CUSTOMIZATIONSPHERE
MANAGEMENT
FORECASTING
REPORTINGTRACKINGADVANCED
TARGETING
INVITATION
ONLY
VideoContest
nameour
new
MA...
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Influentials

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Influentials

  1. 1. CUSTOMIZATIONSPHERE MANAGEMENT FORECASTING REPORTINGTRACKINGADVANCED TARGETING INVITATION ONLY VideoContest nameour new MARKET MAP CONNECTOR SUPPORT STRATEGIC ADVISORY AD OPERATIONS TRAFFIC RESEARCH CLUB CLUB CLUB TRAFFIC TRAFFIC Facebook news! link PROMOTIONS debate tonight! Welcome Todayʼs Population 5.9 MM UV CONFIGURATION DATA PROVIDERS MEDIA COMPANY Working with brands, agencies bring funding, traffic, and content to influentials. Influentials give brands trusted access to consumer communities. BRAND AGENCY TESTING TESTING A B C A B C FEEDBACK Expand your Sphere of Influence + Consumer attention is moving online + Online media provide unique opportunities for engagement and interaction with consumers + Influentials are the centers of passionate consumer communities Let’s start by looking at the new consumer communities: Influentials attract and influence consumers: The relationship between the influential and the brand is mutually beneficial… Here’s what I’m hearing from the community… Consumers control what they view and when. They seek experiences based on their passions. Mid-tail, niche sites earn consumers’ time and trust. LEGEND Content may be branded, premium, sponsored, or social in nature. Here are some examples: Connections in the sphere: Influentials offer two-way communication. They are highly connected authorities in their communities. Influentials can become brand ambassadors. MEASUREMENT Capture what consumers do online including how they interact with your community, ads, and content. Easily combine this information with other data sources for more insights. PROMOTIONS Reward your customers’ loyalty and encourage your influentials and consumers to sample new products. CONTENT Engage consumers with brand- and community- generated content. CATEGORY AUTHORITY Identify and talk with early adopters who influence many consumers. RELATIONSHIPS Build loyalty by supporting consumers' passions and facilitating their relation- ships with influentials. TESTING Solicit direct feedback on concepts to refine them and seize opportunities. CONSUMER CHOICE Shine a spotlight on trends and preferences of your influentials and consumers. RESEARCH Deploy studies within a well- identified, representative community of consumers and influentials. INFLUENTIALS.NET The only premium, full-service firm that can deliver an integrated infrastructure and the proven expertise necessary to successfully launch, optimize, and grow spheres of influence. ENGAGEMENT Deliver interactive advertising that captures consumer attention and actionable data. Influentials and audiences come together in brand-based community ecosystems. Brands leverage direct relationships and gain privileged access to key opinions and influentials. TEXT CONTENT RSS WIDGETS TOOLS VIDEOS SERVICES TRAFFIC Influentials.net can rapidly connect your brand with the influentials who attract your consumers. SPHERE OF INFLUENCE START Influentials.net is a trademark of Cox Media Group. All other trademarks and logos are the property of their respective owners.©2010 XPLANE.com INFLUENTIALS BRAND CONSUMERS INFLUENTIALS.NET DATA TRAFFIC CASH CONTENT

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