SlideShare a Scribd company logo
1 of 31
Download to read offline
a month
of ideas#February 2016
#BRANDUNIONPARIS
…
2
A CHIC SPORTS
Björn Borg is one of the most famous tennismen of the
80s. He created, years ago, a sportswear brand. His
last collection called "Sport Couture" is for the season
spring-summer. Its new clothing line is very different
from others with its retro-chic-minimalist style.
With this capsule collection, comes a high price
strategy and a high-end sport positioning. This
creative campaign transforms the brand into a
eccentric and definitively trendy one. Smart !
Björn Borg – Sport Couture
http://bit.ly/29BF5jX
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
3
LOVE BY HOLOGRAMS
In Japan, students are subject to a strong pressure
when it comes to preparing their exams. Kit Kat
decided to help them through this difficult period.
Thanks to JWT, the brand organized a funny
operation: families have the possibility to send to
students a "Kit Mail Hologram". This hologram
contains a Kit Kat but also a transparent pyramid and
a QR code. By scanning it with their smartphone and
placing the pyramid upside down on the
smartphone screen, students can then view a
hologram of the J-Pop group DISH .
A very original idea that strengthen the brand
positioning around the break time and creates a
strong link between the brand and its customers. To
remember!
Kit Kat – Kit Mail hologram
http://bit.ly/20qR8Si
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
4
ALL SHAPES AND SIZES
Mattel, decided to make a big change: reinvent
Barbie, its iconic doll. Now, there will be all sorts of
dolls: small and tall ones or thin and curvy ones.
These dolls will represent more realistic
morphologies.
This change is very strategic. In deed, this marketing
operation is a way to widen its products range for at
the end boost the sales.
Barbie – The Evolution of Barbie
http://bit.ly/1SYpXey
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
5
SEE BIGGER
For the SuperBowl, Microsoft communicated to the
general public about Hololens. It is the first mobile
holographic computer which allows to display on
augmented reality integrated contents to various
media. Thanks to a swinging music, the brand shows
to people what could look like a finale of the
championship of American football if it was
equipped with this revolutionary helmet.
Thanks to this operation, Microsoft creates a real
interactive experience. It also allows brand to
distinguish itself from its competitors in an
innovative way.
Microsoft – Imagine the future for NFL fans
http://bit.ly/1W8Q3PX
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
6
BOW TIE, OBLIGATORILY
The King of Beers is totally changing of visual
identity: logo, font, packaging. This whole change of
design is very specific because, for the first time, the
same pack will be sold on all the markets where the
beer is implemented. However, the brand keeps its
main assets: the red colour and the bow tie.
 
Budweiser makes a very consistent change which
allows the brand to capitalize on its legacy but
reflects also a more modern image. That evolution is
strategic too because it surfs on a strong trend: the
resurgence of craft beers.
Budweiser – New visual identity
http://bit.ly/1T1cN3s
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
7
RUN FORREST RUN!
In US, the start-up Smartbe, created a true premium
connected stroller. This stroller has lots of
functionalities: warm the bottle of your baby, sing a
lullaby, watch him/her thanks to a board camera and
you can even go on jogging while offering a walk to
your baby.
This advanced form of stroller can become the
favourite accessory of parents. The only limit is its
price because for the "bottom range" stroller you will
have to pay a large sum of money: 300$ if its
funding on Indiegogo is successful.
Smartbe – Connected stroller
http://bit.ly/1SNENlQ
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
8
LIKE A BABY
As we all know today, the trendy colours of 2016 are
Pantones: « Rose Quartz » and« Serenity ».According
to the executive manager of the brand, the two
colours balance themselves to reflect peace and
order.
 
The designer Zkay Yong, created several models of
Air Force Nike with its two pantones. To use
Pantones is more and more trendy nowadays, even
in sectors we can not imagine…
Nike – New Nike Air Force
http://bit.ly/1Qvng2l
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
9
"TOUCH" MY BODY!
Deadpool was a movie launched for Valentines' day.
Ryan Reynolds, the main character of the movie,
made the promotion of it in videos broadcasted on
Youtube. He took the occasion to heightens
awareness around testicular cancer. With an humour
very "deadpoolien" the actor, asked us to check
ourselves in order to detect any anomalies.
The marketing strategy developed by Fox is very
smart because it uses the notoriety of Ryan Reynolds
to reach its target audience: males between 15 and
35, which are in deed more affected by this type of
cancer. How to kill two birds with one stone?
Deadpool – Touch Yourself tonight
http://bit.ly/1SMidNJ
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
10
MIRROR, TELL ME WHO IS THE MOST
BEAUTIFUL?
In US, Max Braun is one of the engineers of Google
teams. He created "Smart Mirror" a connected
mirror. It displays several information as the time like
the date or the weather.
 
This mirror is, for now, only at a prototype stage. It
will integrate new features as calendar and emails.
This invention says a lot on the Internet of Things
future…
Smart Mirror
http://bit.ly/1mnCUCg
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
11
A RAICE AGAINST THE CLOCK
Lexus, in Canada, proposed an interesting operation:
a gastronomic restaurant at the top of the ski trails.
The main idea was to order a meal before the
ascension in car and to grape it after a veritable
obstacle course.
 
This whole campaign has clearly a demonstrative
goal around the adherence of the brand's tires on a
winter ground. It is a smart way too to amuse
consumers.
Lexus – Lexus AWS Thru
http://bit.ly/1X8p2Lm
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
12
SHOP & DATE
To be single among so many others can be really
hard. It is especially true in Stockholm, where 69% of
the population is single. The mall Mood Stockholm
find a idea to make both its promotion and solve this
problem of celibacy. The mall recruited 4 singles and
took picture of them in order to display them on
billboards on the subway.
 
