The document discusses Disney's use of new technologies like 3D for film production, distribution through their Studio All Access platform, 3D re-releases in theaters, the Second Screen app to enhance the viewing experience, and the Disney Infinity video game which converges Disney properties. It provides examples like Tron: Legacy and Pirates of the Caribbean in 3D production and The Lion King's successful 3D re-release. The effects of 3D re-releases wearing off on films like Finding Nemo and Beauty and the Beast are also evaluated.

1. Lesson Objectives: To be able identify specific examples of Disney’s
use of new technology, and evaluate their effects.

2. Disney Digital 3D
Trailer
The 3D re-release of The Lion King earned
$177 million at the box office. Preceded
the 3D Blu Ray release.
Technology: Exhibition

3. Following the box office success of The Lion King 3D Disney planned to re-release
four more of its classic animated films in 3-D. Beauty and the Beast Finding
Nemo, Monsters, Inc, The Little Mermaid.
The re-rereleases of Finding Nemo and Beauty and the Beast were much less
successful, and the re-release of The Little Mermaid has been cancelled.
It's now abundantly clear that The Lion King's performance last year was a fluke. At the
time, the notion of a 3D re-release was still fresh and exciting, and The Lion King
(3D) felt timely given the movie's imminent Blu-ray release. Audiences have been hit
with three 3D re-releases in the year since, meaning the novelty value has definitely
worn off. It also hurts that Finding Nemo's original release was only nine years ago (as
opposed to 17 for The Lion King), and nearly every family has a copy of the DVD floating
around somewhere.
3D re-issues also promote 3D releases of the films on 3D Blu Ray.
Disney are releasing sequels to both Monsters, Inc. and Finding Nemo so the 3D re-
releases help to promote them.
Technology: Exhibition

4. Disney Digital 3D
Read through the 3D section of the hand-out.
• What benefits and disadvantages of 3D are mentioned?
• What examples of 3D production by Disney are
mentioned?
Technology: Production

5. Disney Digital 3D
What are the benefits of 3D to film studios? What are the
disadvantages?
Benefits Disadvantages
Technology: Production and Exhibition

6. Disney Studio All Access - KeyChest
Read the section on distribution on the hand-out. What new distribution method
are Disney developing? What are the benefits and problems mentioned?
http://disney.go.com/movies-rewards-more/
Technology: Distribution

7. Disney Second Screen
http://disneysecondscreen.go.com/
How could Second Screen benefit Disney?
Technology: Consumption and Convergence

8. Disney Infinity
Disney Infinity Trailer
How does the new technology benefit Disney?
Technology: Convergence

9. Examples Benefits Disadvantages
Production 3D – Tron: Legacy,
Pirates of the
Caribbean 4
Distribution Studio All Access
(and convergence)
Exhibition 3D Re-issues – The
Lion King, etc.
Consumption Second Screen
(and convergence)
Convergence Disney Infinity
Lesson Objectives: To be able identify specific examples of Disney’s
use of new technology, and evaluate their effects.