SlideShare a Scribd company logo

Ghoulishly Green - Avocados from Mexico Campaign

•
•
B
Brittany Hall

Best Social Engagement Campaign entry for the 2013 Digiday SAMMY Awards.

TechnologySelf Improvement
1 of 11
Download to read offline
Goals ➡ Increase Social Awareness of Avocados From Mexico and drive awareness to the Ghoulishly Green Halloween Contest ➡ Encourage both bloggers and their readers to create dedicated pin boards, driving social engagement ➡ Increase Brand Awareness of Avocados From Mexico’s website, Facebook, Twitter and Pinterest accounts
Strategy ➡ Leverage network of IZEA Tweeters and Bloggers to send out customized messages surrounding Avocados From Mexico ➡ Leverage a collection of influencers to participate in the Ghoulishly Green contest, and encourage their readers to do the same ➡ Have Foodie Bloggers showcase recipes that align Avocados From Mexico with the Halloween season; as a perfect addition to any Halloween party!
Sponsored Blogs
➡ Total Mentions: ‣ “Avocados” + “Halloween” increased by 30% ‣ “Avocados from Mexico” + “Halloween” increased by 32% ➡ Total Impressions: over 3.7million ➡ Follower Increases: ‣ Facebook: 31% ‣ Pinterest: 100% ‣ Twitter: double monthly organic follower gain ➡ Total Social Interactions: about 2,000 ‣ Combines total clicks, blog comments, as well as Facebook, Twitter and Pinterest shares Blog Results
Blog Snapshots
Blog Snapshots
Cute Photos
Comments
Pinterest
Ghoulishly Green - Avocados from Mexico Campaign

Recommended

When Soyer India became India’s Favorite with 663% rise in reach!
When Soyer India became India’s Favorite with 663% rise in reach!When Soyer India became India’s Favorite with 663% rise in reach!
When Soyer India became India’s Favorite with 663% rise in reach!Viralcurry
 
Social media strategy
Social media strategySocial media strategy
Social media strategyRyan Cloherty
 
Blue Apron Social Media Campaign
Blue Apron Social Media CampaignBlue Apron Social Media Campaign
Blue Apron Social Media CampaignXiaoting (Christina) Chen
 
Presentation eecs441 hw1
Presentation eecs441 hw1Presentation eecs441 hw1
Presentation eecs441 hw1ConnorCurley
 
Using Twitter To Engage Green Consumers
Using Twitter To Engage Green ConsumersUsing Twitter To Engage Green Consumers
Using Twitter To Engage Green ConsumersMaryanne Conlin
 
Max Bupa Walk For Health 2014 Social Media Strategy
Max Bupa Walk For Health 2014 Social Media StrategyMax Bupa Walk For Health 2014 Social Media Strategy
Max Bupa Walk For Health 2014 Social Media StrategyMindShift Interactive
 
US Casual Dining Restaurants on Social Media
US Casual Dining Restaurants on Social MediaUS Casual Dining Restaurants on Social Media
US Casual Dining Restaurants on Social MediaSimplify360
 
Your Business and the Changing Face of Social Media
Your Business and the Changing Face of Social Media Your Business and the Changing Face of Social Media
Your Business and the Changing Face of Social Media Angela Connor
 

Recommended

When Soyer India became India’s Favorite with 663% rise in reach!
When Soyer India became India’s Favorite with 663% rise in reach!When Soyer India became India’s Favorite with 663% rise in reach!
When Soyer India became India’s Favorite with 663% rise in reach!Viralcurry
 
Social media strategy
Social media strategySocial media strategy
Social media strategyRyan Cloherty
 
Blue Apron Social Media Campaign
Blue Apron Social Media CampaignBlue Apron Social Media Campaign
Blue Apron Social Media CampaignXiaoting (Christina) Chen
 
Presentation eecs441 hw1
Presentation eecs441 hw1Presentation eecs441 hw1
Presentation eecs441 hw1ConnorCurley
 
Using Twitter To Engage Green Consumers
Using Twitter To Engage Green ConsumersUsing Twitter To Engage Green Consumers
Using Twitter To Engage Green ConsumersMaryanne Conlin
 