This campaign was very effective. First, for the mall
with an increase of 15% in sales, then for the singles
too because their profiles were visible much longer
than on the app.
Mood Stockholm – Mood Höstkampanj 2015 Case
http://bit.ly/1W8QqKy
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
13
KNOCK KNOCK KNOCK
In New-York, Oreo made a very original promotion of
its new flavours of cookies. The brand installed a
garage in the street. Passer-by were invited to open
the gate. They activated a switch and received a new
tested-flavour and a small surprise.
This whole operation is completely reinventing the
way to make sampling outside a store. It is smart too
because it increases store traffic around new
products which will be launched only in a few weeks.
Oreo – Oreo Wonder Vault
http://bit.ly/20GicNB
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
14
REALITY: ONLY A CONCEPT?
Prada made a look book very original fort its new
spring/summer collection. "Real fantasies", is an on-
going series for the label, which interprets its
collection through artistic film. This video is totally
paradoxical: both surreal, conceptual and anchored
in the reality.
This look book is an "intriguing and surprising
proposition for both customers and whole fashion
world,” Ms Szubrycht said. Globally, we can see that
digital revolutionized the way fashion brands
communicate through their look books.
Prada – Prada Real fantasies Spring/Summer 2016
http://bit.ly/29v9XOy
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
15
IN HIS SHOES…
Air Jordan, for the Chicago Bulls' hero, opened a
flagship in Hong-Kong. It is the first shop of the
brand on the Asian continent. It is surely the most
impressive one. In deed, we can discover, on store,
the chronology of Jordan's sneakers through an
exhibition and also all the key moments of Michael
Jordan's career.
This brand wins more and more freedom with
respect to Nike and reaches a target more specific
than its umbrella brand. In deed, the brand positions
itself as a major actor of basketball culture.
Air Jordan – New flagship
http://bit.ly/29CUfoj
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
16
A FOOL'S GAME?
In Spain, Bodega Ramón Ramos, a brand of wine,
made very original packaging. The brand made 9
bottles of wine and played with the colours codes
and the numbers of pool game. It was a simple idea
but very easy to set up.
It is a strategic idea because it perfectly matches
with the target audience. In deed, this exclusive
range is only commercialized in bars and casinos.
Montetoro – Montetoro Billiards Edition
http://bit.ly/1Rj7KJi
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
17
LOOK AT THE BIG PICTURE
Gravity is very cool with the band Ok Go. They made
the promotion of their new song in a very eccentric
way. In deed, they challenged the laws of gravity by
singing in a plane in a clip during 3mn20. For that,
they practiced in the Russian Space Centre of
Roscomos.
Here, these artists prove their abilities to challenge
creative limits on what can be done during the
length of a song.
Ok Go – Upside down & Inside out
http://bit.ly/1Tj8f6d
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
18
SING & TWEEEEEET
Bose made a special operation for SuperBowl. The
brand invited Twitter users to send a message with
the hashtags #LetsHearIt or #LetsHearItPanthers.
Then singers took these tweets to create very short
songs in order to increase the pressure before the
match.
Bose made its promotion very smartly by creating
suspense. This operation also allows the brand to
build commitment from its audience. A further
evidence of the success of real time advertising?
Bose – Bose Fan Tracks
http://bit.ly/29zah0Y
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
19
LOVE IN PIECES
For Valentine's day, Ikea created, with Buzzman, a
contest to win a lovkit. This box contains a recipe,
ingredients and all the utensils needed to cook a
special dessert for your partner. The boxes have
even little nicknames as  "Jtaïme", or "Möncoeur ".
A relevant idea to make both its promotion and to
pursue its diversification strategy. Fun!
IKEA – Lovkit
http://bit.ly/1QKwTuc
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
20
THE "POPPING" OF SUCCESS
Nina Ricci, one of the most beautiful success in
perfumery, celebrated its 10th anniversary. For the
occasion, the brand created a digital pop party. In
addition to this film, cybernauts were invited to post
a profile picture with the famous confetti. The
luckiest of them will win exceptional gifts.
This whole operation is very relevant in the view of
the objectives of visibility and commitment set. A
birthday celebrated with great ceremony in colours
and joy.
Nina Ricci – Digital pop party
http://bit.ly/29z9MEh
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
21
TO EAT: THE END OF HUNGER
In Australia, the Hunger Project, with the help of
McCann, chooses to use the love of Australians for
good food. This campaign, invites all the food lovers
to book a table in the best restaurants of the country
via eBay. It lasts until the end of March.
 
There are two main advantages of this campaign.
The first one, is that by participating in the auction,
the Internet users have the guarantee to have a table
within the week. The second one, is that all the
profits made with this operation will be donated to
the Hunger Project with the objective to stop world
hunger by 2030.
Hunger project – A table to end hunger
http://bit.ly/2a290iX
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
22
THE WRONG SIDE OF LIFE
Orange, with Marcel, made a whole campaign based
on the Murphy law. It gives several spots where the
brand proves during comical situations that it is the
element that saves the hero from bad issues.
With this operation Orange demonstrates, with
humour, the efficiency if its service. The use of
Murphy law brings a scientific aspect that is really
the cherry on the cake!
Orange – The Murphy law-The 4G in ski stations
http://bit.ly/1SLBcJv
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
23
MUSIC IS WHERE YOU COME FROM
Coors Light, a brand of beers, created playlists of
music according to the New York neighbourhoods.
Hence you can hear Union Square or Chelsea music.
The system is simple: find a LinkNYC kiosk with the
brand Coors Light. Then use Shazam to listen the
music and you will be able to broadcast the mix of
this neighbourhood.
This whole operation is very beneficial for both
consumers who can listen funny music and the
brand because its expands its notoriety enormously.
Music, always a good recipe to commit consumers!
Coors light – Musical sidewalk experience
http://bit.ly/29yLFXx
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
24
20,000 LEAGUES UNDER THE SEA
You want an extraordinary cultural trip? That is what
the Atlantico Museum is offering you with its
exhibition under the sea in the Canary in Spain. The
British artist will exhibit his 300 sculptures this
summer. His work is only composed of marine
equipment with a neutral PH. In deed, he wants to
create a artificial reef in order to preserve marine
biodiversity.
This exhibition is the first of its kind. It is a very
interesting operation because the artist's work is
both green and very actual. Art, an efficient way to
convey a message?
Jason de Caires Taylor – Atlantico Museum
http://bit.ly/1QpfOUL
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
25
HAPPY NEW YEAR!
For Chinese New Year, Paris Airport, created a 100%
digital experience. In deed, they invented, « Paris is
our gift » an app specifically dedicated for Chinese
tourists. The main objective of this app is simple: the
more you visit, the more you will unlock gifts and
discount codes in the duty free airport.
Paris Airport made a very smart operation because
normally airports are only transit areas. Thanks to
this new app, the duty free is now a real shopping
place. It will increase too the tourism in Paris. It's a
win-win action!
Paris airport – Paris is our gift
http://bit.ly/29zaotB
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
26
SPRING IS COMING…
With the arrival of good weather, thanks to Burger
King, in New-Zealand, your garden will be the new
place to be. In deed, the brand created a whole kit to
make burgers with a barbecue.
 
