As organizations look to more effectively serve their clients on a global scale, they are increasingly gathering insights from around the world. Whether it is Australia, India, China, or South America, insights from these areas, as well as others, are helping drive key decisions. Because these insights are becoming more valuable than ever, the quality of the data being gathered has become a focal point.
Check out the deck from our webinar, Top 5 Tips for Better Global Sample, to learn some key strategies to ensure you get the best sample for your global studies, making sure you are getting the best quality data!
The online sample industry, with its many providers and audience specialties, can be difficult to navigate – that is unless you have an expert you can turn to.
EMI is that expert. We regularly conduct research on the sample industry to understand the industry, identify any differences that may exist between sample providers, and to explore the advantages and disadvantages of each.
Check out our deck from our webinar, The Sample Landscape: The Guide Book to the Sample Industry, to learn about the findings of our research on the sample industry, and what it means for your current and future studies.
The Art of Data Consistency - Sample Blending For Your Tracker StudiesEMI Research Solutions
With long-term tracking studies, data consistency is critical. Without it, your data is useless. So how do you insulate your project from changes in results from your sample supplier?
Check out our slides from our webinar, The Art of Data Consistency: Sample Blending For Your Tracker Studies, and find out how to ensure the long-term viability of your tracker studies.
Game Changing Decisions: Using Wave Studies To Understand Changes To Your BrandEMI Research Solutions
When organizations face decisions that can vastly alter their operations or how they do business, these can be called “game-changing” decisions. As these decisions are made, organizations want to measure what impact these decisions have with brand perception in the marketplace.
How best can organization measure the impact of their decision?
Check out the deck from our webinar Game-Changing Decisions: Using Wave Studies To Understand Changes To Your Brand, to discover how.
Preventing and identifying poor data quality is one of the biggest challenges in marketing research. Over the past couple of years, one of the more talked about causes of poor data quality and fraud is bots – but there are many other factors that can impact survey quality.
We recommend taking a more holistic look at data quality and all the factors that can cause poor quality.
Check out our deck from our webinar, Beyond Bots: A Holistic look at Data Quality, to learn about all of the causes of poor data quality, beyond just malicious bots, and what you can do to mitigate them to ensure you get the best results possible.
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Since the initial boom of A/B testing’s popularity in the early 2000s, marketers have learned to apply actual science to marketing and took a lot of the guesswork out of how to get more conversions or purchases. However, after running your first A/B test, you will most likely find yourself presented with questions such as what is a conclusive result or what sample size is required?
10 challenges that market research companies faceEminenture
Market research companies face off various challenges. The most disrupting challenges are juggling with old and new market research methods, clients’ over and different expectation, surpassing deadline, puzzling in IT technologies, maintaining quality, comparison of small companies with bigger and communication problem.
The online sample industry, with its many providers and audience specialties, can be difficult to navigate – that is unless you have an expert you can turn to.
EMI is that expert. We regularly conduct research on the sample industry to understand the industry, identify any differences that may exist between sample providers, and to explore the advantages and disadvantages of each.
Check out our deck from our webinar, The Sample Landscape: The Guide Book to the Sample Industry, to learn about the findings of our research on the sample industry, and what it means for your current and future studies.
The Art of Data Consistency - Sample Blending For Your Tracker StudiesEMI Research Solutions
With long-term tracking studies, data consistency is critical. Without it, your data is useless. So how do you insulate your project from changes in results from your sample supplier?
Check out our slides from our webinar, The Art of Data Consistency: Sample Blending For Your Tracker Studies, and find out how to ensure the long-term viability of your tracker studies.
Game Changing Decisions: Using Wave Studies To Understand Changes To Your BrandEMI Research Solutions
When organizations face decisions that can vastly alter their operations or how they do business, these can be called “game-changing” decisions. As these decisions are made, organizations want to measure what impact these decisions have with brand perception in the marketplace.
How best can organization measure the impact of their decision?
Check out the deck from our webinar Game-Changing Decisions: Using Wave Studies To Understand Changes To Your Brand, to discover how.
Preventing and identifying poor data quality is one of the biggest challenges in marketing research. Over the past couple of years, one of the more talked about causes of poor data quality and fraud is bots – but there are many other factors that can impact survey quality.
