2. Terms:
Marketing: the action or business of promoting and selling products or services, including market research and advertising.
Advertising: the activity or profession of producing advertisements for commercial products or services.
Click-through Rates (CTR): the percentage of people visiting a web page who access a hypertext link to a particular advertisement.
Cost-per click (CPC): an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website
owner or a network of websites) when the ad is clicked.
Word of mouth (WOM): Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to
be the most effective form of promotion
3. Concepts
These pages talk about how social media impacts advertising and marketing.
They also talk about how social media has been impacted by new media and how things like hardware and software are constantly being
changed and updated.
