The document discusses the future of video advertising and creative. It notes that while traditional TV ads are expensive and not easily personalized, new technologies allow for hundreds of personalized video messages targeted to individual customers. These personalized videos can be more relevant and effective, driving higher brand loyalty, favorability, purchase intent, and sales. The future is moving towards video creative that is behaviorally targeted and can run everywhere consumers watch videos across different platforms.

2. The Future of
Video Ad
Creative

3. The Future of Video Advertising
“Minority Report” (2002)
Director: Steven Spielberg

4. The Future of Video Advertising
“Minority Report” (2002)
Director: Steven Spielberg

5. The Bad – Too creepy, too hectic, too direct

6. The Good – Everywhere, Relevant

7. Eyeview is making video relevant everywhere
Today.

8. We Help Brands
Tell More Relevant
Video Stories

9. Brands provide just one ad
Pre-roll
Viral Mobile
In-banner
ConnectedTV

10. Why don’t we tell personal stories?
It’s Expensive
80 years of videos for TV
Not easy to do – No Technology

11. Helping Brands Provide Relevant Stories

12. Customer Use Case
19
Markets
Over 50
Dealers
5
Messages for different demos

13. Eyeview’s Unique Technology
Hundreds of different messages

14. The Mazda Story
The One TV Ad Sports Enthusiast in San Francisco Mother in St. Louis

15. The Mazda Story
The One TV Ad Sports Enthusiast in San Francisco Mother in St. Louis

16. Creative Showcase
One trailer, limitless show times.
5000
Theatres
10
Sessions a day
60
Days countdown

17. Entertainment Solution
over 500,000 ads
Localized Real-time Countdown
Theatre Show Time To Launch

18. Entertainment Solution
over 500,000 ads
Localized Real-time Countdown
Theatre Show Time To Launch

19. Relevancy Increases
Effectiveness
73%
lift in brand loyalty UPPER FUNNEL
Brand
100%
lift in brand favorability
MID FUNNEL
37%
lift in purchase intent
Engagement &
Consideration
30%
lift in sales
LOWER FUNNEL
Purchase & Intent

20. Understanding The Audience
1st Party Data
3rd Party Vendors
Behaviour Targeted
Location
Time of day
Contextual
Retargeted

21. Tailoring the Right Message
Videos Images Buttons
Text Audio, Music Links
Using any info such as: Custom Brand, Feeds, Social

22. It’s about the Video Creative
Don’t just reuse the ‘One TV ad’

23. What’s The Future of Video Creative?
Creative using BT (Behaviorally Targeted)
TV Production Thinking Digital
Digital Creative Shops Engaged
Running Everywhere
Opening the discussion….

24. The Brands are on board