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Capen.ie launch

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I was honoured to say a few words at the launch of Capen.ie last week, as part of the #CharityFringe event at #Dublin #WebSummit - here is the slide deck for posterity.

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Capen.ie launch

  1. 1. @oisinlunny #WebSummit #CharityFringe
  2. 2. Proprietary & Confiden0al to OpenMarket
  3. 3. h6p://www.vintagesynth.com
  4. 4. h6p://upload.wikimedia.org/wikipedia/commons/7/78/Floppy_disc.jpg
  5. 5. Proprietary & Confiden0al to OpenMarket
  6. 6. = x 65,536 Proprietary & Confiden0al to OpenMarket
  7. 7. Proprietary & Confiden0al to OpenMarket
  8. 8. Proprietary & Confiden0al to OpenMarket
  9. 9. Proprietary & Confiden0al to OpenMarket
  10. 10. Proprietary & Confiden0al to OpenMarket
  11. 11. Proprietary & Confiden0al to OpenMarket
  12. 12. Proprietary & Confiden0al to OpenMarket
  13. 13. What’s The Big Oidea?
  14. 14. Keep It Simple at the Start
  15. 15. @wearesocial
  16. 16. @wearesocial
  17. 17. @wearesocial
  18. 18. @wearesocial
  19. 19. @benedictevans
  20. 20. Benedict Evans (@BenedictEvans) Source: GSMA, World bank, Enders Analysis via Benedict Evans InContext Keynote
  21. 21. B. Bonin Bough (@boughb) “Mobile devices are as addic/ve as cocaine.” h6p://julesrulesyourradio.wordpress.com/category/coke-­‐rap-­‐friday/
  22. 22. Proprietary & Confiden0al to OpenMarket Mobility
  23. 23. Gerd Leonhard (@gleonhard) h6p://www.futuristgerd.com/
  24. 24. h6p://newint.org
  25. 25. h6p://www.futuristgerd.com/2013/12/03/why-­‐micro-­‐content-­‐is-­‐big-­‐business-­‐some-­‐of-­‐my-­‐ comments-­‐via-­‐oisin-­‐lunny-­‐and-­‐theguardian-­‐its-­‐about-­‐distribu0on-­‐not-­‐a6en0on/
  26. 26. The A6en0on Economy h6p://poli0calhumor.about.com/library/bl-­‐NSA-­‐spying.htm
  27. 27. “It’s too late to have a digital strategy, every aspect of your business needs to be digital.” Philip Clarke, former Tesco CEO
  28. 28. Proprietary & Confiden0al to OpenMarket
  29. 29. Mobile consumers are engaged
  30. 30. Mobile + TV = engagement Davina “Beyond Breaking Point” 3 x call to action “text 5 or 10 to 70510” 9.31 9.33 9.56 Raised £1.2m in 24 minutes £50,000 a minute!
  31. 31. Mobile + social = scale #NoMakeupSelfie Raised £8m in six days 2.5 million mobile database
  32. 32. Mobile + causes = scale
  33. 33. Its not just about smartphones
  34. 34. Smartphones owners love the web
  35. 35. Keep It Simple at the Start
  36. 36. Keep It Simple at the Start
  37. 37. Keep It Simple at the Start
  38. 38. Keep It Simple at the Start
  39. 39. Keep It Simple at the Start
  40. 40. Keep It Simple at the Start Source: Not Even Past / Amnesty
  41. 41. On Our Radar Source: Ureport
  42. 42. Source: Unicef
  43. 43. Op0mise Everything Launch of mobile optimised version
  44. 44. Personalise around the mobile device
  45. 45. OpenMarket partners & customers
  46. 46. OpenMarket partners & customers
  47. 47. Contact oisin.lunny@openmarket.com @OpenMarket OpenMarket www.openmarket.com

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