We recommend taking a more holistic look at data quality and all the factors that can cause poor quality.
Check out our deck from our webinar, Beyond Bots: A Holistic look at Data Quality, to learn about all of the causes of poor data quality, beyond just malicious bots, and what you can do to mitigate them to ensure you get the best results possible.
A/B Testing: Common Pitfalls and How to Avoid ThemIgor Karpov
Since the initial boom of A/B testing’s popularity in the early 2000s, marketers have learned to apply actual science to marketing and took a lot of the guesswork out of how to get more conversions or purchases. However, after running your first A/B test, you will most likely find yourself presented with questions such as what is a conclusive result or what sample size is required?
10 challenges that market research companies faceEminenture
Market research companies face off various challenges. The most disrupting challenges are juggling with old and new market research methods, clients’ over and different expectation, surpassing deadline, puzzling in IT technologies, maintaining quality, comparison of small companies with bigger and communication problem.
Agile and looking to optimise your processes? Or tired of conflicting information within your project teams causing excessive development rework? Maybe you want to get a feel for the size of rework happening in your projects?
In this session, we will look at how to detect inefficiencies in the software development process and, as we journey deeper, how to remove inefficiency through the adoption of a single source of truth.
In our experience, a single source of truth is the goal of all companies, regardless of the company growth profile and at all levels of business, ranging from executive down to production level. We will elaborate on what a single source of truth is and how you can employ such a concept in your organisation with practical examples, based on commercially used best practices. No punches pulled!
User-Driven Development: The Art of Creating a Software Product - VelvetechVelvetech LLC
Creating a digital product that makes end users happy and drives engagement isn’t an easy task to take on. It can be difficult to anticipate user needs, challenges, and ever-changing expectations. However, this certainly doesn’t mean that the endeavor should be avoided altogether. After all, there is a way of tackling all of the above-mentioned uncertainty.
Having spent years delivering software products that align user requirements with business needs, we are happy to share the expertise Velvetech’s team has accumulated. Learn about the powers of the user-driven software development approach and uncover the best practices of A/B testing, surveying, and direct feedback collection so that you can create solutions that are embraced by end-users.
All this and more is available in our on-demand webinar: https://www.velvetech.com/events/user-driven-software-development/
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Digital disruption and flatter workplace organizations are changing employee expectations regarding corporate learning. Organizations must take advantage of the opportunities created by these changes and align existing organizational expertise to them in order to fulfill business objectives.
Based on current market research findings, a strategic brand development initiative addressed several brand issues, including brand awareness, brand perceptions, competitive strengths and weaknesses, brand positioning, key messaging and target media consumption habits.
Accessibility is More Than a Compliance CheckboxApplause
Everyone is a potential consumer – but, it is your job to provide them with experiences that can be equally accessed. Now more than ever, it is critical for organizations to meet accessibility standards. Not only to capture the one-quarter of U.S. population living with a disability, but to improve the overall quality and inclusivity of your digital experiences.
Mark Lapole, Lead Product Manager of Accessibility at eBay, discusses how the ecommerce retailer designed, tested and launched a comprehensive accessibility program with real users in real-world scenarios.
Acquisition of an enterprise EHS MIS solution should ideally involve two key elements:
1. A solid business case
2. A systematic process for selecting an EHS MIS platform
EHS MIS funding requests generally fail when business cases are either non-strategic, too flimsy or lack the ability to capture a platform’s ability to aid in cost avoidance versus cost reduction. In essence, decision-makers who hold the purse strings must be presented with “compelling reasons” for sign-off on a platform
purchase.
Once funding has been approved, a methodical selection process ensures your company chooses the right solution to meet the needs of your organization.
How to Utilize eLearning to Cultivate a Culture of Learning in the WorkplaceHuman Capital Media
Utilizing the right content and tools within your eLearning platform can encourage a culture of learning in the workplace and allow organizations to enhance their training and development initiatives. Gamified content, badges and certificates, and a best-of-breed content strategy can inspire social learning, collaboration, and – in some instances – friendly competition to keep the modern employee engaged and productive. Open-source learning platforms such as Moodle, the most widely used learning platform in the world, make it incredibly easy to train employees and integrate innovative eLearning tools that enhance the learning experience while providing learners with incentives to continuously develop their talents.
