Top 5 Tips for Better Global Sample
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As organizations look to more effectively serve their clients on a global scale, they are increasingly gathering insights from around the world. Whether it is Australia, India, China, or South America, insights from these areas, as well as others, are helping drive key decisions. Because these insights are becoming more valuable than ever, the quality of the data being gathered has become a focal point. Check out the deck from our webinar, Top 5 Tips for Better Global Sample, to learn some key strategies to ensure you get the best sample for your global studies, making sure you are getting the best quality data!
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Top 5 Tips for Better Global Sample
- 1. Top 5 Tips For Better Global Sample
- 2. HOUSEKEEPING
- 3. Rory Dineen • Leads global sample sourcing for a top 5 global market research firm • Sourced and fielded over 500 global projects • Host of “Global Sampling with Rory” Assistant Director, Client Services
- 5. Top 5 Tips For Better Global Sample
- 6. 1. Internet: Penetration vs. Access
- 7. 2. Device Agnostic is Key
- 8. 3. Speak Their Language
- 9. 4. Question Design Do’s and Don’t
- 10. DO: DON’T Know how to ask about specific topics Avoid taboo subjects Ask open-ended questions Use native language Don’t ask too many open-ended questions Exclude mobile responses Make you survey too long Ask leading questions
- 11. 5. Establish A Quality Control Process
- 12. The EMI Approach
- 13. What Makes Us Different Panel specialties: Consumer, B2B and Healthcare Global network of 150+ panel sources 20 years of sample and survey expertise 24/7 program coverage Thinking beyond the algorithm
- 14. Sample Blending – EMI Style Technology Partners / Selection Process Processes / Design Human Element IntelliBlend®
- 15. Data Quality SWIFT Advanced Bot & Fraud Detection Geo-IP Tracking Data Scrubbing
- 17. W W W . E M I - R S . C O M / M A R K E T I N G @ E M I - R S . C O M R O R Y D I N E E N: R O R Y D I N E E N @ E M I – R S . C O M
Editor's Notes
- Good afternoon everyone and welcome to today’s webinar, Top 5 Tips for Better Global Sample . My name is Emma Nicolls and I will the moderator for today’s webinar. (Next Slide)
- Just a few housekeeping items before we get started. We Should be no more than an 35-45 minutes. we want to be mindful of everyone’s time Everybody is currently muted. I am going to keep it that way for the webinar. If you have any questions, please enter them into the Q&A box – we will try and answer all of them at the end of the webinar. We are recording the webinar today, and a copy of the recording will be sent out to you in the next couple days.
- Now, let me introduce you to today’s presenter, Rory Dineen. Rory is an assistant director of client services with EMI. She has led global sampling for a top 5 market research firm during her time here, and has sourced and fielded over 500 global projects. You may also know her as the host of the web series, Global Sampling With Rory. No with no further adieu, let me turn it over to Rory.
- Difference between North America and Western Europe Increase in uncovering insights in countries outside North America and Western Europe Areas of growing interest for market researchers: Australia India China South America
- Not every country has the high internet penetration as the United States, and this needs to be kept in mind when you are trying to determine feasibility Example: Need help – low penetration among population Penetration is not the only aspect you should keep in mind, how people access the internet is just as important Many countries with relatively high internet penetration have skipped the internet access by computer stage and jumped right to mobile access. This needs to be kept in mind when you are setting quotas, or establishing guidelines around how respondents access your survey. Other countries may have more censorship around the internet and you may see people access the internet more through VPN or other similar systems.
- This really goes hand in hand with how people access your survey. By designing your survey to be accessed on any device (computer, tablet, smartphone) you won’t be excluding any potential respondents. This can be important as well in terms of the opinions you collect from respondents. We have found in our research on the sample industry that responses, opinions and behaviors differ in respondents based on the device they use.
- Taking a survey in a language that is not your native tongue can be hard, especially if you are asked to provide detailed feedback about your opinions. Respondents could struggle to use the right word to describe their feelings, leading you to get data that is not entirely accurate. Be sure your questions are in the native language. The best way to do this is to get it translated by a native speaker – they know all the nuances of the language.
- This is probably the most important tip and a 2-pronged approach should be used. First, make sure you are working with a sample partner that not only understands the sample industry, but has a strong quality control process in place. (Add additional details) This can include using tools to screen out fraud, bots, identify bad respondents, etc. Second, work with your sample partner to establish a quality control check prior to launch to know what to consider a valid response and what may be considered a bad response. Having this established upfront can save a lot of time from screening data and having to potentially re-open studies at the end.
- Data Quality / SWIFT SWIFT drives all our data quality efforts. It is our sample management platform where we connect sample providers from our network to your survey Incorporates the industry best digital fingerprinting technology to help eliminate duplication and so we can be as transparent as possible about where your respondents are coming from. Also include advanced bot and fraud detection to help identify and eliminate fraudulent respondents and bots before they ever enter your survey. We also have Data scrubbing capabilities to help run your responses through while in field and after wards as an added layer of data quality Finally GEO-IP tracking is built into SWIFT so we can block people from areas that aren’t suppose to be accessing your survey.
- I want to go ahead and open it up to questions. Again as a reminder, if you have any questions, please enter them into the question and answer box.