It is an other initiative from the famous fast-food
brand that strengthens its positioning around
conviviality, fun and humour.
Burger King – Backyard
http://bit.ly/1LagWct
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
27
SPORT IS ART
Adidas made a new campaign « Here to create ».
This campaign, honours influential and sportswomen
as the DJ Hannah Bronfman, or the tennis star
Caroline Wozniacki. The brand highlights the
creativity of athletes that push their boundaries by
making innovative sport exercises.
Adidas, with this new image campaign is stepping
on Nike's toes. In deed, major sports equipment are
multiplying advertising targeting women because
they represent a big growth driver.
Adidas – Here to create
http://bit.ly/29rltzj
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
28
A CULINARY TRAVEL
Mulaté, a brand of chocolate, has a new series of
packaging. The designer Gediminas Siaulys of
PetPunk Lab created five very beautiful visual. Each
one, represents an animal in a luxuriant and exotic
environment.
These packaging received the 2015 London price of
Chocolate Academy for the most beautiful chocolate
bars 'packaging.
Mulaté – New packaging
http://bit.ly/1HojNko
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
29
TAKE IT OR LEAVE IT
The famous store chain Macy's, created a new form
of fitting room in California. In deed, the person,
without leaving the room, can ask to receive directly
a product or a new size into its cabin. At the end of
its fittings, the customer has only to deposit the
products that it won't take.
 
New technologies will revolutionize the future of
retail. In deed, what Macy's invented could lead to a
total transformation of points of sales into
showrooms with additional services like a
hairdresser. Smart!
Macy's – Whoosh Fitting rooms
http://bit.ly/1To0SvJ
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
30
MR WOLF!
The New York Presbyterian Hospital conducted an
advertising campaign with the help of the illustrator
Noma Bar. The spot evokes cancer and treatments to
fight this disease as immunotherapy. This treatment
is precisely the speciality of the hospital.
This very graphic and original spot is a simply way to
convey complex concepts. It also helps to show the
expertise of the hospital. Design in service of health?
Noma Bar – New York Presbyterian unmasking a killer
http://bit.ly/29y2mQ4
BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
THANK YOU
#SEEYOUNEXTMONTH
#BRANDUNIONPARIS

More Related Content

What's hot

BU Paris - A MONTH OF IDEAS - October 2015
BU Paris - A MONTH OF IDEAS - October 2015BU Paris - A MONTH OF IDEAS - October 2015
BU Paris - A MONTH OF IDEAS - October 2015BRAND UNION PARIS
 
Brand Union Paris - A Month Of Ideas - Summer 2017
Brand Union Paris - A Month Of Ideas - Summer 2017Brand Union Paris - A Month Of Ideas - Summer 2017
Brand Union Paris - A Month Of Ideas - Summer 2017BRAND UNION PARIS
 
Cultural fuel trend report march 2013 web
Cultural fuel trend report march 2013 webCultural fuel trend report march 2013 web
Cultural fuel trend report march 2013 webLeo Burnett Frankfurt
 
June 2012 Cultural Fuel Trend Report
June 2012 Cultural Fuel Trend ReportJune 2012 Cultural Fuel Trend Report
June 2012 Cultural Fuel Trend ReportLeo Burnett Frankfurt
 
Cultural fuel. april may-web version
Cultural fuel. april may-web versionCultural fuel. april may-web version
Cultural fuel. april may-web versionLeo Burnett Frankfurt
 
February 2013 cultural fuel trend report small size
February 2013 cultural fuel trend report small sizeFebruary 2013 cultural fuel trend report small size
February 2013 cultural fuel trend report small sizeLeo Burnett Frankfurt
 
10 French startups disrupting the way you experience fashion online
10 French startups disrupting the way you experience fashion online 10 French startups disrupting the way you experience fashion online
10 French startups disrupting the way you experience fashion online Liam Boogar-Azoulay
 
December 2012 cultural fuel trend report
December 2012 cultural fuel trend reportDecember 2012 cultural fuel trend report
December 2012 cultural fuel trend reportLeo Burnett Frankfurt
 
BU Paris - A MONTH OF IDEAS - Juillet 2015
BU Paris - A MONTH OF IDEAS - Juillet 2015BU Paris - A MONTH OF IDEAS - Juillet 2015
BU Paris - A MONTH OF IDEAS - Juillet 2015BRAND UNION PARIS
 
BU Paris - A MONTH OF IDEAS - December 2015
BU Paris - A MONTH OF IDEAS - December 2015BU Paris - A MONTH OF IDEAS - December 2015
BU Paris - A MONTH OF IDEAS - December 2015BRAND UNION PARIS
 
Advertising Stunts And Ideas Q1|2010|Vol I
Advertising Stunts And Ideas Q1|2010|Vol I Advertising Stunts And Ideas Q1|2010|Vol I
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
 
Final article
Final articleFinal article
Final article952501
 
Trendwatch December 2019
Trendwatch December 2019Trendwatch December 2019
Trendwatch December 201919-03
 
July 2012 Cultural Fuel Trend Report
July 2012 Cultural Fuel Trend ReportJuly 2012 Cultural Fuel Trend Report
July 2012 Cultural Fuel Trend ReportLeo Burnett Frankfurt
 
November 2012 Cultural Fuel Trend Report
November 2012 Cultural Fuel Trend ReportNovember 2012 Cultural Fuel Trend Report
November 2012 Cultural Fuel Trend ReportLeo Burnett Frankfurt
 