Max Bupa Walk For Health 2014 Social Media Strategy
Max Bupa Walk For Health 2014 Social Media StrategyMax Bupa Walk For Health 2014 Social Media Strategy
Max Bupa Walk For Health 2014 Social Media StrategyMindShift Interactive
 
US Casual Dining Restaurants on Social Media
US Casual Dining Restaurants on Social MediaUS Casual Dining Restaurants on Social Media
US Casual Dining Restaurants on Social MediaSimplify360
 
Your Business and the Changing Face of Social Media
Your Business and the Changing Face of Social Media Your Business and the Changing Face of Social Media
Your Business and the Changing Face of Social Media Angela Connor
 
Cointreau Social Media & Influencer Campaign
Cointreau Social Media & Influencer CampaignCointreau Social Media & Influencer Campaign
Cointreau Social Media & Influencer CampaignMindShift Interactive
 
Social media booth technology
Social media booth technologySocial media booth technology
Social media booth technologyBLiNK_Republic
 
Practo Mother's Day Social Media Campaign
Practo Mother's Day Social Media CampaignPracto Mother's Day Social Media Campaign
Practo Mother's Day Social Media CampaignMindShift Interactive
 
Karma cream.mckenna
Karma cream.mckennaKarma cream.mckenna
Karma cream.mckennaBrenna McKenna
 
Communication Strategy for Church & Dwight
Communication Strategy for Church & DwightCommunication Strategy for Church & Dwight
Communication Strategy for Church & DwightXiaoting (Christina) Chen
 
#MadeinMontana Campaign Presentation
#MadeinMontana Campaign Presentation#MadeinMontana Campaign Presentation
#MadeinMontana Campaign PresentationHannahAllison4
 
Whole Foods Social Media Strategy
Whole Foods Social Media StrategyWhole Foods Social Media Strategy
Whole Foods Social Media StrategyAshley Ryan
 
Decreasing Organic Reach and Its Impact on Community
Decreasing Organic Reach and Its Impact on CommunityDecreasing Organic Reach and Its Impact on Community
Decreasing Organic Reach and Its Impact on CommunityChris Baccus
 
NMDL Splenda
NMDL Splenda NMDL Splenda
NMDL Splenda chelseadowling
 
Solar Energy Marketing Case Study
Solar Energy Marketing Case StudySolar Energy Marketing Case Study
Solar Energy Marketing Case StudyMarisa Lather @MarketerMarisa
 
Pur3622 project 1 social media strategy
Pur3622 project 1 social media strategyPur3622 project 1 social media strategy
Pur3622 project 1 social media strategySavannah Reed
 
Social Networking for Businesses
Social Networking for BusinessesSocial Networking for Businesses
Social Networking for BusinessesRebekahWhittier
 
Tech Talk with Tagkast: Consumer Generated Media at Live Events
Tech Talk with Tagkast: Consumer Generated Media at Live EventsTech Talk with Tagkast: Consumer Generated Media at Live Events
Tech Talk with Tagkast: Consumer Generated Media at Live EventsDigiday
 
Mike nowlin finalproject_shortsbrewing
Mike nowlin finalproject_shortsbrewingMike nowlin finalproject_shortsbrewing
Mike nowlin finalproject_shortsbrewingnowlinmi
 
JustGiving and Facebook: an appy love story
JustGiving and Facebook: an appy love storyJustGiving and Facebook: an appy love story
JustGiving and Facebook: an appy love storyNFPtweetup
 
JustGiving and Facebook - an appy love story
JustGiving and Facebook - an appy love storyJustGiving and Facebook - an appy love story
JustGiving and Facebook - an appy love storyJonathan Waddingham
 
NMDL Final Presentation: Crystal Light
NMDL Final Presentation: Crystal LightNMDL Final Presentation: Crystal Light
NMDL Final Presentation: Crystal Lightchavezr3
 
Maggi a Monthly report sample By ashok kumar
Maggi a Monthly report sample By ashok kumarMaggi a Monthly report sample By ashok kumar
Maggi a Monthly report sample By ashok kumarAshok Kumar
 
