This document discusses how corporate social responsibility (CSR) is evolving into "better business". It argues that old ways of solely prioritizing profits are extinct, and better business will develop new models that are more radically efficient, provide full lifecycle servicing, and are learning-orientated and stakeholder-valued. Better business will draw inspiration from nature and remember old lessons like upholding community standards and welfare. The key message is that CSR is being replaced by better business that creates collaborative learning networks to sustainably harness infinite ideas.

1. CSR is dead…long live better business
Paul Caulfield @pauliccsr

2. Director of MBA in CSR
Introduction to Paul Caulfield
 Strategic resource planning in investment
banking and extractive industries
 Community engagement & sustainability in
extractives
 Researching corporate community
investments, social innovation, and
sustainability strategies
 Assistant Professor in Sustainable &
Responsible Business at Nottingham University
Business School (NUBS)
 External relations for International Centre for
Corporate Social Responsibility (ICCSR)

3. In 1850 Queen Victoria was 30
• San Francisco became a city with 25,000 inhabitants
• Over 1 million people died of starvation in Ireland
• American Express and Lehman Brothers started trading

4. Rainforest  50% = 33 x Area of UK
People  515% = 94 x UK Population
Since then…

5. “The best thing you can
do with environmentalists
is shoot them...They are
luddites marching us
back to the 18th century”
(Michael O’Leary)
“There is one and only one
social responsibility of
business–to use it resources
and engage in activities
designed to increase its
profits”
(Milton Friedman)
Old ways of business are extinct…

6. Better business will evolve new models
Radically
efficient
Full lifecycle
servicing
Learning
orientated
Stakeholder
valued

7. ..with new sources of inspiration
• Efficient energy transfers designed on bee pollen foraging routines
• Self-cleaning windows and paints based on texture of lotus leaves
• Disposal of toxic byproducts using mushrooms

8. …and remembering old lessons learned
• Communities of practice to uphold and improve standards
• Responsibility for training, quality control, and regulation
• Explicit expectations for the social welfare of community

9. Better business knows…
…ideas are our only infinite resource

10. …collaborative learning networks to harness them
Better business creates…

11. CSR is dead…long live better business
Paul Caulfield @pauliccsr