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Innovating digital operations through a 
new wave of workplace technology 
mwd 
a d v i s o r s 
helping you create business improvement from IT investment 
Neil Ward-Dutton 
Founder, Research Director
A perfect storm 
Cloud services Social platforms Mobile and multi-channel IoT Big Data … 
“If the rate of change 
on the outside exceeds 
the rate of change on 
the inside, the end is 
near.” 
- Jack Welch 
© MWD Advisors 2014 www.mwdadvisors.com 2
Competing purely on price or product is unsustainable. 
What about customer experience? 
Service 
Home from home 
Seamless 
“Always” 
Open 
These companies are setting your customers’ expectations for service and experience 
© MWD Advisors 2014 www.mwdadvisors.com 3
Joining the dots 
Digitally integrated business activities 
Gather intelligence through 
each customer journey to make 
future experiences more 
engaging Marketing 
Your 
customer 
Customer 
Journey 
stage 1 
Customer 
Journey 
stage 2 
Customer 
Journey 
stage 3 
Customer 
Journey 
stage n 
Service 
Customer 
Journey 
stage n+1 
Sales 
Operations 
© MWD Advisors 2014 www.mwdadvisors.com 4
Delivering on customers’ expectations – 
the challenge 
Your core 
Supplier X 
Partner B 
Partner A 
Your service 
centres 
Supplier Y 
Enterprises and value 
chains have been 
engineered to be 
dispersed, flexible 
Great experiences need 
to be integrated 
© MWD Advisors 2014 www.mwdadvisors.com 5
Never drop the ball 
Share knowledge and co-ordinate work at scale 
© MWD Advisors 2014 www.mwdadvisors.com 6
Digital strategy cannot exist in a vacuum 
Leveraging new platforms for new types of connection, exchange and transaction 
Internet of 
conversations 
Customer strategy 
Product / service 
strategy 
DIGITAL STRATEGY 
driven by data 
Operations strategy 
Internet of 
applications, 
platforms 
Internet of 
infrastructure, 
products 
Internet of 
personal 
devices 
© MWD Advisors 2014 www.mwdadvisors.com 7
What CIOs think about digital strategies 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
We can become more efficient 
We can better connect to customers and markets 
We can become more profitable 
We can compete more effectively 
We can become more agile 
We know how to measure its success 
We can reshape our internal operations and management 
systems 
We can reinvent our products and services 
It takes our existing technology strategies and investments 
into account 
It's well understood by all functional and line-of-business 
leaders 
We have all the technology skills we'll need 
We have all the change management skills we'll need 
Don't know 
Strongly disagree 
Partly disagree 
Neutral 
Partly agree 
Strongly agree 
© MWD Advisors 2014 www.mwdadvisors.com 8
What CIOs think about digital strategies 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
We can become more efficient 
We can better connect to customers and markets 
We can become more profitable 
We can compete more effectively 
We can become more agile 
We know how to measure its success 
We can reshape our internal operations and management 
systems 
We can reinvent our products and services 
It takes our existing technology strategies and investments 
into account 
It's well understood by all functional and line-of-business 
leaders 
We have all the technology skills we'll need 
We have all the change management skills we'll need 
Don't know 
Strongly disagree 
Partly disagree 
Neutral 
Partly agree 
Strongly agree 
© MWD Advisors 2014 www.mwdadvisors.com 9
An emerging Digital Work Platforms space 
(For ball-dropping avoidance) 
Workflow/ 
BPM 
Case 
Management 
Collaboration 
Project/Task 
Management 
Integrated 
Immediate 
Open 
Tailored 
Consistent 
Engaging 
… 
Measurable 
Auditable 
Improvable 
© MWD Advisors 2014 www.mwdadvisors.com 10
mwd 
a d v i s o r s 
helping you create business improvement from IT investment 
Discussion 
11
Some proposed discussion points 
• Do you see this trend? 
