1. ADELE – ROLLING IN THE DEEP
How does ‘Rolling in the Deep’ exemplify Andrew Goodwin’s features of
music videos?
2. DEMONSTRATES GENRE
CHARACTERISTICS?
o The graphic match from the artist to a room that is heavenly presented with a silhouette of a male
figure reinforces the genre of love/unrequited love as he is portrayed in a high key lighting which
demonstrates Adele’s desires/dreams but not achieving to have him as he is too good to be true like
heaven.
o The constant comparison between the empty room and the miniature of the tall builds suggests their
unsuccessful relationship. Also conveys the aftermath of their break up and distance. This again looks
very similar to the first two shots in the video, therefore the emptiness and the tall building suggests
her ambitions to have him but not being able to because its not realistic.
3. RELATIONSHIP BETWEEN LYRICS AND
VISIUALS?
# Finally I can see you crystal clear
# The scars of your love remind me of us
# You had my heart inside of your hand
5. VOYEURISM TREATMENT OF THE
FEMALE BODY?
Overall, in the video there was no explicit voyeurism treatment of the female body or any sexual
exploitations. The artist was modestly dressed therefore it was not provoking or revealing, by doing
this she portrayed the opposite representation/the countertype of women in the media industry. Also,
the director of this music video has used a lot of medium shots on Adele to focus the audiences
attention to her face rather than her body.
However, in this video the setting and the symbols on the walls had created a very vintage
atmosphere with the naked statues and imagery. This could be indicating a form of exploitation or it
could also suggest passion and love. In addition, the emptiness of the room creates an unguarded
and naked imagery which could be sending a subliminal message of voyeurism/sexual exploitation or
perhaps her need for physical affection.
