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Brand management


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History of the Pepsi

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Brand management

  1. 1. pepsi<br />
  2. 2. History of the Pepsi<br /><ul><li>1898: Pepsi founded
  3. 3. 1923: Pepsi Cola declares Bankruptcy
  4. 4. 1923: Roy C. Marginal buys Pepsi and Pepsi-Cola Corporation formed</li></li></ul><li><ul><li>1934: Pepsi begins selling 12oz bottles for 5 cents
  5. 5. 1946: WWII sugar rationing Pepsi buys a sugar plantation</li></ul> in Cuba<br />
  6. 6. 1950: Alfred Steele becomes CEO Joan Crawford promotes Pepsi brand<br />1956: 149 Bottling Plants in 62 countries <br /><ul><li>1962: Pepsi’s sixth new logo “Pepsi Generation</li></li></ul><li><ul><li> 1964: Diet Pepsi introduced
  7. 7. 1964: Pepsi acquires Mountain Dew</li></li></ul><li>1965: Mountain Dew’s first campaign “Ya-Hoo Mountain Dew…It'll tickle your innards<br /><ul><li>1965: Frito Lay merges with Pepsi-Cola Becomes Pepsico</li></li></ul><li><ul><li>1966: Doritos chips Introduced</li></ul>1966:Enters the Japanese and European markets.<br />
  8. 8. <ul><li>1984: Lemon Lime and Mandarin Orange Slice</li></ul> introduced<br /><ul><li>2002: Pepsi Blue introduced</li></li></ul><li>The original stylized pepsi-cola logo<br />The second stylized pepsi logo<br />
  9. 9. 1906: Modified script logo is created along with the slogan, "The Original Pure Food Drink."<br />1898<br />1898: New Bern, N.C., pharmacist Caleb Bradham renames "Brad's Drink," his carbonated fountain cola concoction, Pepsi-Cola.<br />1906<br />
  10. 10. 1973: The logo evolves into a boxed look with minor typeface changes occurring throughout the decade.<br />1973<br />1962: A "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.<br />1962<br />
  11. 11. 1991: To foster the earlier scripted logo's sense of movement, "Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package.<br />1991<br />1998: In celebration of the company's centennial, Pepsi unveils a new look – a three-dimensional globe against an ice blue background<br />1998<br />
  12. 12.  Pepsi overhauled their entire brand, simultaneously introducing a new logo and a Iminimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs.<br />2003 -2008<br />
  13. 13. Presented by Munishkumar<br />Chitkara university<br /> m100700031<br />