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Social media class
1. Drew Fay
Jelani Williams
Mohammad Habibian
Bobby Schneider
Comm Fighters
Terms:
Marketing: the actionor businessof promotingandsellingproductsorservices,includingmarket
researchand advertising.
Advertising:the activityorprofessionof producingadvertisementsforcommercial productsorservices.
Click-throughRates (CTR): the percentage of people visitingawebpage whoaccessa hypertextlinktoa
particularadvertisement.
Cost-perclick (CPC): an internetadvertisingmodel usedtodirecttraffictowebsites,inwhichan
advertiserpaysapublisher(typicallyawebsite ownerora networkof websites) whenthe adisclicked
Word ofmouth (WOM):Oral or writtenrecommendationbyasatisfiedcustomerto the prospective
customersof a good or service.Consideredtobe the mosteffective formof promotion
Concepts:
- These pagestalkabouthowsocial mediaimpactsadvertisingandmarketing.
- Theyalsotalk abouthowsocial mediahasbeenimpactedbynew mediaandhow thingslike
hardware and software are constantlybeingchangedandupdated.