Making the Most of Your Influencer Marketing Budget
Making the Most of Your Influencer Marketing BudgetMaking the Most of Your Influencer Marketing Budget
Making the Most of Your Influencer Marketing BudgetEverything Food Conference
 
Adv 420 final gatorade digital strategy
Adv 420 final gatorade digital strategyAdv 420 final gatorade digital strategy
Adv 420 final gatorade digital strategyGilberto Martinez
 
Alan Thorn
Alan ThornAlan Thorn
Alan ThornAvocados Australia
 
The Story of Avocado, or How I determined the right tax and didn’t end up in...
The Story of Avocado, or How I determined the right tax and didn’t end up in...The Story of Avocado, or How I determined the right tax and didn’t end up in...
The Story of Avocado, or How I determined the right tax and didn’t end up in...Sovos Compliance
 

More Related Content

What's hot

Cointreau Social Media & Influencer Campaign
Cointreau Social Media & Influencer CampaignCointreau Social Media & Influencer Campaign
Cointreau Social Media & Influencer CampaignMindShift Interactive
 
Social media booth technology
Social media booth technologySocial media booth technology
Social media booth technologyBLiNK_Republic
 
Practo Mother's Day Social Media Campaign
Practo Mother's Day Social Media CampaignPracto Mother's Day Social Media Campaign
Practo Mother's Day Social Media CampaignMindShift Interactive
 
#MadeinMontana Campaign Presentation
#MadeinMontana Campaign Presentation#MadeinMontana Campaign Presentation
#MadeinMontana Campaign PresentationHannahAllison4
 
Whole Foods Social Media Strategy
Whole Foods Social Media StrategyWhole Foods Social Media Strategy
Whole Foods Social Media StrategyAshley Ryan
 
Decreasing Organic Reach and Its Impact on Community
Decreasing Organic Reach and Its Impact on CommunityDecreasing Organic Reach and Its Impact on Community
Decreasing Organic Reach and Its Impact on CommunityChris Baccus
 
Pur3622 project 1 social media strategy
Pur3622 project 1 social media strategyPur3622 project 1 social media strategy
Pur3622 project 1 social media strategySavannah Reed
 
Social Networking for Businesses
Social Networking for BusinessesSocial Networking for Businesses
Social Networking for BusinessesRebekahWhittier
 
Tech Talk with Tagkast: Consumer Generated Media at Live Events
Tech Talk with Tagkast: Consumer Generated Media at Live EventsTech Talk with Tagkast: Consumer Generated Media at Live Events
Tech Talk with Tagkast: Consumer Generated Media at Live EventsDigiday
 
Mike nowlin finalproject_shortsbrewing
Mike nowlin finalproject_shortsbrewingMike nowlin finalproject_shortsbrewing
Mike nowlin finalproject_shortsbrewingnowlinmi
 
JustGiving and Facebook: an appy love story
JustGiving and Facebook: an appy love storyJustGiving and Facebook: an appy love story
JustGiving and Facebook: an appy love storyNFPtweetup
 
JustGiving and Facebook - an appy love story
JustGiving and Facebook - an appy love storyJustGiving and Facebook - an appy love story
JustGiving and Facebook - an appy love storyJonathan Waddingham
 
NMDL Final Presentation: Crystal Light
NMDL Final Presentation: Crystal LightNMDL Final Presentation: Crystal Light
NMDL Final Presentation: Crystal Lightchavezr3
 
Maggi a Monthly report sample By ashok kumar
Maggi a Monthly report sample By ashok kumarMaggi a Monthly report sample By ashok kumar
Maggi a Monthly report sample By ashok kumarAshok Kumar
 
Making the Most of Your Influencer Marketing Budget
Making the Most of Your Influencer Marketing BudgetMaking the Most of Your Influencer Marketing Budget
Making the Most of Your Influencer Marketing BudgetEverything Food Conference
 
