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Building Your Presence In The Social Media Era2


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This topic was presented at the Schulich 2009 Alumni Event in last November.

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Building Your Presence In The Social Media Era2

  1. 1. Building Your Presence in the Social Media Era<br />Daisy Wright, CCMC CCM CDP<br />Senior Consultant, Graham Management Group &<br />Chief Career Strategist, The Wright Career Solution<br /><br />
  2. 2. Overview<br /><ul><li>Why Social Media
  3. 3. Four Key Social Networks for your Career
  4. 4. LinkedIn
  5. 5. Twitter
  6. 6. VisualCV
  7. 7. Blogs</li></ul><br />1<br />
  8. 8. Why Social Media<br /><ul><li>Traditional approach to job search has changed.
  9. 9. fewer jobs available
  10. 10. more competition for those jobs and
  11. 11. more touch points for recruiters and seekers to interact
  12. 12. A recent survey from
  13. 13. More execs are warming up to Social Media
  14. 14. Of 438 management, marketing and human resources executives polled
  15. 15. 81% saw social media as being useful for both brand-building and enhancing customer or client relationships.
  16. 16. 70% see it as a valuable recruitment tool,
  17. 17. 64% think social media is useful for customer service
  18. 18. How do execs use social media
  19. 19. 82% brand-building as their top goal
  20. 20. 60%followed by networking</li></ul><br />1<br />
  21. 21. Social Networks<br /><ul><li>LinkedIn - World’s largest professional network with over 50 Million members and growing (October 2009)
  22. 22. One of the fastest growing recruiting tools used by recruiters
  23. 23. Main place for sourcing candidates because it’s free and top professionals are present
  24. 24. Allows you to network and connect for opportunities while building your brand and sharing your expertise
  25. 25. Complete profile – 100%; Add connections; Get people to recommend you – all to build visibility</li></li></ul><li>Social Networks<br /><ul><li>Seven Features of LinkedIn
  26. 26. Quick Look-up
  27. 27. Q&A
  28. 28. Recommendations
  29. 29. Background checks
  30. 30. Monitor competition – keep track of what others in your industry are up to.</li></li></ul><li>Social Networks<br /><ul><li>Twitter
  31. 31. What is Twitter
  32. 32. A free online micro-blogging application
  33. 33. Ability to send out short messages (up to 140 characters) called "tweets" to people who are following you
  34. 34. You can send tweets/messages via computer or cell phone.</li></li></ul><li>Social Networks<br /><ul><li>VisualCV
  35. 35. revolutionized the resume forever by radically improving the ways in which resume data is presented, accessed 
and shared.
  36. 36. One of the fastest growing recruiting tools used by recruiters
  37. 37. Puts you in control of which jobs, employers or recruiters and to pursue
  38. 38. Send a link to employers, recruiters, colleagues, network contacts
  39. 39. Post as a link on job sites
  40. 40. VisualCV is a professional “show and tell” for the 21st century</li></li></ul><li>Social Networks<br /><ul><li>Blogs
  41. 41. Blogging is a cost-effective way to communicate quickly and a new way of marketing.
  42. 42. Known as amateur journalism – people use it to journalize thoughts; corporations use it as an additional marketing tool
  43. 43. People are using Blogs to communicate their expertise either through their own blogs or commenting on other people’s
  44. 44. Prioritize your social media efforts – Quite effective but could become a timewaster</li></li></ul><li>Daisy Wright CCMC CCM CDP BA<br />Career Coach, Author & Speaker<br />Ph: 905.840.7039 <br />Websites:<br /><br /><br />Blog:<br />LinkedIn:<br />Follow me on Twitter:<br />VisualCV:<br />Radio:<br />_____________________________________________<br />