Social Media in Fitness & Lesiure, Katie Start - LIW September 20th 2011

649 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
649
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • Social Media in Fitness & Lesiure, Katie Start - LIW September 20th 2011

    1. 1. Social media in leisure and fitness Katie Start, Promote PR
    2. 6. Immediate Future online survey (Aug 2010 )
    3. 11. #1 77% of UK households now have internet access #2 60% of UK adults access the internet every day #3 On average, a user spends 50 hours a month online at home #4 60% of internet users post messages on social media sites Source: Ofcom Communications Market Report Social media – reminder
    4. 12. Selectives Mavens Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter
    5. 13. Engagement correlates with performance
    6. 15. Last year, 31 million people purchased online 73% of internet users buy products online
    7. 17. <ul><li>Fastest ever growing online viral video campaign </li></ul><ul><li>6.7 million views after 24 hours </li></ul><ul><li>23 million views after 36 hours </li></ul><ul><li>Last week – 35 million views </li></ul>Sales increased by 107%
    8. 20. The social sharing site #1 750 million active users #2 Average user has 130 friends #3 2.5 million businesses have integrated #4 38 is the average age of a user #5 30 billion pieces of content shared per month Source: #1-#5 Facebook press room
    9. 23. 8,000+ Likes
    10. 26. Events Wall Info Photos Shop News Reviews Polls
    11. 28. Source: Linked In Press Center The digital resume & corporate profile site #1 115 million members #2 A new member joins every second #3 The world’s largest professional network
    12. 30. The real time information site #1 1 billion tweets send every week #2 460,000 new users sign up every day #3 200 million Tweets are sent every day #4 75% of traffic comes from third party apps Source: Twitter, June 2010
    13. 34. Simples
    14. 40. #1 Set Objectives
    15. 41. #2 Listen
    16. 42. #2 Listen
    17. 43. #3 Relinquish control
    18. 44. #4 engage
    19. 45. #5 measure
    20. 46. #5 measure
    21. 47. The Rules
    22. 48. Share stuff
    23. 49. Be transparent
    24. 50. Monitor
    25. 51. React
    26. 52. Reading list Crowdsourcing Jeff Howe Empowered Josh Bernoff & Ted Schadler Groundswell Josh Bernoff & Charlene Li Sociolnomics Erik Qualman The Longtail Chris Anderson What would Google do? Jeff Jarvis
    27. 57. Katie Start 01628 507 666 [email_address] @katiestart http://uk.linkedin.com/in/katiestart promotepr.com

    ×