This document outlines an internet strategy for 2013, focusing on establishing an online presence through customer-driven websites, online marketplaces, SEO, social media, and mobile. It discusses how to get started, the importance of an integrated internet presence to drive more leads, sales, and visibility. Specific topics covered include optimizing websites for customers and prospects, expanding sales through online marketplaces, the constant evolution of SEO, how to effectively use social media, and designing for the mobile experience. Resources for maintaining an online strategy and budget considerations are also addressed.

1. Your 2013 Internet Strategy

2. Intro
• James Gechter
– Web Services Manager

3. How to get started?
• Overwhelmed
• Proactive
• Economy
• What’s Effective?
– Meet business goals

4. Agenda
• Your Internet Presence
• Customer-driven websites
• Online marketplaces
• SEO
• Social Media
• Mobile
• Resources

5. Your Internet Presence
• Everything
• Website
• Conversations
• References
• Where people meet you

6. What could your internet presence do?
• More leads and sales
• More satisfied customers
• More visibility/reach
• More automation
– Decrease input costs – less sales overhead
– Increase output

7. #1 Customer-driven websites
• vs. Prospects
– Customers know you
• Customer Portal
– Self-service
• Recommendations
• Reviews

8. #2 Online Marketplaces
• Anywhere you sell online
• Expand
• Increase sales
• Integration
• Online store/eCommerce

9. #3 SEO (Search Engine Optimization)
• Prospects
• Build reputation/awareness
• Constant change
– How they rank
– Beyond keywords
– Set it and forget it

10. #4 Social Media
• Overwhelming
• Relevant conversations
• Authority
• Awareness
• Pictures
• Video

11. #5 Mobile
• Connect anywhere
• Expectations
– vs. traditional visitors
• “Responsive design”
• No more clicks
• Apps

12. Your Internal Resources
• Maintenance (general)
– broken links, CSS validation
• Internet Marketing
• E-Commerce
– New sales process
• Support
– How to combine with current queue?

13. What’s best for your budget?
• Internet Marketing Tools
• Platform subscription
– e-commerce
– marketing
• PPC (online advertising)
• Hosting, domain, ssl

14. Kissinger Internet Strategy Resources
• Consulting
– Website review / Redesign planning
– Internet Project Management
– SEO/Social Media strategy
• Training
– Website / e-Commerce Launch Planning
– SEO/social media skills
– Writing for the Web

15. Summary
• Presence
– Customer-driven websites
– Online marketplaces
– SEO
– Social Media
– Mobile
• Plan for resources

16. Thank you!
Thank you for attending today!
Please contact me if you have questions:
James Gechter
(800) 562-5456 ext 214
James.Gechter@KissingerAssoc.com