Kreuzberger why salespeople shouldn't prospect slides june 2013 v2

Aaron Ross
Aaron RossAuthor at PebbleStorm & Predictable Revenue
Predictable Revenue:
Why Salespeople Shouldn’t Prospect
PredictableRevenue.com
Welcome To The Webinar
• 3 keys to building your 2013 sales
machine
• How to build a prospecting machine
WITHOUT cold calling
Award-Winning
Bestseller
“…a masterpiece...I'm
certain your methods will
dominate the way sales
organizations operate for
the next 10 years."
Thomas Kattnigg, SVP Sales,
Pipeliner
Aaron Ross
• $100M @ Salesforce.com
• Father of four
• 25 hr workweek
The “Hot Coals”
Some Old Rules
• Double sales by doubling your
sales team
• Everybody prospects
• “How can I get them to buy?”
Some New Rules
• Double sales by doubling your
qualified leads
• Salespeople (closers) shouldn’t
prospect
• “What problem can we solve?”
Fatal Mistake #1
Treating All Leads Alike
3 Lead Types: Seeds, Nets & Spears
Fatal Mistake #2
Wasting Your Time With
The Wrong Prospects
Kreuzberger why salespeople shouldn't prospect slides june 2013 v2
Fatal Mistake #3
Making Salespeople Prospect
Why Salespeople Shouldn’t Prospect
• They aren’t any good at it
• They don’t like it
• It’s not repeatable
Google “Why Salespeople Shouldn’t Prospect” and send it to
your manager
Kreuzberger why salespeople shouldn't prospect slides june 2013 v2
Kreuzberger why salespeople shouldn't prospect slides june 2013 v2
Prospecting Emails
• Short and sweet – iPhone-sized
• Think “Squirrel Feeding”
• Ask simple-to-answer questions
• Use the referral approach
• DON’T “SELL” or “PITCH”!
These Ideas Work
• +$4m in new pipeline this quarter
• $1 million to $20 million in three years
• 0% growth to 30% in a year (adding $10m)
“It is great to read to read the theory, but
when you see the actual results coming
through, it's incredible.” - Paul CRO Ceros
#1 Takeaway Idea
• SPECIALIZE
Learn More / Buy The Book
• Predictable Revenue is on Amazon
– $9 paperback, $1 Kindle
• Plus tons of detailed information in the
“Triple Your Pipeline Guide” at:
www.PredictableRevenue.com/triple
Q & A
@motoceo
www.PebbleStorm.com
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Kreuzberger why salespeople shouldn't prospect slides june 2013 v2

Editor's Notes

  1. “ hey tell this to my boss”
  2. Need to chunk your time – at least 2 hours for prospecting
  3. Orange – whether you have marketing team or do it yourself Green – prosepcting Yellow - closing
  4. We’ll have a few like …I don’t want to sound like a salesperson, what do I say> Should I leave a voice mail & what would it sound like? When someone says what’s this in regards to? What do I say?