Brendan McCready has over 5 years of experience as a marketing expert. He currently serves as the Marketing Director for Legacy Capital Management-Premier Real Estate in Fort Worth, Texas where he oversees all marketing campaigns including web, print, and social media. Previously, he worked as an Assistant for the same company where he researched properties and assisted with mailings. McCready holds a Bachelor's degree in Communications from the University of Oklahoma.
1. Brendan McCready
4017 Hildring Dr. W. Fort Worth, TX 76109 | (817) 437-4858 | brendanmccready@gmail.com
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PROFESSIONAL PROFILE
• Marketing Expert with over 5+ years of experience, responsible continuous market growth throughout
• Adept at interdepartmental coordination and communication
PROFESSIONAL EXPERIENCE
Legacy Capital Management-Premier Real Estate, Fort Worth, Texas
Marketing Director, Jan. 2011 – present
• Oversee all marketing campaigns, web, mail, print, social media
• Manage a team of five international virtual assistants by maintaining consistent communication using Skype,
multiplying the companies marketing productivity at minimum cost
• Identify numerous clients a month thru ongoing Google AdWords marketing campaigns
• Conduct successful newspaper ad campaigns that resulted in the acquisition of millions of dollars of investment
properties
• Analyze market values of potential investment properties using multiple real estate software on thousands of
properties yearly
• Orchestrate focused mail outs after researching market values of properties street by street reducing the costs of
mailing campaigns by thousands of dollars yearly
• Automate drip email campaigns allowing the company to stay in regular contact with clients while saving
numerous hours for the marketing team weekly
• Maintain tenet information with an organized housing data base, allowing for timely management of all
investment properties
• Design and oversee the company’s primary and secondary websites
Legacy Capital Management-Premier Real Estate, Fort Worth, Texas
Assistant, Aug. 2009 - Jan. 2011
• Research properties history thru data bases at the county courthouse to allow the company to identify
investment opportunities before our competition
• Put together mass mail outs
• Pick up and put out real estate signs
EDUCATION
University of Oklahoma, Norman, OK
Bachelor of Arts in Communications
• Coursework-Business/Professional Communication, Organizational Communication, Persuasion, Statistics
ADDITIONAL SKILLS
• Proficient in- Microsoft Office, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Instagram, Zillow,
Twitter, Google AdWords and GoToMeeting