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Candida Peters
PERSONAL SUMMARY
A highly motivated, confident individual with exceptional multi-tasking and organisational skills.
Able to exhibit confidentiality, discretion, diplomacy and professionalism when dealing with
directors or senior managers.
CAREER OBJECTIVE
My long-terms goal involves growing with a company that would not only enable me to utilise my
expertise but where I can continue to learn, take on additional responsibilities, and contribute as
much of value as I can.
SKILLS & STRENGTHS
o Active team player
o Result oriented approach
o Excellent communication skills to be able
to liaise confidently with senior
management.
o Business development
o Customer service
o Good understanding of Director level
responsibilities
o Experience & knowledge of Microsoft
Office, PowerPoint, Excel, Outlook
o Remain calm under pressure
ACADEMIC CREDENTIALS
1997 Diploma in MS Office
1998 Diploma of proficiency in information and systems management
1999 Bachelor’s Degree in Commerce
RELEVANT EXPERIENCE
Office Manager for Specialized Advertising & Media Services – October 2010 – till
date
o Provide general secretarial / administration support to CEO & COO
o Managed the CEO’s diary, personal expenses and other personal matters
o Organising internal meetings and taking minutes
o Making appointments and arranging travel and accommodation for management and
staff
o Responsible for office stationery, maintenance and enhancing the working environment
of the department
o Carrying out routine administrative duties like photocopying and filing
o Liaising with Tecom regulatory authorities, suppliers and clients
o Act as day-to-day contact for agencies from campaign start to end.
o Sending booking orders for TV channels, digital and magazines to the respective media
houses
o Coordinating with the advertising agencies for artwork to ensure successful running of
campaigns and then monitoring the same
o Preparing Invoices
o Liaised with clients & agencies for payment of Invoices
o Providing the management with monthly sales report
o Handled petty cash and other office expenses

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Campaign Planning Manager for Right Angle Media – Oct 2008 – June 2010
o Analyse campaign results and recommend actions for improved performance and Identify
new advertising opportunities where required.
o Develop, monitor and implement the advertising campaign for clients.
o Manage production process and ensure deadline compliance and information accuracy – to
include working closely with print/distribution vendors and the buying and graphics teams.
o Handled large corporate client accounts
o Liaised with clients & agencies for information on our product
o Interacted with Dubai Municipality on a regular basis for approval for creative
o Prepared the proof of posting report after campaign is completed
o Managed the product inventory
o Planned packages for major events & activities to support the sales team
o Conducting weekly outdoor survey to monitor other outdoor mediums & competitors
o Ensure billed revenue is collected within designated time frame.
Achievements
o Was initially employed as a PA for 2 months only and then promoted to Campaign Planning
Manager.
o Successfully developed strong relationships directly with clients that lead to the achievement
of client satisfaction, profitable growth and earnings targets
Personal Assistant & Media Assistant for Arab Reach Media Services(ART) – March
2005 till Oct 2008
o Organising travel and hotel arrangements for the Managing Director and office staff
o Managed the Managing Director’s diary, personal expenses and other personal matters
o Sending media booking orders on channels and magazines to the head office
o Checking booking confirmations made at the TV station against orders from the agency
o Dispatching print and TV materials to the TV station.
o Sending all advertising agencies ART rate cards, grids and packages.
o Sending invoices and follow-ups with advertising agencies for payment
Personal Assistant & Media Assistant for Optimedia - May 2003 – Feb 2005
o Organised visas/travel arrangements for the General Manager and the office staff
o Managed the General Manager’s diary, personal expenses and other personal matters
o Supported the Planning & Buying department with general duties, like letters, faxes, etc
o Daily monitoring of ads in newspapers and magazines for accuracy and consistency
o Sent ad materials to the advertising agencies for the ads booked
o Generated and provided monthly timesheet reports to the management
o Provided the accounts department with monthly courier and telephone statement reports
Distributor Support Executive for Arab Digital Distribution – Dec 2002 - March 2003
o Supported the distributors operations in the UAE market by checking customer subscriptions,
handling queries, updating them on the latest packages and offers, resolving customer
complaints

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o Maintained subscription contracts and customers data of distributors
o Organised distributors training and seminars on the business of Pay TV
o Prepared various reports to the management on distributor level activity
Customer Care for Arab Digital Distribution – July 2001 – Nov 2002
o Handled queries regarding customer accounts effectively
o Handled effectively customer care operations like billing and payment queries
o Translate customer queries into sales by effectively relaying essential information about the
product to the customer.
Achievements:
Received the accolade of ‘Employee of the Month’ for October 2001 and November 2002 in
recognition of excellence in productivity
Sr. Sales & Customer Service Advisor for RNS Motors (India) - Sept 1998 – May 2001
o Attended to walk-in customers at the showroom
o Organised vehicle demonstrations and test drives for customers
o Provided customers with information on vehicle features and specifications
o Organised vehicle registration to new customers
o Was responsible for providing the management with daily analysis of vehicle sales
o Coordinated with field executives and provided them with issue quotations to assist sales
o Arranged seminars, presentations & demonstrations for corporate clients to announce
launches of new models, upgrades
Achievements
Received an award for achieving the highest sales during the first quarter for the Maruti Suzuki
Wagon R vehicle in the year 2000
Contact: +971 55 5762858 / candidapeters@hotmail.com
References Available Upon Request