1. E X P A N D I N G Y O U R B U S I N E S S :
Get Customers
to Spend More
2.
3. I help people harness what they know
to create to create a life they will love to create
4. Getting to know your customer’s overall story
The 100 People Project
Creating offers so you always have customers
Always knowing your “what’s next”
W H A T Y O U ’ L L L E A R N :
5. Your business is about
meeting your target market at
different points in their story.
fig. 1
6. T I M E L I N E O F M Y B U S I N E S S
Awkward
Yo!
OH CRAP, W HE RE DO I START?
Drop Love
Bombs
G UESS I NE ED A N EWSLETTER
Hot Brand
Action
WHO AM I? WHAT DO I WAN T?
start
7. Client
Mind Reading
WH AT DO MY PEOPLE WANT?
Idea
To Income
HOW DO I MAKE M ONEY?
Your
First Time
HOW DO I P UT TOGETHER A
CLASS THI NGY?
T I M E L I N E O F M Y B U S I N E S S
8. Shazam
TIM E TO TAKE OVER THE WORLD
success
Piece O’
Cake
HOW DO I MAKE IT N OT SUCK ?
T I M E L I N E O F M Y B U S I N E S S
9. • You become the person who GETS it
• Customers don’t have to constantly search and
shop to have problems solved
• Once they enter your timeline (or funnel) and you
solve their problems, you create customer loyalty
• You are helping to keep your customer organized
and focused
• There will always be something to buy
W H Y C R E A T I N G A T I M E L I N E W O R K S :
11. Identify key problems your target
market will have and create offers/
services that they will love.
fig. 2
12. S T E P 1
• Where are they at?
• What are they feeling?
T H I N K A B O U T Y O U R C U S T O M E R B E F O R E Y O U H E L P T H E M O U T :
13. S T E P 1
List all the problems they will have on the
way to getting their ultimate goal.
T H I N K A B O U T Y O U R C U S T O M E R B E F O R E Y O U H E L P T H E M O U T :
14. B A T M A N ’ S B U S I N E S S
• How to safely change from costumes to street clothes
• How to be a good boyfriend/girlfriend and still save the world
• Time management between the day job and night job
16. • Who is it for?
• What are they actually paying you to help solve?
• How are you going to help them get that?
S T E P 3
W H O / W H A T / H O W M E T H O D
17. Problem: Street Clothes to Work Clothes
Who: Aspiring superheroes with 3 years experience
What: Confidence + security of knowing they can do
that without revealing their identity
How: 2 hour webinar workshop with bonus worksheets
S T E P 3
W H O / W H A T / H O W M E T H O D
18. B A T M A N I N C
Costume Changing 101: $49
Save the World At Home: $279
Superhero Mastery Program: $2000
