1. Highlights at Florida Grand Opera
 Increased FGO’s presence in the media.
o Built strong, loyal relationships with local performing arts journalists.
o Implemented coverage tracking and sharing systems.
o Increased press coverage of our non-mainstage activities (education & community
outreach, Young Artists Concerts, etc.) from 20 features annually to 53 – a 165%
increase in one year.
o Increased our performance coverage from 98 features annually to 131 – a 34%
increase in one year.
 Increased effectiveness of our Google Adwords campaigns.
o Reached our $10,000 monthly spending goal for Google Adwords (grants). Increased
web traffic to our Education, Young Artists, and “About FGO” web pages from 7,255
visits annually to 66,853 – an 821% increase in one year.
o Increased Click-Through-Rates (CTR) for our ticketing-related campaigns.
 Planned the 2015–16 Series of “Community Conversations.”
 Increased social media following and follower engagement.
o Facebook Followers:
From 6,506 to 9,614 – a 48% increase in two seasons.
o Facebook Organic Reach:
From 1,257 to 2,854 – a 127% increase in two seasons.
o Facebook average organic post engagement ranges between 5–30%
o Twitter Followers:
From 6,138 to 11,118 – an 81% increase in two seasons.
o Twitter Engagement:
 Estimated Accounts Reached: 184,772
 Exposure: 344,179 | @FGOpera receives, on average, over 50 retweets a week.
o Instagram Followers:
From 540 to 827 – a 53% increase in one season.

2. Highlights at Florida Grand Opera
Analytics were not tracked for this page prior to my arrival.
o Pinterest Followers:
From 484 to 593 – a 23% increase in one season.
Analytics were not tracked for this page prior to my arrival.
o YouTube Subscribers:
From 472 to 576 – a 22% increase in one season.
Total views increased 15% in one season.
o Initiated the “FGOpera Blog,” which receives over 2,000 visitors a month.