Join Moodle experts eThink Education as they discuss:
How to engage employees using badgification, gamification, and a best-of-breed content strategy
How open-source learning platforms, like Moodle, make it easy to integrate with innovative eLearning tools to enhance the learning experience
How to best maximize a learning platform to inspire a culture of learning in the workplace to more readily meet L&D goals
How to incorporate eCommerce capability to easily sell your courses online
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Agile and looking to optimise your processes? Or tired of conflicting information within your project teams causing excessive development rework? Maybe you want to get a feel for the size of rework happening in your projects?
In this session, we will look at how to detect inefficiencies in the software development process and, as we journey deeper, how to remove inefficiency through the adoption of a single source of truth.
In our experience, a single source of truth is the goal of all companies, regardless of the company growth profile and at all levels of business, ranging from executive down to production level. We will elaborate on what a single source of truth is and how you can employ such a concept in your organisation with practical examples, based on commercially used best practices. No punches pulled!
User-Driven Development: The Art of Creating a Software Product - VelvetechVelvetech LLC
Creating a digital product that makes end users happy and drives engagement isn’t an easy task to take on. It can be difficult to anticipate user needs, challenges, and ever-changing expectations. However, this certainly doesn’t mean that the endeavor should be avoided altogether. After all, there is a way of tackling all of the above-mentioned uncertainty.
Having spent years delivering software products that align user requirements with business needs, we are happy to share the expertise Velvetech’s team has accumulated. Learn about the powers of the user-driven software development approach and uncover the best practices of A/B testing, surveying, and direct feedback collection so that you can create solutions that are embraced by end-users.
All this and more is available in our on-demand webinar: https://www.velvetech.com/events/user-driven-software-development/
Embracing Disruption: How One Multinational is Changing its ApproachCornerstone OnDemand
Digital disruption and flatter workplace organizations are changing employee expectations regarding corporate learning. Organizations must take advantage of the opportunities created by these changes and align existing organizational expertise to them in order to fulfill business objectives.
Based on current market research findings, a strategic brand development initiative addressed several brand issues, including brand awareness, brand perceptions, competitive strengths and weaknesses, brand positioning, key messaging and target media consumption habits.
Accessibility is More Than a Compliance CheckboxApplause
Everyone is a potential consumer – but, it is your job to provide them with experiences that can be equally accessed. Now more than ever, it is critical for organizations to meet accessibility standards. Not only to capture the one-quarter of U.S. population living with a disability, but to improve the overall quality and inclusivity of your digital experiences.
Mark Lapole, Lead Product Manager of Accessibility at eBay, discusses how the ecommerce retailer designed, tested and launched a comprehensive accessibility program with real users in real-world scenarios.
Acquisition of an enterprise EHS MIS solution should ideally involve two key elements:
1. A solid business case
2. A systematic process for selecting an EHS MIS platform
EHS MIS funding requests generally fail when business cases are either non-strategic, too flimsy or lack the ability to capture a platform’s ability to aid in cost avoidance versus cost reduction. In essence, decision-makers who hold the purse strings must be presented with “compelling reasons” for sign-off on a platform
purchase.
Once funding has been approved, a methodical selection process ensures your company chooses the right solution to meet the needs of your organization.
How to Utilize eLearning to Cultivate a Culture of Learning in the WorkplaceHuman Capital Media
Utilizing the right content and tools within your eLearning platform can encourage a culture of learning in the workplace and allow organizations to enhance their training and development initiatives. Gamified content, badges and certificates, and a best-of-breed content strategy can inspire social learning, collaboration, and – in some instances – friendly competition to keep the modern employee engaged and productive. Open-source learning platforms such as Moodle, the most widely used learning platform in the world, make it incredibly easy to train employees and integrate innovative eLearning tools that enhance the learning experience while providing learners with incentives to continuously develop their talents.
