2. Earned Media
Earned Media- PR professionals work to receive
positive attention for their clients through content that is
NOT paid advertising. Ex. Personal social media
outlets.
3. Augmented Reality
Augmented Reality- Use of
geographic data and global
smart phone data and
images to augment
physical spaces with vast
amount of computer data.
Ex. like Pokemon GO live
direct or indirect view of
physical real world
environment.