By Lauren Davies

1. Album Advert 1: The Weeknd – The Madness
Artist’sface takesupabout a 1/3 of the space on the poster.By
doingso,people thathave seenof himbefore orthat alreadyknow
himare drawnto lookat the advertisement.
The title of
his
tour/albumis
contrasted
fromthe dark
background
by usinga
gold-yellow
font.The
brightnessof
the words
helpstocatch
the viewer’s
eye,
intriguing
them.
Extra informationaboutthe
performancesforthose interested:
that’swhythe fontissmaller,it’s
not as importantasthe artistand
albumitself.
Tour dates
included,
for those
interested,
again
smaller
font
because
it’snot as
important.
Mix
between
photograph
and artwork
of the artist.
The holesin
the photo
lookout of
place,
especially
withthe
blackleft
behind,
obscurities
draw
attention.
Special guests
addedto widen
the artist’s
audience,but
smallerbecause
theyare notas
importantas the
mainartist.
Artist’strademark,makesfansfeel
closerto himas it seemsasif he has
put thistogetherhimself,alsofills
blankspace that wouldlookempty
if the logohad not beenthere.
Art workfitsthe
artist’spersonal
style thathas
beencontinued
throughvarious
albums,makes
himfamiliarto
the fans.