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The Bottom line hc2


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The Bottom line hc2

  1. 1. Presentatie titel Rotterdam, 00 januari 2007 the bottom line Rotterdam, 6 september 2010
  2. 2. Last week <ul><li>developing options using the options sheet and “ritualized dissent” </li></ul><ul><li>you’ve read the adidas case </li></ul>
  3. 4. Business models
  4. 6. <ul><li>WHO... am I selling to? </li></ul><ul><li>WHAT... am I selling them? (and ( more importantly) how does it help them?) </li></ul><ul><li>HOW... do I organize value? </li></ul><ul><li>HOW... do I make money? </li></ul>Traditional questions:
  5. 7. Businessmodel canvas
  6. 10. Make “sense” of Adidas’ business model (anno 2006) (anno 2006)
  7. 12. Wrapping up <ul><li>a business model is a quick way to consider a business. </li></ul><ul><ul><li>it’s used in VC pitches </li></ul></ul><ul><li>Osterwalders Canvas is a visual representation of a businessmodel. </li></ul><ul><li>The model should make “sense” </li></ul><ul><li>It should be evident how you “make money” </li></ul>
  8. 13. Make “sense” of Adidas’ business model (anno 2011) (anno 2011)