New directions for documentary - RIDM

1,358 views

Published on

My speech at the RIDM Doc Festival and Market in Amsterdam.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

New directions for documentary - RIDM

  1. 1. New Paradigms for Documentary Production & Distribution Brian Newman springboardmedia.blogspot.com @bnewman01
  2. 2. 2
  3. 3. Old World $
  4. 4. Old World $ • Play festival
  5. 5. Old World $ • Play festival • Sell to distributor/broadcaster (s)
  6. 6. Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues
  7. 7. Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues • They sell to audience
  8. 8. Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues • They sell to audience • Who pays for the film
  9. 9. Old World $ • Play festival • Sell to distributor/broadcaster • Advance • Percentage of revenues • They sell to audience • Who pays for the film • $ to distributor • $ to filmmakers • $ to investors
  10. 10. Old World $ M YTH • Play festival • Sell to distributor/broadcaster • Advance • Percentage of revenues • They sell to audience • Who pays for the film • $ to distributor • $ to filmmakers • $ to investors • Everyone is happy....
  11. 11. Old World $ Play festival Maybe
  12. 12. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere
  13. 13. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses
  14. 14. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully
  15. 15. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy
  16. 16. 16 Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy $ to distributor But, marketing, P&A, staffing, cross-collateralization, fees, delivery
  17. 17. 17 Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy $ to distributor But, marketing, P&A, staffing, cross- collateralization, fees, delivery $0 to filmakers $0 to investors No one is happy...and you don’t even own your film anymore
  18. 18. 18 Disruptive Innovation Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Clayton Christensen via Wikipedia
  19. 19. It’s not until the tide goes out until you see who’s wearing the swim trunks - Warren Buffett
  20. 20. 23 Value has changed.
  21. 21. 24 Old World Value: Scarcity New World Value: Overabundance
  22. 22. 25 Attention Economy
  23. 23. 26 Engagement
  24. 24. 27 Participatory Culture A Conversation
  25. 25. Langworthy & Henein Vanishing of the Bees
  26. 26. Twitter Stats (via Twitter) •105,779,710 registered users •1,500% growth over the last three years •300,000 new sign-ups per day •60% of new accounts were from outside the U.S. •600 million search queries per day •A NY Times story gets tweeted every 4 seconds
  27. 27. Usage by Age Group US Growth Twitter
  28. 28. Zoe Keating @ZoeCello 1.38 million followers on Twitter
  29. 29. 32 Building Community Friends & Fans
  30. 30. www.ironsky.net
  31. 31. www.ironsky.net
  32. 32. www.ironsky.net
  33. 33. crowdcontrols.cc
  34. 34. CrowdSourcing Turning Community into Funders
  35. 35. • $10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released. • $25 - Polished Rock Level: An advance copy of the CD. Weeks before the masses. • $2,500 - Emerald Level: Mentioned as an executive producer of the album -- whoop- di-doo! • $5,000 - Diamond Level: I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you. • $10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell. Details from Jill’s Next Record website
  36. 36. thecosmonaut.org
  37. 37. thecosmonaut.org
  38. 38. TheAgeofStupid.Net
  39. 39. 43 Convenience & Immediacy Immediacy
  40. 40. Multi-Platform Agnostic, Viral & Mobile
  41. 41. McAbee: Stingray Sam
  42. 42. Sally Potter’s Rage First Movie Premiering Day/Date at a Festival and on Mobile
  43. 43. 48 Multiple Access Points
  44. 44. Transmedia What it is: Types/examples: Develop the story across multiple entry points Events Multi-platform Games/ARG Audience can become immersed in experience Interactive components Deep audience engagement Graphic Novels Encourages participatory audiences Online & viral content Each element a distinctive experience Mobile Story flows & builds rev streams Think Outside the norms - experiences
  45. 45. Transmedia Quick thoughts: Some Experts: Keep a mind towards audience dev. components from the beginning Christy Dena Think beyond marketing Stephen Dinehart (coined) It’s not all about the film - extend the experience Jeff Gomez Think about impact & social change Henry Jenkins Not just games.... events, gallery shows, etc. Mike Monello Some projects may not need to be a film John Threat ...or can become one if successful Lance Weiler Transmedia can be simple Many more...
  46. 46. Thomas Allen Harris: Through a Lens Darkly
  47. 47. Monetizing It Now
  48. 48. Market Conditions Established Practices/Incumbent Players + + = Fear Less Experimentation
  49. 49. Photo Credit: FFFFound
  50. 50. NEW + OLD
  51. 51. Embrace Multi-modality In biz plan
  52. 52. Multi-Modal Practices Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other.... Platforms
  53. 53. Multi-Modal Practices Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other.... Platforms A U D I E N C E
  54. 54. Multi-Modal Practices Foundations Co-Op Marketing Government Licensing Nonprofit/NGO Partnerships Gap Corporate/Brands Debt Individual Donors Free Investment Subscription Tax Incentives/Rebates/Credits Advertising Sales Affiliate Models Sales Agents Lease Related Sales (merchandise, stock footage....) Co-Production Post Other.... Business/Finance Models
  55. 55. Each platform will probably have multiple business models
  56. 56. The biggest problem with most projects, and with the industry generally, is a total disconnect from the audience. We need to put as much creativity and work into <thinking about, learning about/from, developing> our audience as we put into creating our stories.
  57. 57. The Rules...Today Keep Budgets Low Raise Enough to Distribute & Market Your Project
  58. 58. The best way to predict the future is to invent it Alan Kay
  59. 59. Blog: www.springboardmedia.blogspot.com Email:bnewman001@gmail.com Twitter: @Bnewman01

×