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Effective use of Social Media….. 
how to communicate your brand and engage 
Mark Jacot 
Assistant Director – IT Service De...
Mark Jacot 
Assistant Director – IT Service Delivery 
• What I do 
• Connecting 
–Internally 
–Externally 
• Why 
• How 
•...
What Makes a Great TV Advert 
Most Boring Advert? 
Source - BBC 
Sergi – 
ComparetheMeerkat.com 
Clear Brand, Target Marke...
What do you use?
Twitter 
• Microblogging – ‘short public messages’ 
• Links to articles 
• Questions to your community 
• Instant, persona...
Twitter – how I got it!! 
Flipboard 
Your twitter feed as a newspaper
Practical steps 
• Get started! 
• Find and follow 
– Industry 
– People you respect 
– Your interests 
• Research 
– who ...
BLOGGING
Getting Started – 3 steps 
1. Research & Understand 
– Your Message 
– Your Brand 
– Your Audience 
2. Do it – Make some t...
Results – Google Analytics
Hints and Tips 
• Style- authentic & open 
• Regular - make the time 
• Keep them short 
• Variety of content 
– service u...
Which tool to use
TOP TIPS 
1. If in doubt, look on Google for the answer 
2. Have a go – remember amateurs built the 
Ark and professionals...
Thank You 
Mark Jacot 
Assistant Director – Service Delivery 
Information Technology 
Tel: 0785 000 2364 
Email: Mark.Jaco...
Mark Jacot, Assistant Director – IT Service Deliveryat The Open University - Effective use of Social Media….. how to comm...
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Mark Jacot, Assistant Director – IT Service Deliveryat The Open University - Effective use of Social Media….. how to communicate your brand and engage

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Mark Jacot, Assistant Director – IT Service Delivery at The Open University, presented at CIO Event October 2014

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Mark Jacot, Assistant Director – IT Service Deliveryat The Open University - Effective use of Social Media….. how to communicate your brand and engage

  1. 1. Effective use of Social Media….. how to communicate your brand and engage Mark Jacot Assistant Director – IT Service Delivery The Open University Email: Mark.jacot@open.ac.uk Twitter: @MarkJacot Web: www.markjacot.com
  2. 2. Mark Jacot Assistant Director – IT Service Delivery • What I do • Connecting –Internally –Externally • Why • How • Tips Interactive, Real Time, Follow #CIOevent
  3. 3. What Makes a Great TV Advert Most Boring Advert? Source - BBC Sergi – ComparetheMeerkat.com Clear Brand, Target Market and Compelling Content It’s a good idea to sort yours before you start
  4. 4. What do you use?
  5. 5. Twitter • Microblogging – ‘short public messages’ • Links to articles • Questions to your community • Instant, personalised newsfeed
  6. 6. Twitter – how I got it!! Flipboard Your twitter feed as a newspaper
  7. 7. Practical steps • Get started! • Find and follow – Industry – People you respect – Your interests • Research – who do they follow? • Be brave (your brand/value add) – Retweet – Tweet SW SW SW N • For more: Blog - Some new Social Media tips and tools...... http://wp.me/p367gk-7e
  8. 8. BLOGGING
  9. 9. Getting Started – 3 steps 1. Research & Understand – Your Message – Your Brand – Your Audience 2. Do it – Make some time 3. Measure
  10. 10. Results – Google Analytics
  11. 11. Hints and Tips • Style- authentic & open • Regular - make the time • Keep them short • Variety of content – service updates – success stories – interesting meetings – hints and tips blogs. Pictures……. and Links • Curate and share content • Variety of formats Keep going, it takes time to build up followers.
  12. 12. Which tool to use
  13. 13. TOP TIPS 1. If in doubt, look on Google for the answer 2. Have a go – remember amateurs built the Ark and professionals built the Titanic. And… On the subject of good planning, Noah built the ark before the rain started!
  14. 14. Thank You Mark Jacot Assistant Director – Service Delivery Information Technology Tel: 0785 000 2364 Email: Mark.Jacot@open.ac.uk Twitter: @MarkJacot Website: www.markjacot.com Blog: Social Media; Risk or Opportunity http://wp.me/p367gk-8F

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