March 2012 Cultural Fuel Trend Report
March 2012 Cultural Fuel Trend ReportMarch 2012 Cultural Fuel Trend Report
March 2012 Cultural Fuel Trend ReportLeo Burnett Frankfurt
 

What's hot (19)

BU Paris - A MONTH OF IDEAS - October 2015
BU Paris - A MONTH OF IDEAS - October 2015BU Paris - A MONTH OF IDEAS - October 2015
BU Paris - A MONTH OF IDEAS - October 2015
 
Brand Union Paris - A Month Of Ideas - Summer 2017
Brand Union Paris - A Month Of Ideas - Summer 2017Brand Union Paris - A Month Of Ideas - Summer 2017
Brand Union Paris - A Month Of Ideas - Summer 2017
 
Cultural fuel trend report march 2013 web
Cultural fuel trend report march 2013 webCultural fuel trend report march 2013 web
Cultural fuel trend report march 2013 web
 
June 2012 Cultural Fuel Trend Report
June 2012 Cultural Fuel Trend ReportJune 2012 Cultural Fuel Trend Report
June 2012 Cultural Fuel Trend Report
 
Cultural fuel. april may-web version
Cultural fuel. april may-web versionCultural fuel. april may-web version
Cultural fuel. april may-web version
 
February 2013 cultural fuel trend report small size
February 2013 cultural fuel trend report small sizeFebruary 2013 cultural fuel trend report small size
February 2013 cultural fuel trend report small size
 
10 French startups disrupting the way you experience fashion online
10 French startups disrupting the way you experience fashion online 10 French startups disrupting the way you experience fashion online
10 French startups disrupting the way you experience fashion online
 
December 2012 cultural fuel trend report
December 2012 cultural fuel trend reportDecember 2012 cultural fuel trend report
December 2012 cultural fuel trend report
 
BU Paris - A MONTH OF IDEAS - Juillet 2015
BU Paris - A MONTH OF IDEAS - Juillet 2015BU Paris - A MONTH OF IDEAS - Juillet 2015
BU Paris - A MONTH OF IDEAS - Juillet 2015
 
BU Paris - A MONTH OF IDEAS - December 2015
BU Paris - A MONTH OF IDEAS - December 2015BU Paris - A MONTH OF IDEAS - December 2015
BU Paris - A MONTH OF IDEAS - December 2015
 
Advertising Stunts And Ideas Q1|2010|Vol I
Advertising Stunts And Ideas Q1|2010|Vol I Advertising Stunts And Ideas Q1|2010|Vol I
Advertising Stunts And Ideas Q1|2010|Vol I
 
August 2018 Trend Report
August 2018 Trend ReportAugust 2018 Trend Report
August 2018 Trend Report
 
Final article
Final articleFinal article
Final article
 
Trendwatch December 2019
Trendwatch December 2019Trendwatch December 2019
Trendwatch December 2019
 
July 2012 Cultural Fuel Trend Report
July 2012 Cultural Fuel Trend ReportJuly 2012 Cultural Fuel Trend Report
July 2012 Cultural Fuel Trend Report
 
Ypf powerpoint-101021071232-phpapp02
Ypf powerpoint-101021071232-phpapp02Ypf powerpoint-101021071232-phpapp02
Ypf powerpoint-101021071232-phpapp02
 
Marketing research asos_sample
Marketing research asos_sampleMarketing research asos_sample
Marketing research asos_sample
 
November 2012 Cultural Fuel Trend Report
November 2012 Cultural Fuel Trend ReportNovember 2012 Cultural Fuel Trend Report
November 2012 Cultural Fuel Trend Report
 
March 2012 Cultural Fuel Trend Report
March 2012 Cultural Fuel Trend ReportMarch 2012 Cultural Fuel Trend Report
March 2012 Cultural Fuel Trend Report
 

Similar to BU Paris - A MONTH OF IDEAS - February 2016

Trendwatch september 2017
Trendwatch september 2017Trendwatch september 2017
Trendwatch september 2017Reine Willing
 
Studio Output - Sport Trend Report
Studio Output - Sport Trend ReportStudio Output - Sport Trend Report
Studio Output - Sport Trend ReportSamuelBAllen
 
Trendwatch May 2019
Trendwatch May 2019Trendwatch May 2019
Trendwatch May 201919-03
 
December 2017 Trend Report
December 2017 Trend ReportDecember 2017 Trend Report
December 2017 Trend ReportAltavia Dekatlon
 
BU Paris - A MONTH OF IDEAS - Juin 2015
BU Paris - A MONTH OF IDEAS - Juin 2015BU Paris - A MONTH OF IDEAS - Juin 2015
BU Paris - A MONTH OF IDEAS - Juin 2015BRAND UNION PARIS
 
Inspiration-Snapshot April
Inspiration-Snapshot AprilInspiration-Snapshot April
Inspiration-Snapshot AprilLHBS
 
Apsotw bashful h&m launch
Apsotw bashful h&m launchApsotw bashful h&m launch
Apsotw bashful h&m launchAPSOTW
 
Koru wearable trends 2016
Koru wearable trends 2016Koru wearable trends 2016
Koru wearable trends 2016KoruLab
 
Kids Footwear Trend Report 2016
Kids Footwear Trend Report 2016Kids Footwear Trend Report 2016
Kids Footwear Trend Report 2016Gabriela Marengo
 
April 2012 Cultural Fuel Trend Report
April 2012 Cultural Fuel Trend ReportApril 2012 Cultural Fuel Trend Report
April 2012 Cultural Fuel Trend ReportLeo Burnett Frankfurt
 
Trendwatch October 2019 by 19-03 Agency
Trendwatch October 2019 by 19-03 AgencyTrendwatch October 2019 by 19-03 Agency
Trendwatch October 2019 by 19-03 Agency19-03
 
Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016dentsu
 
Infectious // June // July // 2011
Infectious // June // July // 2011Infectious // June // July // 2011
Infectious // June // July // 2011mindshareinfectious
 
Inspiration-Snapshot May 2015
Inspiration-Snapshot May 2015Inspiration-Snapshot May 2015
Inspiration-Snapshot May 2015LHBS
 

