Presenter Brandon Gilmore discusses optimizing YouTube videos
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Brandon Gilmore is a Client Success Manager at gShift, a company that helps brands get discovered on social media and mobile platforms. In his presentation, he discusses how YouTube works and provides tips for optimizing YouTube channels and videos. This includes recommendations for channel branding, video titles, tags, descriptions, playlists and using annotations. He shows how brands can see how their videos rank in YouTube searches and how gShift's interface allows monitoring key YouTube metrics like views, subscribers and comment activity. The presentation aims to help brands promote themselves effectively on YouTube.
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Presenter Brandon Gilmore discusses optimizing YouTube videos
- 2. About the Presenter Name: Brandon Gilmore Role: Client Success Manager Email: brandon.gilmore@gshiftlabs.com Twitter: @gilmorebrandon Interesting Fact: I Just got married on Sunday!
- 3. About gShift We make it simple for brands to be massively discovered in a social and mobile world. Processing billions of data points for over 10,000+ brands across 22 countries. Interesting Fact: We were just added to the Econtent Trendsetting Products of 2014
- 4. Agenda • What is YouTube and why it matters? • Channels – How to make yours stand out? • Video Optimization – What you should have on every video • YouTube and gShift – Report on the results of your Videos • Questions and Answers
- 5. What is YouTube?Just in case you didn’t know.
- 6. YouTube • Founded in 2005 • 100 Hours of Video are uploaded to YouTube every minute. • Over 6 Billion hours of Videos are watched each month on YouTube • Most watched video is Gagnam Style by Psy with almost 2 billion views. • 80% of YouTube Traffic from outside the US • Owned by Google • 2nd Largest Search Engine online. Stats from: http://www.youtube.com/yt/press/statistics.html
- 8. ChannelsHow to go from Local to Global
- 9. Channels • Hub for all your content on YouTube • Links to your Social Media Accounts • Links to your Website and Content • Playlists • Trailer to introduce your Channel • Cover art to brand your channel
- 10. Channel Branding
- 11. Channel Trailer
- 12. Playlists
- 13. About Us
- 14. Video Optimization Get your Videos found in Search.
- 15. How to Optimize your Videos• Tags • Description • Videos Titles • Video Filename • Annotations • Recommend other videos • Link to your website • Subscribe to your channel
- 16. Tags • Competitive research can show you your competitor's tags • Order your tags with most important keyword first • There is a limit and you will be prompted when you reach it. Based on characters
- 17. Video Elements
- 18. Advanced Optimization • Verify your account • Annotations • External Links • Link to other videos with embedded videos at the end of the video • Subscribe to Channel Bubble • Feature a Single Video on all your videos • Encourage participation with comments, social sharing, subscribing, etc… • Fan Finder Program
- 19. Advanced Options
- 20. Video Search ResultsSee where your Videos Rank
- 21. YouTube Search Ranking Factors • Hundreds of factors go into Rankings but some of the biggest ones are: • Titles (On Video and filename • Keyword Relevance (Description, Keywords, Annotations, Transcript, External Links) • Number of Views (Audience Retention, Length of Video) • Engagement (Comments, Favourites, Playlists, Thumbs Up to Down Ratio, Etc…) • Social Sharing • Channel Strength (Number of views, subscribers, age of channel, new videos, etc…) • External Links (Strength of sites, embeds
- 22. gShift Interface • Under Social there is a Section for YouTube. • Here you can find information about: • Number of Subscribers • Comments • # of Videos Rankings • # of Views
- 23. Video Search Results • Add YouTube as a Search Engine • Add/Follow Keywords and assign them to YouTube • Go to Keyword Positions and Choose YouTube as Search Engine • You will now see if your videos are ranking for a particular Keyword
- 24. Promotion
- 25. YouTube Guide • Free Download Guide • Available on our website at: • http://www.gshiftlabs.com /resources/youtube-seo- how-to-guide/ • Also in the resources section in our software.
- 26. Questions and Answers Ask any questions you may have now and will do my best to answer them. If I am not able to answer them I will get back to you after the presentation by email.
Editor's Notes
- ----- Meeting Notes (2014-05-21 13:48) -----
- Founded in 2005 by Chad Hurley, Steve Chen and Jawad Karim 100 Hours of Video are uploaded to YouTube every minute. Over 6 Billion hours of Videos are watched each month on YouTube - That’s almost an hour for every person on Earth Owned by Google. Bought in 2006 for 1.65 billion Most watched video is XXXXXXXX Started Music Award show in 2013. Owned by Google 2nd Largest Search Engine online.
- Brand your Channel to match your website or marketing campaigns PewDiePie is most subscribed channel on YouTube with over 28 million subscribers. Comedic Commentary on Video Games
- Jimmy Kimmel does the Channel Trailer perfectly. This is shown as soon as a non-subscriber visits your channel page. A short 15-30 second video promoting your channel. Make one today to capture your audience
- Utilize Playlists on your channel to organize your content. For Example Law Firms by practice area, Car dealerships by manufacturer, or type of videos instructional versus informative etc…
- About us tab is a great place to talk about what your YouTube channel is about and put in some great content to be found via search. Also you can add links back to your site and various pages on your site as well. This section also features your social links
- Tags – Find your competitors tags by viewing source on their video page and looking at meta keywords.
- Right Click View Source on Competitor’s Video – Command/Ctrl F to search Keyword and then you will see all the Tags.
- Title – Start off with your Main Keywords Descriptions- Ensure your keywords are in the opening paragraph – Length less than 100 words for first paragraph then expand after that to full description Tags - First keyword should be most important and then follow by order of importance, These are important for search. Sharing – Socialize your video and ask your audience to engage with it.
- Verify Your Account under Video Settings/ Channel Settings/ Features After Verified go to a video and add an annotation, you will see a banner for enabling external annotation links, click it and verify your website through GWMT Top Image is under Video Manager then Channel Setting then InVideo Programming – Add a Watermark, Feature a Video or Playlist, Add a Branding Intro Examples of Annotations shown in the image from REELSEO – video thumbnails, engaging question, logo links to their website and subscribe button
- http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website
- Screenshot of rankings, the dashboard
- If you need assistance with setting this up please contact your client success manager and they will be happy to help you.