Adv 420 final gatorade digital strategy
Adv 420 final gatorade digital strategyAdv 420 final gatorade digital strategy
Adv 420 final gatorade digital strategyGilberto Martinez
 

What's hot (20)

Cointreau Social Media & Influencer Campaign
Cointreau Social Media & Influencer CampaignCointreau Social Media & Influencer Campaign
Cointreau Social Media & Influencer Campaign
 
Social media booth technology
Social media booth technologySocial media booth technology
Social media booth technology
 
Practo Mother's Day Social Media Campaign
Practo Mother's Day Social Media CampaignPracto Mother's Day Social Media Campaign
Practo Mother's Day Social Media Campaign
 
Karma cream.mckenna
Karma cream.mckennaKarma cream.mckenna
Karma cream.mckenna
 
Communication Strategy for Church & Dwight
Communication Strategy for Church & DwightCommunication Strategy for Church & Dwight
Communication Strategy for Church & Dwight
 
#MadeinMontana Campaign Presentation
#MadeinMontana Campaign Presentation#MadeinMontana Campaign Presentation
#MadeinMontana Campaign Presentation
 
Whole Foods Social Media Strategy
Whole Foods Social Media StrategyWhole Foods Social Media Strategy
Whole Foods Social Media Strategy
 
Decreasing Organic Reach and Its Impact on Community
Decreasing Organic Reach and Its Impact on CommunityDecreasing Organic Reach and Its Impact on Community
Decreasing Organic Reach and Its Impact on Community
 
NMDL Splenda
NMDL Splenda NMDL Splenda
NMDL Splenda
 
Solar Energy Marketing Case Study
Solar Energy Marketing Case StudySolar Energy Marketing Case Study
Solar Energy Marketing Case Study
 
Pur3622 project 1 social media strategy
Pur3622 project 1 social media strategyPur3622 project 1 social media strategy
Pur3622 project 1 social media strategy
 
Social Networking for Businesses
Social Networking for BusinessesSocial Networking for Businesses
Social Networking for Businesses
 
Tech Talk with Tagkast: Consumer Generated Media at Live Events
Tech Talk with Tagkast: Consumer Generated Media at Live EventsTech Talk with Tagkast: Consumer Generated Media at Live Events
Tech Talk with Tagkast: Consumer Generated Media at Live Events
 
Mike nowlin finalproject_shortsbrewing
Mike nowlin finalproject_shortsbrewingMike nowlin finalproject_shortsbrewing
Mike nowlin finalproject_shortsbrewing
 
JustGiving and Facebook: an appy love story
JustGiving and Facebook: an appy love storyJustGiving and Facebook: an appy love story
JustGiving and Facebook: an appy love story
 
JustGiving and Facebook - an appy love story
JustGiving and Facebook - an appy love storyJustGiving and Facebook - an appy love story
JustGiving and Facebook - an appy love story
 
NMDL Final Presentation: Crystal Light
NMDL Final Presentation: Crystal LightNMDL Final Presentation: Crystal Light
NMDL Final Presentation: Crystal Light
 
Maggi a Monthly report sample By ashok kumar
Maggi a Monthly report sample By ashok kumarMaggi a Monthly report sample By ashok kumar
Maggi a Monthly report sample By ashok kumar
 
Making the Most of Your Influencer Marketing Budget
Making the Most of Your Influencer Marketing BudgetMaking the Most of Your Influencer Marketing Budget
Making the Most of Your Influencer Marketing Budget
 
Adv 420 final gatorade digital strategy
Adv 420 final gatorade digital strategyAdv 420 final gatorade digital strategy
Adv 420 final gatorade digital strategy
 

Viewers also liked

The Story of Avocado, or How I determined the right tax and didn’t end up in...
The Story of Avocado, or How I determined the right tax and didn’t end up in...The Story of Avocado, or How I determined the right tax and didn’t end up in...
The Story of Avocado, or How I determined the right tax and didn’t end up in...Sovos Compliance
 
Extreme Reach Super Bowl 49 Brand Effectiveness Study
Extreme Reach Super Bowl 49 Brand Effectiveness StudyExtreme Reach Super Bowl 49 Brand Effectiveness Study
Extreme Reach Super Bowl 49 Brand Effectiveness StudyExtreme Reach
 

Viewers also liked (7)

Alan Thorn
Alan ThornAlan Thorn
Alan Thorn
 
The Story of Avocado, or How I determined the right tax and didn’t end up in...
The Story of Avocado, or How I determined the right tax and didn’t end up in...The Story of Avocado, or How I determined the right tax and didn’t end up in...
The Story of Avocado, or How I determined the right tax and didn’t end up in...
 