Similar to BU Paris - A MONTH OF IDEAS - February 2016 (20)

Trendwatch september 2017
Trendwatch september 2017Trendwatch september 2017
Trendwatch september 2017
 
Studio Output - Sport Trend Report
Studio Output - Sport Trend ReportStudio Output - Sport Trend Report
Studio Output - Sport Trend Report
 
Trendwatch May 2019
Trendwatch May 2019Trendwatch May 2019
Trendwatch May 2019
 
December 2017 Trend Report
December 2017 Trend ReportDecember 2017 Trend Report
December 2017 Trend Report
 
My Irn-Bru Pro Forma
My Irn-Bru Pro FormaMy Irn-Bru Pro Forma
My Irn-Bru Pro Forma
 
BU Paris - A MONTH OF IDEAS - Juin 2015
BU Paris - A MONTH OF IDEAS - Juin 2015BU Paris - A MONTH OF IDEAS - Juin 2015
BU Paris - A MONTH OF IDEAS - Juin 2015
 
Inspiration-Snapshot April
Inspiration-Snapshot AprilInspiration-Snapshot April
Inspiration-Snapshot April
 
Apsotw bashful h&m launch
Apsotw bashful h&m launchApsotw bashful h&m launch
Apsotw bashful h&m launch
 
Koru wearable trends 2016
Koru wearable trends 2016Koru wearable trends 2016
Koru wearable trends 2016
 
Kids Footwear Trend Report 2016
Kids Footwear Trend Report 2016Kids Footwear Trend Report 2016
Kids Footwear Trend Report 2016
 
Ignition five 09.05.11
Ignition five 09.05.11Ignition five 09.05.11
Ignition five 09.05.11
 
April 2012 Cultural Fuel Trend Report
April 2012 Cultural Fuel Trend ReportApril 2012 Cultural Fuel Trend Report
April 2012 Cultural Fuel Trend Report
 
Ignition five 17.01.11
Ignition five 17.01.11Ignition five 17.01.11
Ignition five 17.01.11
 
Trendwatch October 2019 by 19-03 Agency
Trendwatch October 2019 by 19-03 AgencyTrendwatch October 2019 by 19-03 Agency
Trendwatch October 2019 by 19-03 Agency
 
Ignition 5 19.09.11
Ignition 5 19.09.11Ignition 5 19.09.11
Ignition 5 19.09.11
 
March 2018 Trend Report
March 2018 Trend ReportMarch 2018 Trend Report
March 2018 Trend Report
 
Ignition five 16.01.12
Ignition five 16.01.12Ignition five 16.01.12
Ignition five 16.01.12
 
Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016
 
Infectious // June // July // 2011
Infectious // June // July // 2011Infectious // June // July // 2011
Infectious // June // July // 2011
 
Inspiration-Snapshot May 2015
Inspiration-Snapshot May 2015Inspiration-Snapshot May 2015
Inspiration-Snapshot May 2015
 

More from BRAND UNION PARIS

BU Paris - A MONTH OF IDEAS - Mai 2015
BU Paris - A MONTH OF IDEAS - Mai 2015BU Paris - A MONTH OF IDEAS - Mai 2015
BU Paris - A MONTH OF IDEAS - Mai 2015BRAND UNION PARIS
 
BU Paris - A MONTH OF IDEAS - Avril 2015
BU Paris - A MONTH OF IDEAS - Avril 2015BU Paris - A MONTH OF IDEAS - Avril 2015
BU Paris - A MONTH OF IDEAS - Avril 2015BRAND UNION PARIS
 
BU Paris - A MONTH OF IDEAS - Mars 2015
BU Paris - A MONTH OF IDEAS - Mars 2015BU Paris - A MONTH OF IDEAS - Mars 2015
BU Paris - A MONTH OF IDEAS - Mars 2015BRAND UNION PARIS
 
BU Paris - A MONTH OF IDEAS - Février 2015
BU Paris - A MONTH OF IDEAS - Février 2015BU Paris - A MONTH OF IDEAS - Février 2015
BU Paris - A MONTH OF IDEAS - Février 2015BRAND UNION PARIS
 
BU Paris - A MONTH OF IDEAS - Janvier 2015
BU Paris - A MONTH OF IDEAS - Janvier 2015BU Paris - A MONTH OF IDEAS - Janvier 2015
BU Paris - A MONTH OF IDEAS - Janvier 2015BRAND UNION PARIS
 
BU Paris - A MONTH OF IDEAS - Décembre 2014
BU Paris - A MONTH OF IDEAS - Décembre 2014BU Paris - A MONTH OF IDEAS - Décembre 2014
BU Paris - A MONTH OF IDEAS - Décembre 2014BRAND UNION PARIS
 
BU Paris - A MONTH OF IDEAS - Novembre 2014
BU Paris - A MONTH OF IDEAS - Novembre 2014BU Paris - A MONTH OF IDEAS - Novembre 2014
BU Paris - A MONTH OF IDEAS - Novembre 2014BRAND UNION PARIS
 
BU Paris - A MONTH OF IDEAS - Octobre 2014
 BU Paris - A MONTH OF IDEAS - Octobre 2014 BU Paris - A MONTH OF IDEAS - Octobre 2014
BU Paris - A MONTH OF IDEAS - Octobre 2014BRAND UNION PARIS
 
BU Paris - A MONTH OF IDEAS - Septembre 2014
BU Paris - A MONTH OF IDEAS - Septembre 2014BU Paris - A MONTH OF IDEAS - Septembre 2014
BU Paris - A MONTH OF IDEAS - Septembre 2014BRAND UNION PARIS
 

More from BRAND UNION PARIS (9)

BU Paris - A MONTH OF IDEAS - Mai 2015
BU Paris - A MONTH OF IDEAS - Mai 2015BU Paris - A MONTH OF IDEAS - Mai 2015
BU Paris - A MONTH OF IDEAS - Mai 2015
 
BU Paris - A MONTH OF IDEAS - Avril 2015
BU Paris - A MONTH OF IDEAS - Avril 2015BU Paris - A MONTH OF IDEAS - Avril 2015
BU Paris - A MONTH OF IDEAS - Avril 2015
 
