Imkt120 unit1 smith_david


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My original presentation of the Unit 1 project presentation to mkt co regarding use of social media to improve corporate image.

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  • This is the Cover Page slide which is displayed while the meeting participants are gathering. It remains displayed through opening comments. (after everyone is seated) Good (morning) / (afternoon) my name is David Smith, some of you know me and some of you are meeting me for the first time. I have been tasked to investigate the options of social media for improving Compass Technologies presence in the Internet community, helping us to improve the recognition of the unique skills and technology that we have to offer our clients. Brand recognition, be it a product or service is important to the continued success of our company. Addition this will provide more opportunities to provide greater service to our clients by helping them with greater recognition of their products and services.
  • Today’s presentation covers the topics shown here. The purpose of this presentations is to provide information regarding Social Media so that we as a company can make the appropriate decision regarding Compass Technologies’ participation in this phenomenon that has taken the Internet by storm.
  • Here are two definitions found in Wikipedia So what does this mean? Social Media provides a means and method of communication with the general public as well as users of our services. The key here is the term “user-generated content.” User-generated content is a whole plethora of things; ideas, opinions, likes, dislikes, improvements of products or services, enhancements to name a few.
  • This slide shows the various types of Social Media. Short Commercials (30 Seconds) can be posted on YouTube and sites like Facebook. Initially there would be small impact; however, as knowledge of our postings increase we could easily reach hundreds of thousands of people. While we are a B2B business, and would invite past and future clients to our postings, the fact that someone who is from a client company finds our posts, could lead to more clients. An important thing to remember is that posting to these sites does not cost.
  • A major difference between traditional or standard Internet medias is that it allows you to interact with the information instead of simply presenting you with the information.
  • More visitors to our website has the potential for more clients which would result in more profit.
  • This figure shows what a typical Social Media Campaign entails.
  • This slide shows the most common Social Media sites and the types of activities associated with them.
  • Once it is operational the IT department is basically finished, maintenance is minimal like most of the website functions, unless some reconfiguration is needed. There is another side to Social Media, “Posting” and “Responsiveness”
  • Once Social Media actions are initiated it becomes necessary for someone to be responsible for the postings. The position of Social Media Coordinator will need to be established and staffed. As Social Media activity progresses and expands addition staffing will be required.
  • These are the benefit to our company
  • I recommend that we implement utilization of Social Media on our website as soon as possible.
  • Gentlemen and Ladies this concludes the presentation are there any questions?
  • Imkt120 unit1 smith_david

    1. 1. Compass Technologies We Point The WayMarketing MethodologiesWeb Design and ImplementationImprove Corporate Image
    2. 2. Compass Technologies We Point The Way AgendaWhat is Social Media?Emergence of Social MediaSocial Media impacts on ITOpportunities & BenefitsConclusionDecision
    3. 3. Compass Technologies We Point The Way What is Social Media?Interactive platforms via which individualsand communities create and share user-generated contentA group of Internet-based applications thatbuild on the ideological and technologicalfoundations of Web 2.0, and that allow thecreation and exchange of user-generatedcontent.
    4. 4. Compass Technologies We Point The Way Classification of social mediaSocial media technologies take on differentforms including magazines, Internet forums,weblogs, social blogs, micro-blogging, wikis,social networks, podcasts, photographs orpictures, video, rating and socialbookmarking.
    5. 5. Compass Technologies We Point The WaySocial Media is a website that doesnt just giveyou information, but interacts with you whilegiving you that information
    6. 6. Compass Technologies We Point The WaySocial Media Marketing is the process ofmarketing a business or website by interactingwith existing or potential customers throughpopular social networking websites and onlinecommunities.The goal is to drive large amounts of traffic toour website and branding of our product(s) andcompany
    7. 7. Compass Technologies We Point The Way
    8. 8. Compass Technologies We Point The Way
    9. 9. Compass Technologies We Point The Way Social Media impacts on IT DepartmentInitially there will be some to get it up andoperational and like all web activities therewill also be some maintenance
    10. 10. Compass Technologies We Point The Way Social Media CoordinatorPosts to the Social Media sites that are selectedfor Compass TechnologiesCoordinates news releases with Marketing forposting and sends any them any commentsReviews all posts from individuals andbusinesses and sends the posts to appropriatedepartments for responses.
    11. 11. Compass Technologies We Point The WayA well thought out plan for implementing SocialMedia for Compass Technologies will providegreater public recognition of the company andour products and servicesThis will lead to an increase in clients andrevenues
    12. 12. Compass Technologies We Point The WayRecommend that Compass Technologiesjoin the growing number of business that areeffectively utilizing Social Media for thebenefit of their company
    13. 13. Compass Technologies We Point The WayAll that remains to be done is to make thedecision
    14. 14. Compass Technologies We Point The Way Works CitedNations, Daniel. "What Is Social Media?" Web, n.d. Web. 21 Oct. 2012.<>."Social Marketing Services." |Social Networking|Social BookmarkingServices|Search Marketing Firm, Pennsylvania. IdeaOverTen, LLC,n.d. Web. 21 Oct. 2012. <>."Social Media." Wikipedia. Wikimedia Foundation, 21 Oct. 2012. Web.21 Oct. 2012. <>.