Denis Roe
Denis RoeDenis Roe
Denis Roe
 
FINAL-AVOCADO
FINAL-AVOCADOFINAL-AVOCADO
FINAL-AVOCADO
 
Extreme Reach Super Bowl 49 Brand Effectiveness Study
Extreme Reach Super Bowl 49 Brand Effectiveness StudyExtreme Reach Super Bowl 49 Brand Effectiveness Study
Extreme Reach Super Bowl 49 Brand Effectiveness Study
 
Avocado
AvocadoAvocado
Avocado
 
Fresh ebook
Fresh ebookFresh ebook
Fresh ebook
 

Similar to Ghoulishly Green - Avocados from Mexico Campaign

#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs CampaignBrittany Hall
 
#GivingTuesday Game-Changer pt 2/2
#GivingTuesday Game-Changer pt 2/2#GivingTuesday Game-Changer pt 2/2
#GivingTuesday Game-Changer pt 2/2GuideStar
 
Project 1 social media strategy
Project 1 social media strategyProject 1 social media strategy
Project 1 social media strategyQingyi He
 
Tetra Pak- Trick or Treat Me Campaign
Tetra Pak- Trick or Treat Me CampaignTetra Pak- Trick or Treat Me Campaign
Tetra Pak- Trick or Treat Me CampaignStephen Gaither
 
#Milk4kids Group 5 Presentation
#Milk4kids Group 5 Presentation#Milk4kids Group 5 Presentation
#Milk4kids Group 5 Presentationrheannmcbride
 
#VanGives — #GivingTuesday for Vancouver Nonprofits
#VanGives — #GivingTuesday for Vancouver Nonprofits#VanGives — #GivingTuesday for Vancouver Nonprofits
#VanGives — #GivingTuesday for Vancouver NonprofitsNetSquared Vancouver
 
Leah Santos Social Media Profile
Leah Santos Social Media ProfileLeah Santos Social Media Profile
Leah Santos Social Media ProfileLeah Santos
 
Hwh resume 2015 july results format
Hwh resume 2015 july results formatHwh resume 2015 july results format
Hwh resume 2015 july results formathwhunter1
 
"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420hadarabi
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationDallas Keefe
 
Via Umbria Social Media Plan
Via Umbria Social Media PlanVia Umbria Social Media Plan
Via Umbria Social Media PlanEmily Borrello
 
CASE STUDY: The Children's Place
CASE STUDY: The Children's PlaceCASE STUDY: The Children's Place
CASE STUDY: The Children's PlaceBig Fuel
 
Kona Summer Bucket List - Sasquatch Advertising
Kona Summer Bucket List - Sasquatch AdvertisingKona Summer Bucket List - Sasquatch Advertising
Kona Summer Bucket List - Sasquatch Advertisingngreener
 
Campaign Snapshot
Campaign SnapshotCampaign Snapshot
Campaign SnapshotGia Manieri
 
Whole Foods Market Social Media Strategy
Whole Foods Market Social Media StrategyWhole Foods Market Social Media Strategy
Whole Foods Market Social Media StrategyUniversity of Florida
 
Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)
Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)
Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)SignUp.com
 

Similar to Ghoulishly Green - Avocados from Mexico Campaign (20)

#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
 
Project 1
Project 1Project 1
Project 1
 
#GivingTuesday Game-Changer pt 2/2
#GivingTuesday Game-Changer pt 2/2#GivingTuesday Game-Changer pt 2/2
#GivingTuesday Game-Changer pt 2/2
 