BU Paris - A MONTH OF IDEAS - Mars 2015
BU Paris - A MONTH OF IDEAS - Mars 2015BU Paris - A MONTH OF IDEAS - Mars 2015
BU Paris - A MONTH OF IDEAS - Mars 2015
 
BU Paris - A MONTH OF IDEAS - Février 2015
BU Paris - A MONTH OF IDEAS - Février 2015BU Paris - A MONTH OF IDEAS - Février 2015
BU Paris - A MONTH OF IDEAS - Février 2015
 
BU Paris - A MONTH OF IDEAS - Janvier 2015
BU Paris - A MONTH OF IDEAS - Janvier 2015BU Paris - A MONTH OF IDEAS - Janvier 2015
BU Paris - A MONTH OF IDEAS - Janvier 2015
 
BU Paris - A MONTH OF IDEAS - Décembre 2014
BU Paris - A MONTH OF IDEAS - Décembre 2014BU Paris - A MONTH OF IDEAS - Décembre 2014
BU Paris - A MONTH OF IDEAS - Décembre 2014
 
BU Paris - A MONTH OF IDEAS - Novembre 2014
BU Paris - A MONTH OF IDEAS - Novembre 2014BU Paris - A MONTH OF IDEAS - Novembre 2014
BU Paris - A MONTH OF IDEAS - Novembre 2014
 
BU Paris - A MONTH OF IDEAS - Octobre 2014
 BU Paris - A MONTH OF IDEAS - Octobre 2014 BU Paris - A MONTH OF IDEAS - Octobre 2014
BU Paris - A MONTH OF IDEAS - Octobre 2014
 
BU Paris - A MONTH OF IDEAS - Septembre 2014
BU Paris - A MONTH OF IDEAS - Septembre 2014BU Paris - A MONTH OF IDEAS - Septembre 2014
BU Paris - A MONTH OF IDEAS - Septembre 2014
 

Recently uploaded

Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentationssuser8fae18
 
一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理cyebo
 
Design Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM SpecialistDesign Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM SpecialistYudistira
 
一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理cyebo
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisPeclers Paris
 
Bit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolioBit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfoliodhrumibshah13
 
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfSpring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfJon Freach
 
Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Remy Rey De Barros
 
The Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxThe Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxDoraemon495609
 
Redefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and LocalisationRedefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and LocalisationJIT KUMAR GUPTA
 
Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..GB Logo Design
 
Week of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_HeadersWeek of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_Headersekinlvnt
 
BIT Khushi gandhi project.pdf graphic design
BIT Khushi gandhi project.pdf graphic designBIT Khushi gandhi project.pdf graphic design
BIT Khushi gandhi project.pdf graphic designKhushiGandhi15
 
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...JIT KUMAR GUPTA
 
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Mustafa
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationJaime Brown
 
spColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfspColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfChan Thorn
 
Heidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidiLivengood
 
Eric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein
 
Presentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentationPresentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentationajroy0196
 

Recently uploaded (20)

Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentation
 
一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理一比一原版谢菲尔德大学毕业证成绩单如何办理
一比一原版谢菲尔德大学毕业证成绩单如何办理
 
Design Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM SpecialistDesign Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM Specialist
 
一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers Paris
 
Bit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolioBit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolio
 
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfSpring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
 
Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3
 
The Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxThe Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptx
 
Redefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and LocalisationRedefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and Localisation
 
Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..
 
Week of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_HeadersWeek of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_Headers
 
BIT Khushi gandhi project.pdf graphic design
BIT Khushi gandhi project.pdf graphic designBIT Khushi gandhi project.pdf graphic design
BIT Khushi gandhi project.pdf graphic design
 
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
 
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
 
spColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfspColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdf
 
Heidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD Portfolio
 
Eric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-IN
 
Presentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentationPresentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentation
 

