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APPLE PENCIL
HUNG MAN (15223167)
CHAN YAN YI CRYSTAL(15215059)
KWONG YUK YING(15221970)
2 DECEMBER 2015
PRESENTATION SCHEDULE
Mind Map of our
presentation idea
Introduction
• objective
• product details
Survey Details
• Link and Background
• Survey Result
• Finding
Conclusion
https://www.mindmeister.com/584820029/a-project-on-apple-pencil
MINDMAP
INTRODUCTION
HTTPS://WWW.YOUTUBE.COM/WATCH?V=
BHLOK3SLUQO
• Announced on 9 September 2015 at apple’s special
product event
• Stylus pen used to assist professional drawing
• Used in conjunction with the iPad pro
• Detect: 1. Position
2. Force
3. Tilt
OBJECTIVES
1. To introduce the apple pencil, a novel innovation by apple which aids professional drawing
2. To increase schoolmates’ understanding of stylus pens and the mechanism behind
3. To reveal people’s responses to and understanding of the product by presenting the analysis of the data
collected from online survey
4. To arouse schoolmates’ awareness and interest in new innovations
PRODUCT DETAILS
• For using iPad pro
• Giving it twice the data points than it normally collects with your finger
• Can detect orientation, pressure, tilt
• Single pixel sensitivity pinpoint tiny spaces
• With a male lightning connetor for initial automatic bluetooth setup and recharge
DETAILS OF THE SURVEY
Survey format : Online questionnaires (Google form)
Number of questions : 10
Question format : Yes/No questions, checkbox and grid
Target interviewers : Teenagers
Number of interviewers : 50
Number of valid questionnaires : 50
- More than half(56%) of the respondents have never heard of the Apple Pencil before.
- A lack of popularity
44%
56%
1. Have you ever heard of the apple pencil before?
yes
no
SURVEY RESULTS
- More than half(66%) of the respondents know what apple pencil correctly use with.
- They may update the information of Apple newly presented products constantly.
16
33
11
10
8
10
0
5
10
15
20
25
30
35
iPad Air iPad Pro iPhone iPod Touch iMac Non-Apple
products
numberofinterviewers
products
2. Do you know what products are apple pencils designed for?
- More than half (84%) of respondents chose the right function, which is drawing an IOS
apps.
- Apple promotes the product information clearly and successfully.
42
8 7
10
15
5
8
0
5
10
15
20
25
30
35
40
45
drawing on iOS
apps
recording voice take pictures or
videos
send messages controlling the
interface of the
computer
playing music using Siri
numberofinterviewers
functions
3. What functions can Apple Pencils perform?
• Before watching the attached video, less than
half of respondents would like to own an apple
pencil.
• After watching the attached video, over half of
respondents would like to own an apple
pencil.
The promotion video of Apple raises respondents' interest on owning the Apple
pencil.
- Most respondents agree to or are neutral to the apple pencil enhancing different
aspects of their lives
- In particular, a lot of respondents agree that the apple pencil can enhance their painting
enjoyment and usage of touch-monitor devices
6
19
7
6
5
15
22
16
27
19
18
7
23
14
21
10
1
4
3
5
1 1
0 0 0
0
5
10
15
20
25
30
communication with
relatives and friends (or
interpersonal relationships)
painting enjoyment gaming experience usage of touch-monitor
devices
relaxation and rest
numberofinterviewer
7.In what degree do you think the apple pencil can enhance the following aspects of your life?
very agree
agree
fine
disagree
very
disagree
- Most respondents (57%) expect the Apple pencil will offer entertainment use.
- The present functions of Apple pencil are inadequate to satisfy users’ desire.
0
5
10
15
20
25
30
35
take pictures or videos using Siri play games as a storage
numberofinterviewer
Types of functions
7.What would you expect the Apple pencil can do in the future?
CONCLUSION
According to survey result:
• Overall, Apple pencil is popular among the respondents
 Not commonly known by respondents
 Agreed to be useful
 The function is correctly known by respondents
• The reduction of price of apple pencil can increase its popularity
Expected future:
• To attract more potential apple pencil users by adding following functions:
 Play games
 Storage
 Take pictures or videos
THANK YOU!!

