The document provides an introduction and overview of Twitter advertising. It notes that there are 7.4 million Twitter users in South Africa based on a survey, and that Twitter saw the highest growth in engagement over the past year compared to other social channels. The document outlines that people use Twitter to connect with interests, discover new products and brands, and engage in conversations. It also mentions that advertising on Twitter has declined in recent years, but this provides an opportunity for advertisers with lower costs and competition.

1. Introduction to
Twitter Advertising

2. A survey of the South African Social Media
Landscape 2016 conducted by World Wide
Worx and Fuseware revealed that there
are 7.4 million Twitter users in the country.
In the past year, it's grown 12%, and while
this is slower than the other social
channels, Twitter saw the highest growth in
engagement during the year. This means
that people using the social network really
are using the social network.
hellos
Introduction to Twitter Advertising

3. • People use Twitter to connect with their interests and discover new
products
• When people follow you on Twitter, they want to hear more from
you and are likely to become loyal customers. In fact, 94% of
survey respondents plan to purchase something from an SMB they
follow.
• People on Twitter love to discover interesting content and take part
in enthusiastic conversations
• Over 80% of Twitter’s users are on mobile and they’re looking for
apps to download. In fact, Twitter users have used 24% more apps
in the past day than the average smartphone owner.
hellos
Introduction to Twitter Advertising

4. Further to these, there has been a decline in
advertising on Twitter in recent years, with
advertisers opting for Facebook and Google
instead. Many see this as a negative thing,
however the cunning advertiser would see
this as an opportunity – with reduced
competition and therefore lower costs – and
seize it. If you are one of these advertisers,
the following module will show you, step-by-
step, how to advertise with Twitter.
hellos
Introduction to Twitter Advertising

5. Founded
21 March 2006
Founders
Jack Dorsey
Noah Glass
Biz Stone
Evan Williams
hellos
Monthly active users
313 Million
Tweets per day
500 Million
Larry
The name of Twitter’s
blue bird
Twitter Facts

6. hellos
World South Africa
YouTube 66m Koena Clothing 827 752
Instagram 40m Jobvine.co.za 634 655
Twitter 60m MTN South Africa 575 842
CNN breaking news 46m Samsung Mobile SA 528 935
New York Times 34m CityPowerJhb 433 692
CNN 32m Woolworths SA 412 812
Sports Center 31m Samsung South Africa 395 524
ESPN 30m Ford South Africa 340 730
BBC breaking news 29m Vodacom 299 616
Real Madrid 22m Mango Airlines 266 287
Most followed Brands

7. hellos
World South Africa
Katy Perry 97m Elon Musk 8m
Justin Bieber 93m Trevor Noah 6m
Taylor Swift 84m Caspar Lee 4m
Rihanna 71m AB de Villiers 4m
Ellen DeGeneres 66m Kevin Pietersen 3m
Lady Gaga 66m Bonang Matheba 2m
Justin Timberlake 58m Minenhle Dlamini 1.7m
Britney Spears 52m Gareth Cliff 1.5m
Cristiano Ronaldo 51m Candice Swanepoel 1.4m
Kim Kardashian West 50m Nelson Mandela 1.4m
Most followed Celebrities