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Chapter 1 Pgs 14-17
Estefani Rodriguez, Avel Guzman, Shantal
Villagomez, Kyara Doyle
Key Terms:
Word of mouth: personal influence is spread through word of mouth communication
Thought Leader: in each area of social media communication industry, leaders emerge who can communicate as
influencers of the field.
Credibility: is related to trust and believability.
Propaganda: information designed to promote or advance a view, cause, person, product or idea.
Marketing: promoting or selling products and services targeted at a specific market.

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Group presentation

  • 1. Chapter 1 Pgs 14-17 Estefani Rodriguez, Avel Guzman, Shantal Villagomez, Kyara Doyle
  • 2. Key Terms: Word of mouth: personal influence is spread through word of mouth communication Thought Leader: in each area of social media communication industry, leaders emerge who can communicate as influencers of the field.
  • 3. Credibility: is related to trust and believability. Propaganda: information designed to promote or advance a view, cause, person, product or idea. Marketing: promoting or selling products and services targeted at a specific market.