Mark Jacot, Assistant Director – IT Service Deliveryat The Open University - Effective use of Social Media….. how to communicate your brand and engage
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Mark Jacot, Assistant Director – IT Service Delivery at The Open University, presented at CIO Event October 2014
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Mark Jacot, Assistant Director – IT Service Deliveryat The Open University - Effective use of Social Media….. how to communicate your brand and engage
- 1. Effective use of Social Media….. how to communicate your brand and engage Mark Jacot Assistant Director – IT Service Delivery The Open University Email: Mark.jacot@open.ac.uk Twitter: @MarkJacot Web: www.markjacot.com
- 2. Mark Jacot Assistant Director – IT Service Delivery • What I do • Connecting –Internally –Externally • Why • How • Tips Interactive, Real Time, Follow #CIOevent
- 3. What Makes a Great TV Advert Most Boring Advert? Source - BBC Sergi – ComparetheMeerkat.com Clear Brand, Target Market and Compelling Content It’s a good idea to sort yours before you start
- 5. What do you use?
- 6. Twitter • Microblogging – ‘short public messages’ • Links to articles • Questions to your community • Instant, personalised newsfeed
- 7. Twitter – how I got it!! Flipboard Your twitter feed as a newspaper
- 8. Practical steps • Get started! • Find and follow – Industry – People you respect – Your interests • Research – who do they follow? • Be brave (your brand/value add) – Retweet – Tweet SW SW SW N • For more: Blog - Some new Social Media tips and tools...... http://wp.me/p367gk-7e
- 9. BLOGGING
- 10. Getting Started – 3 steps 1. Research & Understand – Your Message – Your Brand – Your Audience 2. Do it – Make some time 3. Measure
- 11. Results – Google Analytics
- 12. Hints and Tips • Style- authentic & open • Regular - make the time • Keep them short • Variety of content – service updates – success stories – interesting meetings – hints and tips blogs. Pictures……. and Links • Curate and share content • Variety of formats Keep going, it takes time to build up followers.
- 13. Which tool to use
- 14. TOP TIPS 1. If in doubt, look on Google for the answer 2. Have a go – remember amateurs built the Ark and professionals built the Titanic. And… On the subject of good planning, Noah built the ark before the rain started!
- 15. Thank You Mark Jacot Assistant Director – Service Delivery Information Technology Tel: 0785 000 2364 Email: Mark.Jacot@open.ac.uk Twitter: @MarkJacot Website: www.markjacot.com Blog: Social Media; Risk or Opportunity http://wp.me/p367gk-8F
Editor's Notes
- 10.40 TIMED TWEET “Just starting delivering Social Media workshop at #CIOevent – will tweet useful links and info” Session Plan 10.40 Intro/Purpose 2 mins What makes a great brand, 5 mins Social media tools – what do you use 3 mins 10.50 Twitter – 10 mins 11.00 Blogging – 10 mins 11.10 Wrap up/final questions 5 mins Session Purpose To give participants the confidence to have a go at twitter and blogging. Session Takeaways There are loads of social media tools and no “right way” to use them – experiment and learn Sort your brand before you start http://wp.me/p367gk-5f Twitter is great as a personalised newsfeed to keep informed and share info – don’t forget flipboard http://wp.me/p367gk-7e Blogging – somewhere between chatting and a highly edited newsletter – needs to be authentic – your brand; regular; short; varied; link to other content. Here is my blog www.markjacot.com Professionals built the Titanic, amateurs built the ark – be confident and have a go – GOOD LUCK
- The Open University 24 x7 Over 200,000 students 6000 staff 7000 Lecturers Biggest UK University Behind Futurelearn. PURPOSE _ to cover twitter and blogging – leave with the confidence to have a go.
- 10.45 TIMED TWEET “Brand is important - what’s yours? A typical day in IT ?! http://youtu.be/iBcmJYKbUaw #CIOevent” 10.50 TIMED TWEET “Brand is important – are you worth it? Blog http://wp.me/p367gk-5f #CIOevent Catchy and memorable Focussed Right time Right market Clear message Call for action Encourage interaction
- Loads, how do we make sense GIVE YOU CONFIDENCE TO GET STARTED
- Bob Ups Who Drove here this morning. FOCUS ON 2 areas – TWITTER AND BLOGS
- 10.55 TIMED TWEET “Talking about twitter and @flipboard flipboard.com It’s a personalised newsfeed from those you trust #CIOevent” DO A DEMO – LINK BEHIND PICTURE POWER OF TWITTER Knowledge/Information Feed Networking Trusted Colleagues Questions Ask a colleague – how I prepared for this Support When it gets tough! Share resources/Links and information Retweet Share content Other links Humour/Fun Overheard in Waitrose
- 11.00 TIMED TWEET “Starting on twitter? try this blog Social Media tips and tools...... http://wp.me/p367gk-7e #CIOevent”
- PURPOSE Communicate less formally Float ideas Engage people, and a wider audience Less, more often Curate information and share. INTERNAL EXTERNAL
- Style- must be yours – have a brand Regular, make the time, its not extra its instead of other types of communication (cut back on newsletters, stand up briefings to make time) There are loads of tools – I use Word Press, sharepoint works too… Keep them short – 5-6 paragraphs. Variety – I do service updates (in a bad week), success stories, blogs on interesting meetings, or hints and tips blogs. Don’t get down, you wont get much response (well I don’t!)
- RESULTS My team 65, IT c 300 staff,OU c6000 staff 300 reads a week, each blog gets 150-200 reads. Generates discussion Gets feedback and comments
- 11.05 TIMED TWEET “Blogging takeaways authentic – your brand; regular; short; varied; link to other content #CIOevent www.markjacot.com” Regular, make the time, its not extra its instead of other types of communication (cut back on newsletters, stand up briefings to make time) There are loads of tools – I use Word Press, sharepoint works too… Keep them short – 5-6 paragraphs. Variety – I do service updates (in a bad week), success stories, blogs on interesting meetings, or hints and tips blogs. Don’t get down, you wont get much response (well I don’t!)
- 11.10 TIMED TWEET “If in doubt, here is a handy guide on where to post, thanks @K8_owen #CIOevent PICTURELINK”
- TIMED TWEET 11.15 “Remember Professionals built the titanic and amateurs built the ark – have a go at social media #CIOevent”
- TIMED TWEET 11.20 “Thx for joining me at Social Media Workshop; click for summary and takeaways http://wp.me/p367gk-96 #CIOevent”
- Sort, assume you know how to use this.