BU Paris - A MONTH OF IDEAS - February 2016

  • 1. a month of ideas#February 2016 #BRANDUNIONPARIS …
  • 2. 2 A CHIC SPORTS Björn Borg is one of the most famous tennismen of the 80s. He created, years ago, a sportswear brand. His last collection called "Sport Couture" is for the season spring-summer. Its new clothing line is very different from others with its retro-chic-minimalist style. With this capsule collection, comes a high price strategy and a high-end sport positioning. This creative campaign transforms the brand into a eccentric and definitively trendy one. Smart ! Björn Borg – Sport Couture http://bit.ly/29BF5jX BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 3. 3 LOVE BY HOLOGRAMS In Japan, students are subject to a strong pressure when it comes to preparing their exams. Kit Kat decided to help them through this difficult period. Thanks to JWT, the brand organized a funny operation: families have the possibility to send to students a "Kit Mail Hologram". This hologram contains a Kit Kat but also a transparent pyramid and a QR code. By scanning it with their smartphone and placing the pyramid upside down on the smartphone screen, students can then view a hologram of the J-Pop group DISH . A very original idea that strengthen the brand positioning around the break time and creates a strong link between the brand and its customers. To remember! Kit Kat – Kit Mail hologram http://bit.ly/20qR8Si BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 4. 4 ALL SHAPES AND SIZES Mattel, decided to make a big change: reinvent Barbie, its iconic doll. Now, there will be all sorts of dolls: small and tall ones or thin and curvy ones. These dolls will represent more realistic morphologies. This change is very strategic. In deed, this marketing operation is a way to widen its products range for at the end boost the sales. Barbie – The Evolution of Barbie http://bit.ly/1SYpXey BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 5. 5 SEE BIGGER For the SuperBowl, Microsoft communicated to the general public about Hololens. It is the first mobile holographic computer which allows to display on augmented reality integrated contents to various media. Thanks to a swinging music, the brand shows to people what could look like a finale of the championship of American football if it was equipped with this revolutionary helmet. Thanks to this operation, Microsoft creates a real interactive experience. It also allows brand to distinguish itself from its competitors in an innovative way. Microsoft – Imagine the future for NFL fans http://bit.ly/1W8Q3PX BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 6. 6 BOW TIE, OBLIGATORILY The King of Beers is totally changing of visual identity: logo, font, packaging. This whole change of design is very specific because, for the first time, the same pack will be sold on all the markets where the beer is implemented. However, the brand keeps its main assets: the red colour and the bow tie.   Budweiser makes a very consistent change which allows the brand to capitalize on its legacy but reflects also a more modern image. That evolution is strategic too because it surfs on a strong trend: the resurgence of craft beers. Budweiser – New visual identity http://bit.ly/1T1cN3s BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 7. 7 RUN FORREST RUN! In US, the start-up Smartbe, created a true premium connected stroller. This stroller has lots of functionalities: warm the bottle of your baby, sing a lullaby, watch him/her thanks to a board camera and you can even go on jogging while offering a walk to your baby. This advanced form of stroller can become the favourite accessory of parents. The only limit is its price because for the "bottom range" stroller you will have to pay a large sum of money: 300$ if its funding on Indiegogo is successful. Smartbe – Connected stroller http://bit.ly/1SNENlQ BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 8. 8 LIKE A BABY As we all know today, the trendy colours of 2016 are Pantones: « Rose Quartz » and« Serenity ».According to the executive manager of the brand, the two colours balance themselves to reflect peace and order.   The designer Zkay Yong, created several models of Air Force Nike with its two pantones. To use Pantones is more and more trendy nowadays, even in sectors we can not imagine… Nike – New Nike Air Force http://bit.ly/1Qvng2l BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 9. 9 "TOUCH" MY BODY! Deadpool was a movie launched for Valentines' day. Ryan Reynolds, the main character of the movie, made the promotion of it in videos broadcasted on Youtube. He took the occasion to heightens awareness around testicular cancer. With an humour very "deadpoolien" the actor, asked us to check ourselves in order to detect any anomalies. The marketing strategy developed by Fox is very smart because it uses the notoriety of Ryan Reynolds to reach its target audience: males between 15 and 35, which are in deed more affected by this type of cancer. How to kill two birds with one stone? Deadpool – Touch Yourself tonight http://bit.ly/1SMidNJ BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 10. 10 MIRROR, TELL ME WHO IS THE MOST BEAUTIFUL? In US, Max Braun is one of the engineers of Google teams. He created "Smart Mirror" a connected mirror. It displays several information as the time like the date or the weather.   This mirror is, for now, only at a prototype stage. It will integrate new features as calendar and emails. This invention says a lot on the Internet of Things future… Smart Mirror http://bit.ly/1mnCUCg BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 11. 11 A RAICE AGAINST THE CLOCK Lexus, in Canada, proposed an interesting operation: a gastronomic restaurant at the top of the ski trails. The main idea was to order a meal before the ascension in car and to grape it after a veritable obstacle course.   This whole campaign has clearly a demonstrative goal around the adherence of the brand's tires on a winter ground. It is a smart way too to amuse consumers. Lexus – Lexus AWS Thru http://bit.ly/1X8p2Lm BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 12. 12 SHOP & DATE To be single among so many others can be really hard. It is especially true in Stockholm, where 69% of the population is single. The mall Mood Stockholm find a idea to make both its promotion and solve this problem of celibacy. The mall recruited 4 singles and took picture of them in order to display them on billboards on the subway.   This campaign was very effective. First, for the mall with an increase of 15% in sales, then for the singles too because their profiles were visible much longer than on the app. Mood Stockholm – Mood Höstkampanj 2015 Case http://bit.ly/1W8QqKy BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 13. 13 KNOCK KNOCK KNOCK In New-York, Oreo made a very original promotion of its new flavours of cookies. The brand installed a garage in the street. Passer-by were invited to open the gate. They activated a switch and received a new tested-flavour and a small surprise. This whole operation is completely reinventing the way to make sampling outside a store. It is smart too because it increases store traffic around new products which will be launched only in a few weeks. Oreo – Oreo Wonder Vault http://bit.ly/20GicNB BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 14. 14 REALITY: ONLY A CONCEPT? Prada made a look book very original fort its new spring/summer collection. "Real fantasies", is an on- going series for the label, which interprets its collection through artistic film. This video is totally paradoxical: both surreal, conceptual and anchored in the reality. This look book is an "intriguing and surprising proposition for both customers and whole fashion world,” Ms Szubrycht said. Globally, we can see that digital revolutionized the way fashion brands communicate through their look books. Prada – Prada Real fantasies Spring/Summer 2016 http://bit.ly/29v9XOy BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 15. 15 IN HIS SHOES… Air Jordan, for the Chicago Bulls' hero, opened a flagship in Hong-Kong. It is the first shop of the brand on the Asian continent. It is surely the most impressive one. In deed, we can discover, on store, the chronology of Jordan's sneakers through an exhibition and also all the key moments of Michael Jordan's career. This brand wins more and more freedom with respect to Nike and reaches a target more specific than its umbrella brand. In deed, the brand positions itself as a major actor of basketball culture. Air Jordan – New flagship http://bit.ly/29CUfoj BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 16. 