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Group04

  • 1. APPLE PENCIL HUNG MAN (15223167) CHAN YAN YI CRYSTAL(15215059) KWONG YUK YING(15221970) 2 DECEMBER 2015
  • 2. PRESENTATION SCHEDULE Mind Map of our presentation idea Introduction • objective • product details Survey Details • Link and Background • Survey Result • Finding Conclusion
  • 4. INTRODUCTION HTTPS://WWW.YOUTUBE.COM/WATCH?V= BHLOK3SLUQO • Announced on 9 September 2015 at apple’s special product event • Stylus pen used to assist professional drawing • Used in conjunction with the iPad pro • Detect: 1. Position 2. Force 3. Tilt
  • 5. OBJECTIVES 1. To introduce the apple pencil, a novel innovation by apple which aids professional drawing 2. To increase schoolmates’ understanding of stylus pens and the mechanism behind 3. To reveal people’s responses to and understanding of the product by presenting the analysis of the data collected from online survey 4. To arouse schoolmates’ awareness and interest in new innovations
  • 6. PRODUCT DETAILS • For using iPad pro • Giving it twice the data points than it normally collects with your finger • Can detect orientation, pressure, tilt • Single pixel sensitivity pinpoint tiny spaces • With a male lightning connetor for initial automatic bluetooth setup and recharge
  • 7. DETAILS OF THE SURVEY Survey format : Online questionnaires (Google form) Number of questions : 10 Question format : Yes/No questions, checkbox and grid Target interviewers : Teenagers Number of interviewers : 50 Number of valid questionnaires : 50
  • 8. - More than half(56%) of the respondents have never heard of the Apple Pencil before. - A lack of popularity 44% 56% 1. Have you ever heard of the apple pencil before? yes no SURVEY RESULTS
  • 9. - More than half(66%) of the respondents know what apple pencil correctly use with. - They may update the information of Apple newly presented products constantly. 16 33 11 10 8 10 0 5 10 15 20 25 30 35 iPad Air iPad Pro iPhone iPod Touch iMac Non-Apple products numberofinterviewers products 2. Do you know what products are apple pencils designed for?
  • 10. - More than half (84%) of respondents chose the right function, which is drawing an IOS apps. - Apple promotes the product information clearly and successfully. 42 8 7 10 15 5 8 0 5 10 15 20 25 30 35 40 45 drawing on iOS apps recording voice take pictures or videos send messages controlling the interface of the computer playing music using Siri numberofinterviewers functions 3. What functions can Apple Pencils perform?
  • 11. • Before watching the attached video, less than half of respondents would like to own an apple pencil. • After watching the attached video, over half of respondents would like to own an apple pencil. The promotion video of Apple raises respondents' interest on owning the Apple pencil.
  • 12. - Most respondents agree to or are neutral to the apple pencil enhancing different aspects of their lives - In particular, a lot of respondents agree that the apple pencil can enhance their painting enjoyment and usage of touch-monitor devices 6 19 7 6 5 15 22 16 27 19 18 7 23 14 21 10 1 4 3 5 1 1 0 0 0 0 5 10 15 20 25 30 communication with relatives and friends (or interpersonal relationships) painting enjoyment gaming experience usage of touch-monitor devices relaxation and rest numberofinterviewer 7.In what degree do you think the apple pencil can enhance the following aspects of your life? very agree agree fine disagree very disagree
  • 13. - Most respondents (57%) expect the Apple pencil will offer entertainment use. - The present functions of Apple pencil are inadequate to satisfy users’ desire. 0 5 10 15 20 25 30 35 take pictures or videos using Siri play games as a storage numberofinterviewer Types of functions 7.What would you expect the Apple pencil can do in the future?
  • 14. CONCLUSION According to survey result: • Overall, Apple pencil is popular among the respondents  Not commonly known by respondents  Agreed to be useful  The function is correctly known by respondents • The reduction of price of apple pencil can increase its popularity Expected future: • To attract more potential apple pencil users by adding following functions:  Play games  Storage  Take pictures or videos