Terms slides

1. Earned Media
Citizen
Journalism
Augmented
RealityConversation
Monitoring

2. Earned Media
Earned Media- PR professionals work to receive
positive attention for their clients through content that is
NOT paid advertising. Ex. Personal social media
outlets.

3. Augmented Reality
Augmented Reality- Use of
geographic data and global
smart phone data and
images to augment
physical spaces with vast
amount of computer data.
Ex. like Pokemon GO live
direct or indirect view of
physical real world
environment.

4. Citizen Journalism
Citizen Journalism-
Individuals use online
platforms to distribute news
created as non-
professional citizen
journalist. Ex. Buzzfeed,
Wikipedia anyone can write
an news article.

5. Conversation
Monitoring
Conversation Monitoring-
the process of monitoring
online activity emphasizing
engagement through
responding to comments,
reactions, and posts by
others. Ex. FB monitors
inappropriate content.