1. a d v i s o r s
mwd
helping you create business improvement from IT investment
Navigating the Big Data landscape
Craig Wentworth
Principal Analyst

2. Big Data’s moonshot program
© MWD Advisors 2014 www.mwdadvisors.com 2
Growth of Google,
Facebook, etc
Cost of memory,
hardware, etc
Time
Pb
Amount of data
Time to value
$
$bn
Number
of users
ms

3. How Hadoop’s march has dominated Big
Data market development
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2004
Google’s MapReduce
research paper
2005
Yahoo!
develops
Hadoop
2013
Hadoop 2
goes GA
2007
Hadoop goes
open source
at Apache
2011
Hadoop 1
goes GA

4. Hadoop
NoSQL
Streaming
Data
warehouse
Specialist
sources
Big Data’s open source army is about much
more than Hadoop, in fact
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PostgreSQL
MySQL
Drill Spark
Storm
Samza
Accumulo
HBase
Cassandra
Couchbase
MongoDB
Redis

5. Different use cases have dramatically
different requirements
© MWD Advisors 2014 www.mwdadvisors.com 5Extreme
Scale
Extreme
Speed
“Everything
else”
National security,
Fraud detection
Transport, Utilities
management
Customer
analytics for
next best
action
Predictive
maintenance
Speed
Scale

6. Different capability clusters are most suited
to different use cases
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CEP, Real-time,
Streaming
databases
Hadoop 1
(MapReduce)
EDW, Data Marts
NoSQL
Wide
Column
Key- Value
Document
Graph
Specialised
sources
Hadoop 2
and OSS
ecosystem
Extreme
Scale
Extreme
Speed
“Everything
else”
Speed
Scale

7. Four aspects of delivery models you need
to consider
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Licensing model Physical data
storage model
Operational
model
Analytics
architecture

8. Things you need to do
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Watch Hadoop Be aware of the
shifting boundaries
Make sure you can
hold it all together

9. a d v i s o r s
mwd
helping you create business improvement from IT investment
Thank you
Any questions?
Craig Wentworth
craig@mwdadvisors.com
@craigwentworth
Check out our free reports:
Big Data for analytics: Vendor landscape
http://goo.gl/CJ2YRV
Hadoop: A driving force in the Big Data technology landscape
http://goo.gl/nf0lY1
Big Data: What is it and why should I care?
http://goo.gl/Sckh2v
Neil Ward-Dutton
neilwd@mwdadvisors.com
@neilwd

10. Hadoop logo (Slides 3, 8) – Intel Free Press
(http://commons.wikimedia.org/wiki/File:Apache_Hadoop_Elephant.jpg) CC-BY-SA-2.0
Apache Software Foundation logo (Slide 7) – José Carlos Gallego
(http://commons.wikimedia.org/wiki/File:The_Apache_Software_Foundation.jpg) CC-BY-SA-3.0
Locker metal security closed steel key hold (Slide 7) – Nemo (http://pixabay.com/en/locker-metal-security-
closed-steel-310533/) CC0
Intel SS4000-E Entry Storage Systems, excerpt (Slide 7) – Axel Schwenke
(https://www.flickr.com/photos/schwenke/1016958982/) CC-BY-SA-2.0
Clouds (Slide 7) – Clue (http://openclipart.org/detail/4112/simple-clouds-by-clue) PD
Plus disks (Slide 7) – Open storage pod (http://www.flickr.com/photos/openstoragepod/4392476653/) CC-BY-2.0
RAM-Not22233 (Slide 7) – mateusz (http://de.wikipedia.org/wiki/Arbeitsspeicher#mediaviewer/Datei:Ram-
not22233.jpg) CC-BY-SA-3.0
Database symbol (Slide 7) – rg1024 (http://openclipart.org/image/300px/svg_to_png/94723/db.png) PD
Signpost (Slide 8) – Succo (http://pixabay.com/en/directory-signposts-shield-note-230724/) CC0
Piecing it together (Slide 8) – Hans (http://pixabay.com/en/puzzle-play-share-piecing-together-318110/) CC0
Photo credits
© MWD Advisors 2014
(Except images, where indicated)
www.mwdadvisors.com 10