Minlin Huang's Digital Presentation topic: Apple Pencil

1. Minlin Huang’s Digital Presentation topic:
Apple Pencil
(Frank,2015)

2. Marketing and Branding
The advertisement video of Apple pencil (from 0:25 to 1:45）
Source: https://youtu.be/iicnVez5U7M?t=22
Apple Pencil is entirely revolution
and familiar to use.

3. Source: http://www.hngn.com/articles/153038/20151123/ipad-pro-news-
apple-pencil-smart-keyboard-short-supply-scalpers.htm
The logo of Apple pencil is simple but
recognized, which presente the top
brand in the electronic market.
Marketing and Branding

4. Apple pencil technology information
Source: http://www.apple.com/uk/shop/product/MK0C2/apple-pencil-for-ipad-pro
Overview:
Apple pencil is sensitive to
pressure and tilt so you can
easily vary line weight, create
subtle shading, and produce
a wide range of artistic
effects — just like with a
conventional pencil, but with
pixel-perfect precision.
(Appel, 2016)
Technological Affordances

5. Highly responsive, Draw without lag Draw lines of any weight, Control by pressure
Adding shading with a tilt of hand Source: http://www.apple.com/apple-pencil/
Technological Affordances

6. Architects draw draft meticulously by
using Apple Pencil
http://www.apple.com/apple-pencil/
Photographers edit picture by using Apple Pencil
Source: youtu.be/LYIZmnWsblI?t=66 (From:1:05-1:32)
User Experiences

7. User Experiences
Businessman use apple pencil to design chart
from revenues of the year.
http://www.apple.com/apple-pencil/
Young college student can draw the picture using Apple
pencil and share the picture to their families and friends.
http://www.cnbeta.com/articles/447675.htm

8. Themes and Arguments
http://news.mydrivers.com/1/446/446466.htm
The Apple Pencil is a luxury item. It is not
only helping customers draw perfectly, but
also changes the way we communicate.
Although some customers think Apple
pencil is useless and less innovation, which
is only designed for the professional
drawers. Large numbers of users also find
it effective to use Apple pencil for work.

9. • Apple, (2016). iPad Pro - Apple Pencil - Apple. [online] Available at: http://www.apple.com/uk/apple-pencil/
[Accessed 4 Jan. 2016].
• Cnbeta.com, (2015). 乔纳森谈 Apple Pencil： 触控笔背后的故事_Apple 苹果_cnBeta.COM. [online] Available at:
http://www.cnbeta.com/articles/447675.htm [Accessed 4 Jan. 2016].
• Frank Doorhof, (2015). Review Apple Pencil and video with Astropad. [online] Available at:
http://www.frankdoorhof.com/site/2015/11/review-apple-pencil-and-video-with-astropad/ [Accessed 4 Jan.
2016].
• Headlines & Global News, (2015). iPad Pro News: Apple Pencil, Smart Keyboard In Short Supply, Scalpers Selling
Accessories For As High As $650 On eBay. [online] Available at:
http://www.hngn.com/articles/153038/20151123/ipad-pro-news-apple-pencil-smart-keyboard-short-supply-
scalpers.htm [Accessed 4 Jan. 2016].
• Pro, i. (2016). Apple Pencil for iPad Pro. [online] Apple (UK). Available at:
http://www.apple.com/uk/shop/product/MK0C2/apple-pencil-for-ipad-pro [Accessed 4 Jan. 2016].
• News.mydrivers.com, (2016) [online] Available at: http://news.mydrivers.com/1/446/446466.htm [Accessed 4 Jan.
2016].
• YouTube, (2016). Gear Review | WIRED's Creative Team Tests Apple's iPad Pro and Pencil. [online] Available at:
http://youtu.be/LYIZmnWsblI?t=66 (From:1:05-1:32) [Accessed 4 Jan. 2016].
• YouTube, (2016). Introducing Apple Pencil. [online] Available from: https://youtu.be/iicnVez5U7M?t=22
[Accessed 4 Jan. 2016].
References