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CSR is dead…long live good business
Paul Caulfield @pauliccsr
Director of MBA in CSR
Introduction to Paul Caulfield
 Strategic resource planning in investment
banking and extractive industries
 Community engagement & sustainability in
extractives
 Researching corporate community
investments, social innovation, and
sustainability strategies
 Assistant Professor in Sustainable &
Responsible Business at Nottingham University
Business School (NUBS)
 External relations for International Centre for
Corporate Social Responsibility (ICCSR)
In 1850 Queen Victoria was 30
• San Francisco became a city with 25,000 inhabitants
• Over 1 million people died of starvation in Ireland
• American Express and Lehman Brothers started trading
Rainforest  50% = 33 x Area of UK
People  515% = 94 x UK Population
Since then…
“The best thing you can
do with environmentalists
is shoot them...They are
luddites marching us
back to the 18th century”
(Michael O’Leary)
“There is one and only one
social responsibility of
business–to use it resources
and engage in activities
designed to increase its
profits”
(Milton Friedman)
Old ways of business are extinct…
Good business will evolve new models…
Radically
efficient
Full lifecycle
servicing
Learning
orientated
Stakeholder
valued
..with new sources of inspiration
• Efficient energy transfers designed on bee pollen foraging routines
• Self-cleaning windows and paints based on texture of lotus leaves
• Disposal of toxic byproducts using mushrooms
…and remembering old lessons learned
• Communities of practice to uphold and improve the craft
• Responsible for training, quality control, and regulation
• Explicit expectations for the social welfare of community
Good business knows…
…ideas are our only infinite resource
…collaborative learning networks to harness them
Good business creates…
CSR is dead…long live good business
Paul Caulfield @pauliccsr

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What makes better business?

  • 1. CSR is dead…long live good business Paul Caulfield @pauliccsr
  • 2. Director of MBA in CSR Introduction to Paul Caulfield  Strategic resource planning in investment banking and extractive industries  Community engagement & sustainability in extractives  Researching corporate community investments, social innovation, and sustainability strategies  Assistant Professor in Sustainable & Responsible Business at Nottingham University Business School (NUBS)  External relations for International Centre for Corporate Social Responsibility (ICCSR)
  • 3. In 1850 Queen Victoria was 30 • San Francisco became a city with 25,000 inhabitants • Over 1 million people died of starvation in Ireland • American Express and Lehman Brothers started trading
  • 4. Rainforest  50% = 33 x Area of UK People  515% = 94 x UK Population Since then…
  • 5. “The best thing you can do with environmentalists is shoot them...They are luddites marching us back to the 18th century” (Michael O’Leary) “There is one and only one social responsibility of business–to use it resources and engage in activities designed to increase its profits” (Milton Friedman) Old ways of business are extinct…
  • 6. Good business will evolve new models… Radically efficient Full lifecycle servicing Learning orientated Stakeholder valued
  • 7. ..with new sources of inspiration • Efficient energy transfers designed on bee pollen foraging routines • Self-cleaning windows and paints based on texture of lotus leaves • Disposal of toxic byproducts using mushrooms
  • 8. …and remembering old lessons learned • Communities of practice to uphold and improve the craft • Responsible for training, quality control, and regulation • Explicit expectations for the social welfare of community
  • 9. Good business knows… …ideas are our only infinite resource
  • 10. …collaborative learning networks to harness them Good business creates…
  • 11. CSR is dead…long live good business Paul Caulfield @pauliccsr

Editor's Notes

  1. CSR is dead - long live CRS 1) Extinction Events - The dinosaurs of business as usual -(i.e. why change is needed?) 2) Survival of the fittest - the sustainability gene (i.e. Who is evolving and why?) 3) Remembering business as society (e.g. history of guilds and community businesses) 4) Reimagining business in ecosystems (e.g. biomimicry and nature inspired business) 5) Ideas as infinite resources (e.g. Role of learning and networks in delivering the future) CRS is dead - long live enterprise (i.e. where I see opportunities)
  2. San Francisco becomes a city and California becomes part of the USA..population 25,000 Over 1 million Irish had died of starvation in the Great Famine – Irish Potato Famine American Express and Lehman Brothers were started…
  3. Treatment
  4. http://www.wired.com/2014/09/medieval-style-guilds-will-remake-tech-behind-facebook-google/ Apprenticeships Assize Mission statement of guilds
  5. http://www.wired.com/2014/09/medieval-style-guilds-will-remake-tech-behind-facebook-google/ Apprenticeships Assize Mission statement of guilds
  6. CSR is dead - long live CRS 1) Extinction Events - The dinosaurs of business as usual -(i.e. why change is needed?) 2) Survival of the fittest - the sustainability gene (i.e. Who is evolving and why?) 3) Remembering business as society (e.g. history of guilds and community businesses) 4) Reimagining business in ecosystems (e.g. biomimicry and nature inspired business) 5) Ideas as infinite resources (e.g. Role of learning and networks in delivering the future) CRS is dead - long live enterprise (i.e. where I see opportunities)