16 A FOOL'S GAME? In Spain, Bodega Ramón Ramos, a brand of wine, made very original packaging. The brand made 9 bottles of wine and played with the colours codes and the numbers of pool game. It was a simple idea but very easy to set up. It is a strategic idea because it perfectly matches with the target audience. In deed, this exclusive range is only commercialized in bars and casinos. Montetoro – Montetoro Billiards Edition http://bit.ly/1Rj7KJi BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 17. 17 LOOK AT THE BIG PICTURE Gravity is very cool with the band Ok Go. They made the promotion of their new song in a very eccentric way. In deed, they challenged the laws of gravity by singing in a plane in a clip during 3mn20. For that, they practiced in the Russian Space Centre of Roscomos. Here, these artists prove their abilities to challenge creative limits on what can be done during the length of a song. Ok Go – Upside down & Inside out http://bit.ly/1Tj8f6d BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 18. 18 SING & TWEEEEEET Bose made a special operation for SuperBowl. The brand invited Twitter users to send a message with the hashtags #LetsHearIt or #LetsHearItPanthers. Then singers took these tweets to create very short songs in order to increase the pressure before the match. Bose made its promotion very smartly by creating suspense. This operation also allows the brand to build commitment from its audience. A further evidence of the success of real time advertising? Bose – Bose Fan Tracks http://bit.ly/29zah0Y BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 19. 19 LOVE IN PIECES For Valentine's day, Ikea created, with Buzzman, a contest to win a lovkit. This box contains a recipe, ingredients and all the utensils needed to cook a special dessert for your partner. The boxes have even little nicknames as  "Jtaïme", or "Möncoeur ". A relevant idea to make both its promotion and to pursue its diversification strategy. Fun! IKEA – Lovkit http://bit.ly/1QKwTuc BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 20. 20 THE "POPPING" OF SUCCESS Nina Ricci, one of the most beautiful success in perfumery, celebrated its 10th anniversary. For the occasion, the brand created a digital pop party. In addition to this film, cybernauts were invited to post a profile picture with the famous confetti. The luckiest of them will win exceptional gifts. This whole operation is very relevant in the view of the objectives of visibility and commitment set. A birthday celebrated with great ceremony in colours and joy. Nina Ricci – Digital pop party http://bit.ly/29z9MEh BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 21. 21 TO EAT: THE END OF HUNGER In Australia, the Hunger Project, with the help of McCann, chooses to use the love of Australians for good food. This campaign, invites all the food lovers to book a table in the best restaurants of the country via eBay. It lasts until the end of March.   There are two main advantages of this campaign. The first one, is that by participating in the auction, the Internet users have the guarantee to have a table within the week. The second one, is that all the profits made with this operation will be donated to the Hunger Project with the objective to stop world hunger by 2030. Hunger project – A table to end hunger http://bit.ly/2a290iX BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 22. 22 THE WRONG SIDE OF LIFE Orange, with Marcel, made a whole campaign based on the Murphy law. It gives several spots where the brand proves during comical situations that it is the element that saves the hero from bad issues. With this operation Orange demonstrates, with humour, the efficiency if its service. The use of Murphy law brings a scientific aspect that is really the cherry on the cake! Orange – The Murphy law-The 4G in ski stations http://bit.ly/1SLBcJv BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 23. 23 MUSIC IS WHERE YOU COME FROM Coors Light, a brand of beers, created playlists of music according to the New York neighbourhoods. Hence you can hear Union Square or Chelsea music. The system is simple: find a LinkNYC kiosk with the brand Coors Light. Then use Shazam to listen the music and you will be able to broadcast the mix of this neighbourhood. This whole operation is very beneficial for both consumers who can listen funny music and the brand because its expands its notoriety enormously. Music, always a good recipe to commit consumers! Coors light – Musical sidewalk experience http://bit.ly/29yLFXx BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 24. 24 20,000 LEAGUES UNDER THE SEA You want an extraordinary cultural trip? That is what the Atlantico Museum is offering you with its exhibition under the sea in the Canary in Spain. The British artist will exhibit his 300 sculptures this summer. His work is only composed of marine equipment with a neutral PH. In deed, he wants to create a artificial reef in order to preserve marine biodiversity. This exhibition is the first of its kind. It is a very interesting operation because the artist's work is both green and very actual. Art, an efficient way to convey a message? Jason de Caires Taylor – Atlantico Museum http://bit.ly/1QpfOUL BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 25. 25 HAPPY NEW YEAR! For Chinese New Year, Paris Airport, created a 100% digital experience. In deed, they invented, « Paris is our gift » an app specifically dedicated for Chinese tourists. The main objective of this app is simple: the more you visit, the more you will unlock gifts and discount codes in the duty free airport. Paris Airport made a very smart operation because normally airports are only transit areas. Thanks to this new app, the duty free is now a real shopping place. It will increase too the tourism in Paris. It's a win-win action! Paris airport – Paris is our gift http://bit.ly/29zaotB BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 26. 26 SPRING IS COMING… With the arrival of good weather, thanks to Burger King, in New-Zealand, your garden will be the new place to be. In deed, the brand created a whole kit to make burgers with a barbecue.   It is an other initiative from the famous fast-food brand that strengthens its positioning around conviviality, fun and humour. Burger King – Backyard http://bit.ly/1LagWct BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 27. 27 SPORT IS ART Adidas made a new campaign « Here to create ». This campaign, honours influential and sportswomen as the DJ Hannah Bronfman, or the tennis star Caroline Wozniacki. The brand highlights the creativity of athletes that push their boundaries by making innovative sport exercises. Adidas, with this new image campaign is stepping on Nike's toes. In deed, major sports equipment are multiplying advertising targeting women because they represent a big growth driver. Adidas – Here to create http://bit.ly/29rltzj BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 28. 28 A CULINARY TRAVEL Mulaté, a brand of chocolate, has a new series of packaging. The designer Gediminas Siaulys of PetPunk Lab created five very beautiful visual. Each one, represents an animal in a luxuriant and exotic environment. These packaging received the 2015 London price of Chocolate Academy for the most beautiful chocolate bars 'packaging. Mulaté – New packaging http://bit.ly/1HojNko BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 29. 29 TAKE IT OR LEAVE IT The famous store chain Macy's, created a new form of fitting room in California. In deed, the person, without leaving the room, can ask to receive directly a product or a new size into its cabin. At the end of its fittings, the customer has only to deposit the products that it won't take.   New technologies will revolutionize the future of retail. In deed, what Macy's invented could lead to a total transformation of points of sales into showrooms with additional services like a hairdresser. Smart! Macy's – Whoosh Fitting rooms http://bit.ly/1To0SvJ BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016
  • 30. 30 MR WOLF! The New York Presbyterian Hospital conducted an advertising campaign with the help of the illustrator Noma Bar. The spot evokes cancer and treatments to fight this disease as immunotherapy. This treatment is precisely the speciality of the hospital. This very graphic and original spot is a simply way to convey complex concepts. It also helps to show the expertise of the hospital. Design in service of health? Noma Bar – New York Presbyterian unmasking a killer http://bit.ly/29y2mQ4 BRAND UNION PARIS – A MONTH OF IDEAS – FEBRUARY 2016