1. WORKING EXPERIENCE
PRESENT
High Commission of The Kingdom of Lesotho
Admin/Trade Assistant
• General secretarial and administration duties :
- PA to the First Secretary, the Third Secretary and Counselor on all matters.
- Assist in administration duties including, attending to phone calls, reception, local and
home base staff leaves, insurance matters, medical, EPF, bill payment for utilities of
the mission and home base staffs.
- Up keeping office equipments services and maintenance, maintain all property lease
for chancery and home based staff and contracts.
- Maintain and update all suppliers and vendors contacts and accounts , including solicit
for tender for purchases.
- Prepare payment vouchers for vendors, service providers, for tenancy, utility bills, fleet
cards, phone and others and maintain payments database.
- Reply to all incoming mails via web mails enquiries from H.Q and others
- Contact service providers, governments agencies, ministries , associations and other
organizations , including other international missions
- Maintain filing system for all properties and files.
• Trade Administration duties:
- Compile and manage data.
- Managing and updating Malaysian business and trade market contacts.
- Conduct extensive market research to assist trade enquiries.
- Indentify Malaysian traders and investors to Lesotho.
- Handling all business enquiries from Lesotho Government bodies and businessman.
- Plan trade import mission to Malaysia.
- Participate and attend all trade matters events.
- Prepare trade and activity reports to Asia Pacific Director.
- Handle all incoming and trade enquiries.
• Consular duties:
- Handling consular i.e Visa and administration matters including of home based staff
- Other administration matter including flight and hotel bookings and preparing
payments.
JUNE 2011 - JULY 2012
Turkish Embassy – Office of Commercial Counsellor
PA to Commercial Counselor
Secretarial and office duties
• PA to Commercial Counselor and Assistant Counselor
• Filing and e- filing, appointment keeping, draft official and none official letters, sending out
invitation. Carry out personal duties for counselor’s car matters, flights, hotels and handle
official delegates matters.
• Bill payments – utilities, rentals ,Prepare salary, EPF & Socso
2. Commercial/Trade duties
• Organise buying mission programs.
• Handle trade enquiries
• Assist in trade disputes and complaints
• Help to establish business contacts for trade delegates from Turkey
• Managing and updating Malaysian business and trade market contacts.
• Compile and manage data
• Conduct extensive market research to assist trade enquiries
• Provide published economy or trade issue of the country to home ministries.
• Assist in legalization, certification/attestation of documents submitted by companies
For Defense Attaché
• Arranged appointments for the Defense Ministry and defense officials of Turkey with
Malaysia Ministry of Defense and with other ministries
• Help to organize meetings with Malaysian suppliers in the defense industry
• Arranged visit program and hotel accommodation for Turkish defense delegates for LIMA
2012 and for DSA 2012
OCTOBER 2010 – MAY 2011
IBN – Information Broadcasting Network
Marketing & Distribution Manager
• To publish inaugural TVET – Technical, Vocational, Education &Training directory
• Work closely with Dept of Skills, Ministry of Human Resource, Ministry of Education,
Ministry of Higher
• Education, and with various ministries in the Government relating to skill education.
• Worked with various education committees to feature skills courses complying with
Malaysian
examination standard.
• Develop market awareness of the directory
• Plan marketing and sales strategy and execute timely
• Conduct sales and marketing industrial training
• Formulate and develop marketing activities and education road shows
• Solicit for sponsorship and space buying in the directory
• Execute distribution strategy and plan
JANUARY – OCTOBER 2010
MyEvents Sdn Bhd
Marketing & Circulation Manager – The Leaders Publication
• Product owner for successful publications
• Develop marketing and sales strategy
• To formulate new business plan with other business unit
• To conduct sales and marketing training for sales personnel
• To provide market intelligence report
• Achieve sales target and sponsorship program
• Work closely with the editorial team to formulate business plan
3. • Coordinate in editorial content
• Gained good contact with captain of industries
Forum & Event Management
• Plan and formulate forum topics
• Co ordinate with event management to source out for venue, speakers and invitees
JULY- AUGUST 2009
OIC International Business Centre
Product Manager – Oil & Gas Division ( Project Base)
• To publish inaugural oil & directory
• Develop market awareness of the directory
• Plan marketing and sales strategy and execute timely
• Conduct sales and marketing industrial training.