• Do you already have an investment in this 
area? 
• Do you have a digital work platform strategy? 
• Is there value in ‘digitising’ the workplace?
@neilwd 
neilwd@mwdadvisors.com 
Thank you for sharing your insights! 
mwd 
a d v i s o r s 
helping you create business improvement from IT investment

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Neil Ward-Dutton, Founder & Research Director at MWD Advisors - Innovating digital operations through a new wave of workplace technology

  • 1. Innovating digital operations through a new wave of workplace technology mwd a d v i s o r s helping you create business improvement from IT investment Neil Ward-Dutton Founder, Research Director
  • 2. A perfect storm Cloud services Social platforms Mobile and multi-channel IoT Big Data … “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” - Jack Welch © MWD Advisors 2014 www.mwdadvisors.com 2
  • 3. Competing purely on price or product is unsustainable. What about customer experience? Service Home from home Seamless “Always” Open These companies are setting your customers’ expectations for service and experience © MWD Advisors 2014 www.mwdadvisors.com 3
  • 4. Joining the dots Digitally integrated business activities Gather intelligence through each customer journey to make future experiences more engaging Marketing Your customer Customer Journey stage 1 Customer Journey stage 2 Customer Journey stage 3 Customer Journey stage n Service Customer Journey stage n+1 Sales Operations © MWD Advisors 2014 www.mwdadvisors.com 4
  • 5. Delivering on customers’ expectations – the challenge Your core Supplier X Partner B Partner A Your service centres Supplier Y Enterprises and value chains have been engineered to be dispersed, flexible Great experiences need to be integrated © MWD Advisors 2014 www.mwdadvisors.com 5
  • 6. Never drop the ball Share knowledge and co-ordinate work at scale © MWD Advisors 2014 www.mwdadvisors.com 6
  • 7. Digital strategy cannot exist in a vacuum Leveraging new platforms for new types of connection, exchange and transaction Internet of conversations Customer strategy Product / service strategy DIGITAL STRATEGY driven by data Operations strategy Internet of applications, platforms Internet of infrastructure, products Internet of personal devices © MWD Advisors 2014 www.mwdadvisors.com 7
  • 8. What CIOs think about digital strategies 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% We can become more efficient We can better connect to customers and markets We can become more profitable We can compete more effectively We can become more agile We know how to measure its success We can reshape our internal operations and management systems We can reinvent our products and services It takes our existing technology strategies and investments into account It's well understood by all functional and line-of-business leaders We have all the technology skills we'll need We have all the change management skills we'll need Don't know Strongly disagree Partly disagree Neutral Partly agree Strongly agree © MWD Advisors 2014 www.mwdadvisors.com 8
  • 9. What CIOs think about digital strategies 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% We can become more efficient We can better connect to customers and markets We can become more profitable We can compete more effectively We can become more agile We know how to measure its success We can reshape our internal operations and management systems We can reinvent our products and services It takes our existing technology strategies and investments into account It's well understood by all functional and line-of-business leaders We have all the technology skills we'll need We have all the change management skills we'll need Don't know Strongly disagree Partly disagree Neutral Partly agree Strongly agree © MWD Advisors 2014 www.mwdadvisors.com 9
  • 10. An emerging Digital Work Platforms space (For ball-dropping avoidance) Workflow/ BPM Case Management Collaboration Project/Task Management Integrated Immediate Open Tailored Consistent Engaging … Measurable Auditable Improvable © MWD Advisors 2014 www.mwdadvisors.com 10
  • 11. mwd a d v i s o r s helping you create business improvement from IT investment Discussion 11
  • 12. Some proposed discussion points • Do you see this trend? • Do you already have an investment in this area? • Do you have a digital work platform strategy? • Is there value in ‘digitising’ the workplace?
  • 13. @neilwd neilwd@mwdadvisors.com Thank you for sharing your insights! mwd a d v i s o r s helping you create business improvement from IT investment