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WiFi Marketing in Jamaica With Bumble Bee Digital Agency
- 2. THE BUZZ IS EVERYWHERE Nomophobia
- 3. THE BUZZ IS EVERYWHERE No WiFi (No-internet-o-phobia) Iconic Displays found that 75% of people say a week without WiFi would leave them grumpier than a week without coffee and 60% of people can’t go without WiFi for more than 1 day
- 4. THE BUZZ IS EVERYWHERE Internet Availability in Jamaica According to Internet World Stats. Jamaica has only 56.2% internet penetration (March 2017)
- 5. THE BUZZ IS EVERYWHERE Market Dynamics for Wi-Fi • People expect free WiFi access to the Internet • Not many Jamaicans have data on their devices • Emergence of IoT is driving demand • Wi-Fi provides the opportunity for increased investment in research and development
- 6. THE BUZZ IS EVERYWHERE WiFi Marketing The provision of wireless internet access while using it as a channel to communicate messages and promotions or collect marketing data.
- 7. THE BUZZ IS EVERYWHERE Types of WiFi Marketing Location: Indoor, Outdoor & Transportation Social : User logs in via their social media account Proximity: advertising brands and business that are within close proximity Sponsored Sessions – uninterrupted sessions of WiFi sponsored by a brand App Based – User downloads an app to access WiFi and get ads pushed through at different times
- 8. THE BUZZ IS EVERYWHERE Benefits of WiFi Marketing Awareness Proximity SalesTargeted
- 9. THE BUZZ IS EVERYWHERE Should You Offer Free WiFi? A recent survey conducted by Device Scape revealed that almost 62% of establishments that offer free WiFi find that their customers stay longer, and 50% of them report that their customers actually spend more money there.
- 10. THE BUZZ IS EVERYWHERE Transportation WiFi Marketing Sponsored Sessions – uninterrupted sessions of WiFi sponsored by a brand Powered by
- 11. THE BUZZ IS EVERYWHERE Transportation Demography 60% Female 100/400 74% 19 -25 years6am – 9am Tuesday/Monday Everyday
- 12. THE BUZZ IS EVERYWHERE Wi-Fi Advertising Users who log on to Growth-Tech Free Wi-Fi across JUTC, JUTA etc. will watch your video ad and then enjoy 15 or 30 minutes of Free Wi-Fi. This medium will also be used to drive responses for the Jingle competition.
- 13. THE BUZZ IS EVERYWHERE WiFi Marketing Benefits • Collect email addresses and other data • Send updates or special offers • Use captured demographic data to craft promotions • Remarketing • App downloads • Fast and vast survey execution • Track repeat business and traffic flow. • Collect customer feedback • Promote app downloads • Get 100% video views
- 14. THE BUZZ IS EVERYWHERE WiFi Loyalty Programs • Punch cards are out & digital is in! • Surprise customers with real-time promotions • Increase the visit frequency from most loyal customers • Turn at-risk customers into regulars again with triggered campaigns • Promote events and special deals to most engaged customers
- 15. THE BUZZ IS EVERYWHERE WiFi Marketing- What’s Next? • Public Spaces • Shopping Districts • Entertainment venues
- 16. THE BUZZ IS EVERYWHERE Targeting All Devices Demography Formats • Age • Gender • Location • Survey data • Last Connection Engagement • Entry/Exit • Display • Video • Survey • Content
- 17. THE BUZZ IS EVERYWHERE Reports & Analytics
- 18. THE BUZZ IS EVERYWHERE Should You Offer Free WiFi? A recent survey conducted by Device Scape revealed that almost 62% of establishments that offer free WiFi find that their customers stay longer, and 50% of them report that their customers actually spend more money there.