, you’ve probably too much on the page. </li></ul>VI
  14. 14. Never, ever, ever! use Screen Bean Art VII There is enough cool clipart out there – especially with XP that you don’t need to use this stuff
  15. 15. Enhance - Don’t Drown <ul><li>Add to enhance to your presentation – not just for the sake of… bells & whistles </li></ul>VIII pizzazz make up whistles hair bells too much
  16. 16. End on a High Note <ul><li>Never end with “and that’s my presentation” – manage your closing </li></ul>IX
  17. 17. CTRL-S <ul><li>For the love of Pete – save often! </li></ul>X
  18. 18. Tips & Tricks
  19. 19. Images, Logos & Artwork <ul><li>Avoid crummy or ‘over-scaled’ images </li></ul>
  20. 20. Images, Logos & Artwork <ul><li>Try the ‘white out’ trick with transparency </li></ul><ul><li>Use the transparency tool found in the drawing toolbar </li></ul>Good Poor
  21. 21. Images, Logos & Artwork <ul><li>Use the proper logo </li></ul>
  22. 22. Images, Logos & Artwork <ul><li>Screenshots are your friend! </li></ul>
  23. 23. Images, Logos & Artwork <ul><li>Crop to what’s important </li></ul><ul><li>Use the crop tool in the drawing toolbar </li></ul>ALT is your alignment friend
  24. 24. Images, Logos & Artwork <ul><li>Don’t distort </li></ul>Good Poor
  25. 25. Images, Logos & Artwork <ul><li>Fonts make great icons too! </li></ul>Verdana A B C D E F G Webdings  Wingdings           Use INSERT / SYMBOL Menu
  26. 26. Images, Logos & Artwork <ul><li>CTRL + arrow = nudge </li></ul><ul><li>Make sure objects are aligned – use guides </li></ul>Good Poor SHIFT helps select multiple objects
  27. 27. Images, Logos & Artwork <ul><li>CTRL + Drag = Easy Copy </li></ul>
  28. 28. <ul><li>Shadows add dimension </li></ul>Images, Logos & Artwork Also shifty headline Make note of cut-and-paste feature in graphics. Word wrap feature is in the Format AutoShape TextBox Jack Jill Water Jack Jill Water
  29. 29. Backgrounds <ul><li>You can use nearly ANY image as a background. </li></ul><ul><li>You can save a background as a picture </li></ul><ul><li>Watch your contrast. </li></ul><ul><li>Limit the number of backgrounds you use. </li></ul><ul><li>Create a color scheme! </li></ul>Demonstrate saving a background as a picture
  30. 30. Plain is fine too! <ul><li>You don’t have to be all fancy-schmancy. </li></ul><ul><li>Often times folks are reading from b/w handouts anyhow. Keep that in mind. </li></ul>
  31. 31. Break up titles in a meaning- ful way Break up titles in a meaningful way
  32. 32. Be sure to spill-check <ul><li>Their is nothing worse than misspellings </li></ul><ul><li>Get someone else to read your presentation </li></ul><ul><li>Make sure you use proper Starbucks style guide </li></ul><ul><ul><li>Starbucks store vs. Starbuck’s store </li></ul></ul><ul><ul><li>TM vs ® </li></ul></ul><ul><ul><li>customer vs. consumer </li></ul></ul>
  33. 33. Questions This background is a gradient
  34. 34. Closing <ul><li>Hopefully you’ve learned… </li></ul><ul><ul><li>Presentation basics </li></ul></ul><ul><ul><li>Working with images </li></ul></ul><ul><ul><li>Don’t over season with too much spice! </li></ul></ul>

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