Reframe Overview

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A description of the Reframe project, digitizing and making accessible our visual heritage. www.reframecollection.com from Renew Media.

Published in: Economy & Finance, Technology
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Reframe Overview

  1. 1. Making our visual heritage accessible to all.
  2. 2. <ul><li>Losing our visual heritage </li></ul><ul><ul><li>Disappearing media </li></ul></ul><ul><ul><li>Archival and Preservation Issues </li></ul></ul><ul><ul><li>Rights – expiring, tangled, confusing </li></ul></ul><ul><ul><li>“ stuck on the shelf” </li></ul></ul><ul><li>Media not accessible </li></ul><ul><ul><li>Less than ideal even for the best researchers </li></ul></ul><ul><li>Not transitioning well to digital paradigm </li></ul><ul><ul><li>VHS is dead </li></ul></ul><ul><ul><li>DVD not dying soon, but </li></ul></ul><ul><ul><li>More demand for online delivery </li></ul></ul><ul><li>Costs to transition are enormous </li></ul>Problems to Address
  3. 3. <ul><li>Multiple Platforms </li></ul><ul><li>People want their content when, where, how and on what device they want it, and yesterday. </li></ul><ul><li>Content should be accessible on multiple sites, for multiple devices and technologies </li></ul><ul><li>These platforms are multiplying almost weekly </li></ul><ul><li>Each one is a different negotiation, and independents and small entities are at a disadvantage </li></ul>Current Internet & User Realities
  4. 4. <ul><li>Search vs. Find </li></ul><ul><li>Recommender Systems </li></ul><ul><li>Lists </li></ul><ul><li>The Long Tail </li></ul><ul><li>Google, Digg, Del.icio.us, etc. </li></ul><ul><li>Visual Search – coming; audience expects to see previews (at minimum) </li></ul><ul><li>Trusted Source and Curation – becoming more important as content grows online </li></ul>Current Internet & User Realities
  5. 5. <ul><li>Participatory Culture </li></ul><ul><li>UGC, Pro-Am and Amateur </li></ul><ul><li>Comments, Friends, Blogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Viral </li></ul><ul><li>Audience curation and recommendations </li></ul><ul><li>Second Life, Twitter, Kaneva </li></ul>Current Internet & User Realities
  6. 6. <ul><li>Partnership with Amazon – Customflix, Unbox </li></ul><ul><li>Aggregate Content </li></ul><ul><li>Nonexclusive basis </li></ul><ul><li>Digitize and make available our visual heritage through old and new platforms </li></ul><ul><li>Curated, trusted source website with robust social networking and find features </li></ul><ul><li>Negotiate other platforms on group’s behalf </li></ul><ul><li>Field-wide Solutions – rights, archival, public media, etc. </li></ul><ul><li>Convenings and Education </li></ul>Reframe Snapshot
  7. 7. Reframe Content Holder (Distributors, Archives, Private Collections) Analog Content Film / Video Digitization Digital Content (returns) Social Networking Curated Collections Blogs / Groups <ul><li>Key Benefits </li></ul><ul><li>Become part of Reframe’s online community </li></ul><ul><li>Help with additional marketplace </li></ul><ul><li>Nonexclusive, Set your own price and “variable splits” </li></ul><ul><li>Additional format (DVD, download for purchase and download for rent) </li></ul><ul><li>Future Proof Archive </li></ul><ul><li>Collective bargaining power and solutions </li></ul><ul><li>Own rights, and digitize collection </li></ul>Digital format for existing markets and other uses Non-exclusive Field-Wide Solutions: Rights, Public Media, Archival Issues, etc. On Demand DVD Purchase Online digital rental and purchase Non-exclusive multiple marketplace Open Content Initiatives
  8. 8. <ul><li>CustomFlix and Unbox </li></ul><ul><li>Digitize video for free; film at cost </li></ul><ul><li>New methods of delivery and old: </li></ul><ul><ul><li>DVD on Demand - no inventory needed </li></ul></ul><ul><ul><li>Digital Download To Own or Rent </li></ul></ul><ul><ul><li>Variable time, users, prices </li></ul></ul><ul><ul><li>Ingest on Demand </li></ul></ul><ul><li>Future Proof Archive & Digital Copy </li></ul>Reframe and Amazon
  9. 9. <ul><li>Negotiated fair split for rights-holder </li></ul><ul><li>Good rates for bulk and FPA file </li></ul><ul><li>Variable Pricing and Variable Splits </li></ul><ul><li>Nonexclusive in every way </li></ul><ul><li>Opt-in for all options </li></ul>Reframe and Amazon
  10. 10. <ul><li>Digital Download To Own </li></ul><ul><li>Digital Download To Rent </li></ul><ul><li>Variable time, users, prices </li></ul><ul><li>Fair revenue split </li></ul><ul><li>DRM and “Digital Locker” </li></ul><ul><li>TiVO </li></ul>Unbox and Digital Download
  11. 11. <ul><li>Negotiate on behalf of all partners </li></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Other platforms </li></ul></ul><ul><ul><li>Better terms because more titles </li></ul></ul><ul><li>Nonexclusive and Opt-In </li></ul><ul><li>Doesn’t work – we’ll work towards a solution together </li></ul><ul><li>Can accommodate free and fee – for those wanting open content </li></ul>Other Platforms
  12. 12. Reframe Website <ul><li>Educational Focus </li></ul><ul><li>Curated – top down, bottom up </li></ul><ul><li>Branded </li></ul><ul><li>Participatory </li></ul><ul><li>Recommender systems </li></ul><ul><li>Widgets – for use on content-holder site or others </li></ul>
  13. 13. Field-Wide Solutions <ul><li>Rights Issues </li></ul><ul><li>DRM and Interoperability </li></ul><ul><li>Archival and Preservation </li></ul><ul><li>Public Media </li></ul><ul><li>Convenings </li></ul><ul><li>Education </li></ul>
  14. 14. Reframe Sustainability <ul><li>Start-up funding – MacArthur Foundation </li></ul><ul><li>Mix of long-term support </li></ul><ul><ul><li>foundation, </li></ul></ul><ul><ul><li>corporate, </li></ul></ul><ul><ul><li>sales, </li></ul></ul><ul><ul><li>advertising, </li></ul></ul><ul><ul><li>sublicensing </li></ul></ul><ul><li>With Profit Solution </li></ul><ul><ul><li>A mix of for profit and nonprofit models to serve social good with profit . </li></ul></ul>
  15. 15. Reframe Content Holder (Distributors, Archives, Private Collections) Analog Content Film / Video Digitization Digital Content (returns) Social Networking Curated Collections Blogs / Groups <ul><li>Key Benefits </li></ul><ul><li>Become part of Reframe’s online community </li></ul><ul><li>Help with additional marketplaces </li></ul><ul><li>Nonexclusive, Set your own price and “variable splits” </li></ul><ul><li>Additional format (DVD, download for purchase and download for rent) </li></ul><ul><li>Future Proof Archive </li></ul><ul><li>Collective bargaining power and solutions </li></ul><ul><li>Own rights, and digitize collection </li></ul>Digital format for existing markets and other uses Non-exclusive Field-Wide Solutions: Rights, Public Media, Archival Issues, etc. On Demand DVD Purchase Online digital rental and purchase Non-exclusive multiple marketplace Open Content Initiatives
  16. 16. Making our visual heritage accessible to all. reframecollection.com

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