1. BBoobb CCaallllaawwaayy
711 West 11
th
Street, Bristow, OK 74010 - Cell 918.605.8222
Email Address: bcallaway@hughes.net
PPoossiittiioonniinngg SSttaatteemmeenntt
“Offering proven leadership qualities, extensive marketing experience, and
the motivational skills necessary to successfully build high-performance
sales and marketing teams.”
CCaarreeeerr SSuummmmaarryy
● Wide-ranging experience in marketing, corporate communications, public relations and promotions
● Strong career diversification, from ownership of a private business, to creative management positions
with major advertising agencies, to corporate officer at market share leading companies
● Impressive history of progressively increasing management responsibility to effectively combine
marketing and strategic planning
● Successful career in gaining competitive advantage and winning major market share, doubling annual
revenues over a six year period at Lowrance Electronics
● Excellent communication and creative skills, yet extremely organized and detail oriented
● Positive attitude and ability to motivate employees to become team players
● Excellent understanding of what it takes to be successful in today’s highly competitive business markets
● Exceptional work ethic
BBuussiinneessss EExxppeerriieennccee aanndd AAccccoommpplliisshhmmeennttss
Manager of Marketing and Strategic Alliances – 2 Years
TouchStar Group, LLC, Tulsa, OK
● Served 2 years as Manager of Marketing and Strategic Alliances for TouchStar Group, LLC,
a global leader in the development of Advanced Enterprise Mobility software
● Responsible for the design and execution of product marketing programs worldwide, in
support of TouchStar software development and application facilities in Sydney, Australia,
Auckland, New Zealand, Montreal, Canada, and Tulsa, Oklahoma
● Marketed an extensive line of highly complex Mobility, Enterprise, and Middleware applications
used across a broad range of markets, from the Oil & Gas, Field Services, Consumer
Goods, and Transportation & Fleet Management industries
● Also responsible for the positive development of TouchStar B2B relationships with key
partners and vendors worldwide
Vice President of Marketing – 6 Years
Lowrance Electronics, Inc, Tulsa, OK
● Served 6 years on the Senior Management Team as the Vice President of Marketing
● Managed an in-house marketing & creative team of ten specialists, in the performance of annual
advertising, public relations, promotions and corporate communications programs
● Planned and oversaw the expenditure of a multi-million dollar marketing budget annually,
utilizing a complex blend of national print, broadcast, internet and tournament event sponsorships
to grow the corporate brands
● Doubled revenues and grew stock price from $3 to $30 a share over a 6 year period
● Executed expansive trade & consumer show programs annually
1
Marketing Leader
Experienced Professional
Dependable and Focused
Exceptional Work Ethic
MMaarrkkeettiinnggLLeeaaddeerr

2. BBoobb CCaallllaawwaayy
711 West 11
th
Street, Bristow, OK 74010 - Cell 918.605.8222
Email Address: bcallaway@hughes.net
Manager of Marketing Services – 1 Year
TDW (T.D. Williamson, Inc.) – Tulsa, OK
● Managed an internal Marketing Services Team comprised of eight specialists
● Work was highly deadline oriented and necessitated extensive attention to details as a
result of safety considerations within the industry
● Responsible for the writing, design and printing of trade magazine ads, product brochures,
product specification sheets, and technical bulletins
● Wrote and produced numerous corporate presentations, to include audio/video sales and
informational programs
Vice President and Director of Field Services – 2 Years
ADDvantage Media Group, Inc. – Tulsa, OK
● Managed the efforts of over 120 combined service personnel in the field, at Corporate, and in our
Tulsa Assembly and Distribution Center
● Developed detailed field reporting systems, retail installation schedules, ad-change instructions,
and related service procedures in support of the Shoppers Calculator™ Program
● Responsible for new product development including the design, tooling, production and assembly
of all components
● Worked closely with metal and plastics fabricators domestically, as well as electronics and keyboard
manufacturers offshore
● Planned and supervised an annual service operations budget in excess of $3 million
Director of Video Communications – 11 Years
Lowrance Electronics, Inc. – Tulsa, OK
● Wrote, produced, directed and post-produced all corporate videos and TV commercials, creating
a new corporate profit center for sales of “how to use” product presentations
● Produced sales-training materials for major retail customers such as Wal-Mart
● Developed creative concepts for trade show booth displays; and coordinated interdepartmental
projects, working closely with engineering, manufacturing, sales, and human resources
● Developed creative copy for print ads, product packaging, catalogs, product spec sheets and
radio commercials
● Wrote and produced the award-winning video documentary, “To See is to Believe”, on
Scotland’s Loch Ness Monster. This Lowrance sponsored program was aired nationally on
PBS and in a multitude of local markets on commercial broadcast television stations
Senior Vice President and Head of H&H Productions – 4 Years
Ackerman/Hood/& McQueen Advertising – Tulsa, OK
● Managed a staff of creative specialists including graphic artists, animation cameramen, still
photographers, multi-media computer programmers and copywriters
● Responsible for conceptualization and execution of high-quality coordinated print and broadcast
advertising campaigns for regional and national clients
● Wrote and produced national sales and employee meetings for major clients such as American
Airlines and Match Box Toys
● Developed and tracked all production budgets from start to finish. Reported directly to the
CEO and CFO of Ackerman/Hood/& McQueen
2
EExxppeerriieenncceeddPPrrooffeessssiioonnaall

3. BBoobb CCaallllaawwaayy
711 West 11
th
Street, Bristow, OK 74010 - Cell 918.605.8222
Email Address: bcallaway@hughes.net
EEdduuccaattiioonn
B.A., Communications, Oklahoma State University
MMiilliittaarryy SSeerrvviiccee
Officer in the U.S. Army, Signal Corps – Communications/Training Emphasis
Department of Army Level, Secret Security Clearance
PPrrooffeessssiioonnaall RReeffeerreenncceess
Reuben Marcum Alan Dale
The AD DEPT Graphic Designer
Tulsa, OK Tulsa, OK
918.254.8241 918.231.3402
Scott Miller Steve Garman
Miller Photography Garman A/V Productions
Tulsa, OK Oklahoma City, OK
918.587.2505 405.254.2500
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