• Formulate and develop marketing activities
• Solicit sales for achieve product quota
• Collaborate and work with regional and external Oil & Gas event and seminars
organisations
• Participate and coordinated in major oil & gas exhibitions.
• Attended networking sessions to increase publication and corporate awareness among the
industry.
• Work closely with government dept i.e. Ministry of Energy Water and Communications,
PTM, Energy Commission, Matrade, Mida and other related government bodies.
• Worked closely with associations related to conventional and unconventional energy
sectors, and obtain useful contacts of the players in the oil & gas industry in Malaysia and
from abroad.
• Have good contacts of external and regional commercial trades and Embassies and industry
players.
JANUARY 2008 – JUNE 2009
National Cancer Society of Malaysia
Executive Support Group
• Planned and initiated programs and workshop for cancer survivors
• Succeeded in obtaining sponsorship for health and fitness equipments for a new fitness
and health program for the survivors, caregivers and public at large
• Promoted services, support group ongoing activities to private and government hospitals.
• Planned and worked on outreach program, to educate and create awareness to rural areas.
Identify and train sub-committee to run the outreach program
• Chair person in fundraising activities
Marketing and Communication
• Developed health screening packages as a marketing tool and formulated new strategy for
individuals and corporate sectors.
4. • Initiated health screening promotions, in collaboration with other corporate organisation
• Propose and conduct health talk to corporate sectors
• Conducted cancer awareness programs at higher learning institutions and corporate
sectors.
• Help to design and enhance content on Children With Cancer website, on all language
• Developed the website, updating, content planning, and translation in Bahasa Malaysia,
Mandarin and Tamil.
JANUARY 2004 - AUGUST 2008
TM Info- Media Sdn Bhd - Double job function
Product Manager - Production and Corporate Communication
• Product Manager for Malaysia Oil & Gas Directory.
• Compiled next issue with new approach Branding exercise.
• Disseminate information on line and on printed materials to the relevant member in the
organization of the latest development in the in energy sectors timely.
• Planned and execute new structure of content, editorials and solely anchorage the story
board including:
- Sourcing information for publication from energy bodies PTM, Energy Commission,
relevant government ministry, external source such as US Energy Dept, external oil &
gas publication
- Interactive outsourcing from Internet, and with conventional and unconventional
energy market players in Malaysia.
Sales and Marketing
• Execute marketing plan to increase sales and product awareness.
• Conduct sales training – current industrial activities and industry knowledge.
• Work with salesperson in the field and conduct on the job sales training.
Event and Corporate Communication Management
• Collaborate and work with regional and external Oil & Gas event and seminars
organisations.
• Participate and coordinated in major oil & gas exhibitions.
• Attended networking sessions to increase publication and corporate awareness among the
industry.
• Work closely with government dept i.e. Ministry of Energy, Water and Communications,
PTM, Energy
• Commission, Matrade, Mida and other related government bodies.
• Worked closely with associations related to conventional and unconventional energy
sectors, and obtain useful contacts of the players in the oil & gas industry in Malaysia and
from abroad.
• Have good contacts of external and regional commercial trades and embassies.
• Managed and coordinate talks cum seminar on energy publication.
• Managed and coordinate CSR programme, hence obtained good sponsorships and
contacts.
5. Account Manager
• Maximised sales on revenue account and solicit for new account for all the publications.
• Develop and establish contacts on market information.
• Undertake after sales and service function i.e. artwork submission, advertisers feedback,
billing and finance matters and timely delivery of the publication.
Achievements:
• Obtained special endorsements and recognition from MECW, Suruhanjaya Tenaga Malaysia
(Energy Commission) and Petronas.
• Launch the new book by the Minister of Energy, Water and Communications.
• Achieved 100% sales quota on Oil & Gas directory 2007.
MAY 1990 – JUNE 2004
Nestle Malaysia Sdn Bhd
Grade 1 Senior Sales Representative (Market Development)
Modern Trade
• Implement sales coincide with sales strategy, space buy programme, account management,
• merchandising activity, shelf relay program and other promotional activity which
significantly produce significant sales growth, meet stipulated targets, objectives set by the
company.
• Provide reports and feedbacks of promotional activity on regular basis coupled with daily
visits by planned itinerary
• Coherent on competitors activity and provide feedback and action plan.
1993-1999
• Assigned to handle specialized baby care product – NESCARE listed, distributed and plan
promotional activities in all leading departmental store and pharmacies in Klang Valley.
• Source out for promotional items to increase off take.