Project 1 social media strategy
Project 1 social media strategyProject 1 social media strategy
Project 1 social media strategy
 
Highlights at Florida Grand Opera
Highlights at Florida Grand OperaHighlights at Florida Grand Opera
Highlights at Florida Grand Opera
 
Tetra Pak- Trick or Treat Me Campaign
Tetra Pak- Trick or Treat Me CampaignTetra Pak- Trick or Treat Me Campaign
Tetra Pak- Trick or Treat Me Campaign
 
#Milk4kids Group 5 Presentation
#Milk4kids Group 5 Presentation#Milk4kids Group 5 Presentation
#Milk4kids Group 5 Presentation
 
#VanGives — #GivingTuesday for Vancouver Nonprofits
#VanGives — #GivingTuesday for Vancouver Nonprofits#VanGives — #GivingTuesday for Vancouver Nonprofits
#VanGives — #GivingTuesday for Vancouver Nonprofits
 
Leah Santos Social Media Profile
Leah Santos Social Media ProfileLeah Santos Social Media Profile
Leah Santos Social Media Profile
 
Hwh resume 2015 july results format
Hwh resume 2015 july results formatHwh resume 2015 july results format
Hwh resume 2015 july results format
 
"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420"Seek The Heat In Lulu" Campaign, ADV 420
"Seek The Heat In Lulu" Campaign, ADV 420
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Volta social media plan
Volta social media planVolta social media plan
Volta social media plan
 
Via Umbria Social Media Plan
Via Umbria Social Media PlanVia Umbria Social Media Plan
Via Umbria Social Media Plan
 
CASE STUDY: The Children's Place
CASE STUDY: The Children's PlaceCASE STUDY: The Children's Place
CASE STUDY: The Children's Place
 
Kona Summer Bucket List - Sasquatch Advertising
Kona Summer Bucket List - Sasquatch AdvertisingKona Summer Bucket List - Sasquatch Advertising
Kona Summer Bucket List - Sasquatch Advertising
 
Campaign Snapshot
Campaign SnapshotCampaign Snapshot
Campaign Snapshot
 
Whole Foods Market Social Media Strategy
Whole Foods Market Social Media StrategyWhole Foods Market Social Media Strategy
Whole Foods Market Social Media Strategy
 
Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)
Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)
Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)
 
Causes on Facebook
Causes on FacebookCauses on Facebook
Causes on Facebook
 

Recently uploaded

Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksSoftradix Technologies
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024BookNet Canada
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphNeo4j
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Alan Dix
 
Key Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxKey Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxLBM Solutions
 

Recently uploaded (20)

The transition to renewables in India.pdf
The transition to renewables in India.pdfThe transition to renewables in India.pdf
The transition to renewables in India.pdf
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other Frameworks
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping Elbows
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
 
Key Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxKey Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptx
 

Ghoulishly Green - Avocados from Mexico Campaign

  • 1.
  • 2. Goals ➡ Increase Social Awareness of Avocados From Mexico and drive awareness to the Ghoulishly Green Halloween Contest ➡ Encourage both bloggers and their readers to create dedicated pin boards, driving social engagement ➡ Increase Brand Awareness of Avocados From Mexico’s website, Facebook, Twitter and Pinterest accounts
  • 3. Strategy ➡ Leverage network of IZEA Tweeters and Bloggers to send out customized messages surrounding Avocados From Mexico ➡ Leverage a collection of influencers to participate in the Ghoulishly Green contest, and encourage their readers to do the same ➡ Have Foodie Bloggers showcase recipes that align Avocados From Mexico with the Halloween season; as a perfect addition to any Halloween party!
  • 5. ➡ Total Mentions: ‣ “Avocados” + “Halloween” increased by 30% ‣ “Avocados from Mexico” + “Halloween” increased by 32% ➡ Total Impressions: over 3.7million ➡ Follower Increases: ‣ Facebook: 31% ‣ Pinterest: 100% ‣ Twitter: double monthly organic follower gain ➡ Total Social Interactions: about 2,000 ‣ Combines total clicks, blog comments, as well as Facebook, Twitter and Pinterest shares Blog Results