Join Moodle experts eThink Education as they discuss:
How to engage employees using badgification, gamification, and a best-of-breed content strategy
How open-source learning platforms, like Moodle, make it easy to integrate with innovative eLearning tools to enhance the learning experience
How to best maximize a learning platform to inspire a culture of learning in the workplace to more readily meet L&D goals
How to incorporate eCommerce capability to easily sell your courses online
Similar to Top 5 Tips for Better Global Sample (20)
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
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- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
3. Rory Dineen
• Leads global sample sourcing for
a top 5 global market research
firm
• Sourced and fielded over 500
global projects
• Host of “Global Sampling with
Rory”
Assistant Director, Client Services
10. DO: DON’T
Know how to ask
about specific topics
Avoid taboo subjects
Ask open-ended
questions
Use native language
Don’t ask too many
open-ended questions
Exclude mobile
responses
Make you survey too
long
Ask leading questions
13. What Makes Us Different
Panel specialties: Consumer, B2B and Healthcare
Global network of 150+ panel sources
20 years of sample and survey expertise
24/7 program coverage
Thinking beyond the algorithm
14. Sample Blending – EMI Style
Technology
Partners / Selection Process
Processes / Design
Human Element
IntelliBlend®
17. W W W . E M I - R S . C O M / M A R K E T I N G @ E M I - R S . C O M
R O R Y D I N E E N: R O R Y D I N E E N @ E M I – R S . C O M
Editor's Notes
Good afternoon everyone and welcome to today’s webinar, Top 5 Tips for Better Global Sample . My name is Emma Nicolls and I will the moderator for today’s webinar. (Next Slide)
Just a few housekeeping items before we get started.
We Should be no more than an 35-45 minutes. we want to be mindful of everyone’s time
Everybody is currently muted. I am going to keep it that way for the webinar.
If you have any questions, please enter them into the Q&A box – we will try and answer all of them at the end of the webinar.
We are recording the webinar today, and a copy of the recording will be sent out to you in the next couple days.
Now, let me introduce you to today’s presenter, Rory Dineen. Rory is an assistant director of client services with EMI. She has led global sampling for a top 5 market research firm during her time here, and has sourced and fielded over 500 global projects.
You may also know her as the host of the web series, Global Sampling With Rory.
No with no further adieu, let me turn it over to Rory.
Difference between North America and Western Europe
Increase in uncovering insights in countries outside North America and Western Europe
Areas of growing interest for market researchers:
Australia
India
China
South America
Not every country has the high internet penetration as the United States, and this needs to be kept in mind when you are trying to determine feasibility
Example: Need help – low penetration among population
Penetration is not the only aspect you should keep in mind, how people access the internet is just as important
Many countries with relatively high internet penetration have skipped the internet access by computer stage and jumped right to mobile access. This needs to be kept in mind when you are setting quotas, or establishing guidelines around how respondents access your survey.
Other countries may have more censorship around the internet and you may see people access the internet more through VPN or other similar systems.
This really goes hand in hand with how people access your survey. By designing your survey to be accessed on any device (computer, tablet, smartphone) you won’t be excluding any potential respondents.
This can be important as well in terms of the opinions you collect from respondents. We have found in our research on the sample industry that responses, opinions and behaviors differ in respondents based on the device they use.
Taking a survey in a language that is not your native tongue can be hard, especially if you are asked to provide detailed feedback about your opinions. Respondents could struggle to use the right word to describe their feelings, leading you to get data that is not entirely accurate.
Be sure your questions are in the native language. The best way to do this is to get it translated by a native speaker – they know all the nuances of the language.
This is probably the most important tip and a 2-pronged approach should be used.
First, make sure you are working with a sample partner that not only understands the sample industry, but has a strong quality control process in place. (Add additional details)
This can include using tools to screen out fraud, bots, identify bad respondents, etc.
Second, work with your sample partner to establish a quality control check prior to launch to know what to consider a valid response and what may be considered a bad response. Having this established upfront can save a lot of time from screening data and having to potentially re-open studies at the end.
Data Quality / SWIFT
SWIFT drives all our data quality efforts. It is our sample management platform where we connect sample providers from our network to your survey
Incorporates the industry best digital fingerprinting technology to help eliminate duplication and so we can be as transparent as possible about where your respondents are coming from.
Also include advanced bot and fraud detection to help identify and eliminate fraudulent respondents and bots before they ever enter your survey.
We also have Data scrubbing capabilities to help run your responses through while in field and after wards as an added layer of data quality
Finally GEO-IP tracking is built into SWIFT so we can block people from areas that aren’t suppose to be accessing your survey.
I want to go ahead and open it up to questions. Again as a reminder, if you have any questions, please enter them into the question and answer box.