• Managed 22 promoters, employing and training monitoring daily activity, claims and
paycheque.
• Timely execution of promotional plans, monitoring and provide feedback’s.
• Achieved incentive trip award to visit various countries.
Traditional Trade ( Market Development)
• Market Development- Identify and develop new market and increase market share by
products in an area by distribution activity, merchandising activity and implement new
sales strategy coincide with sales guidelines.
• Regular market feedback’s on competitors activities.
• Undertake daily calls by planned itinerary
• Achieved cash awards in best distribution for condense milk
• Achieved incentive trip to Philippine and Thailand consecutively.
1999.2001
Alternate Trade Channel
6. Petrol marts
• Pioneered in establishing contacts with petrol companies and station dealers. Listed
products and worked closely with the buyers and all levels of related professionals.
• Execute merchandising campaign, comply with planogram programs and on par with new
strategies by the petrol companies on their organizational changes.
• Undertake daily calls with planned antennary, meet targets and produce significant sales
and increase off take and provide feedback on promotional activities and plan for
promotional plan and executing accordingly.
Pharmacies
• Indentified and listed new line of products in major pharmacy and contributed to
significant sales.
2001- 2004
Market Development (Merchandising Sells Projects)
• Identify a sales territory for improvement and set merchandising guidelines to create global
recognition of total company’s products.
• Leading a team of salespersons and merchandisers, monitoring, evaluating and executing
promotional plans to meet required targets. Managed 8 merchandisers to improve
merchandising standards in each sales area and particular products.
• Merchandising specific category of products in specific outlets i.e.: modern trade,
traditional trade, alternate trade-wet markets, food outlets, petrol marts, kiosk and
restaurants.
• Presentation of project evaluation with reports, photos and plan implementations of
effective
merchandising through best display practice.
• Achieved brand awareness project merchandising blitz contest.
Special Task (with recognition)
Lead a team of brand managers, sales managers, all sales personals,
and merchandisers for the market visit of Nestle CEO Mr. Peter Brabeck ( Switzerland) and others
series of visitors to view Brickfields as a Merchandising Model Area.
Project results:
Gained product confidence, retailer’s confidence in the product and services, increased market
share, increased distribution, increased sales and ultimately gained increased consumerism.
FEBRUARY 1985 – MAY 1990
Canon Marketing
Marketing Officer
• Identify and develop new business opportunity after sales soliciting for new products and
services.
• To induce more sales by recommending after sales and contract for long term mutual
benefits.
7. Achievements: Attained government contract for office supplies and achieved incentive trips and
received cash consolations.
Other skills:
Computer literate, able to work on Adobe illustrator, Power Point, Excel and Words
Personal References
Mr. Esat Durak
Turkish Commercial Counsellor
Contact Number: 03 2163 0910
Mobile No: 012 335 7252
Mr. Rudzani Mudau
First Secretary : Political / Economic Affairs
South Africa High Commission
Contact Number : 03 2170 2400
Mobile No: 0111 221 5473
Mr Cheah Yoke Fong
Sales Director
Bernama
Contact Number: 03 2693 9933
8. PERSONAL DETAILS
Full Name : Irene Lourdes Arokiasamy Seles
Residential Address : No. 17, Jalan Perdana 9/5, Pandan Perdana
55300 Kuala Lumpur.
Contact / Mobile : 017 253 0343(Day and evening)
Identification Number : 640612-08-5478
Email : irene_lourdes2003@yahoo.com
Date of Birth : 12 June 1964
Gender : Female
Nationality : Malaysian
Marital Status : Divorced
No of Dependant : Two Children
Driving : Class D (posses own vehicle)
Days available to work : Monday to Friday or on ad- hoc
Education : Completed STPM/ HSC- High School Certificate
Attended external and internal numerous marketing and
training programs
Languages : English - written & spoken
Bahasa Malaysia - written & spoken
Tamil - spoken
Cantonese - spoken- for light conversation
Personal Attribution : * Ability to work under pressure and meet deadlines.
* Ability to prioritize efficiently.
*Team player with strong sense of commitments.
*Strong command of English and excellent communication
skills.
*Diligent, mature and responsible.
*Fast learner and adaptable.
Other Interest : Music/singing-play guitar and organ, organize church
camps, and head of exco,Sunday school cum teacher
Cooking, gardening, reading novels and movies.
Date of Commencement : One (1) month after receiving offer letter.
