Never ask for anything from a client without putting a WHY behind your ask. The simpler and more direct you are with your ask, the better off you’ll be.

1. A LWAY S P U T A W H Y B E H I N D Y O U R A S K
P R E S E N T E D B Y B R A N D O N S C H A E F E R

2. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• Never ask for anything from a client without putting
the WHY behind your ask.

3. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• For example… “I’d like you to stop over to our
showroom to see [insert your topic] because it will
improve the way you currently do [insert their job]
task.”

4. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• Setting appointments and selling what you have to
offer isn’t rocket science here… it’s just about adding
value to a current situation… it’s that simple.

5. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• The more you try and get tricky with your sales
approach, the more you’re only going to trick yourself
out and end up with nothing.

6. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• This is why your approach needs to be simple, direct,
and straight to the point.

7. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• Let me explain two different real life scenarios below,
and then you decide which person is going to have
the better results.

8. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• In the first example, a panhandler on the street holds a
broken Dunkin’ Donuts cup in his hand and has his
head facing down towards the ground. He doesn’t
have a sign, he doesn’t look anyone in the eye, and he
just expects people to drop money in his cup.

9. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• In the second example, a panhandler further down the
street on the same block, is standing up, has a
cardboard sign that says something like, “down on my
luck, trying to get money for food,” and is looking
people in the eye and actually communicating with
them.

10. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• At the end of the day, from reviewing the two short
examples above, which panhandler do you think will
have the better results?

11. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• It’s not hard to figure out, clearly the one that has the
sign and is putting the WHY behind his ask, is going to
have the better results.

12. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• The same ‘put the WHY behind it’ theory holds true
for sales reps, regardless of what you’re selling.

13. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• People want to know WHY it’s important that they buy
something, or WHY it’s important that they take action
on what you’re offering.

14. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• If you don’t put the WHY behind what you’re selling,
people are never going to know the importance of
WHY they need to do it. If you ask someone to sign
paperwork before a certain date, explain WHY…
maybe you have a promotion or rebate that expires by
that date… simply let them know.

15. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• Here’s another example of how the WHY works… a
Girl Scout knocks on your door and says, “will you buy
Girl Scout cookies from me,” and then sits there with a
sad face… what do you do?

16. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• Then… ten minutes later a different Girl Scout knocks
on your door and says, “will you buy Girl Scout cookies
from me because I’ve sold 50 boxes already and if I
sell another 10 more I get to order the book I’ve been
wanting to read for free.”

17. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• How many boxes of cookies do you think you’re going
to buy… you guessed it… probably the 10 boxes she
needs to get the book.

18. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• I’m sure you get the idea by now… it’s all about the
WHY in sales. Listen, if you don’t believe me or your
doubtful of what I’m saying, try putting the WHY
behind your ask for a few weeks and then report back
to me with your findings.

19. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• I’m sure you’ll be pleased with the results. Now that
you know this information, take it and actually put it
into action and do something with it. Without action,
nothing is going to change, I can assure you of that
100% without a doubt.

20. Presented by Brandon Schaefer
A LWAY S P U T A W H Y B E H I N D Y O U R A S K
• As always, my team, as well as myself, are here to help,
just open up a support ticket with us, or call
1-888-370-9917 anytime, and one of our team
members will get you setup in the right direction.

21. B R A N D O N S C H A E F E R
Thank You