The Branding session talking points from the Band Business Crash Course held at the Plea for Peace Center, Nov. 3, 2012. Presented by the Pacific Music Management Club, faculty and alumni.
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
BBCC Branding Slides
1. CREATING A BRAND
FOR YOUR BAND
Band Business Crash Course
November 3, 2012
Dana Myers, Esq.
2. BRANDING: WHAT IS IT GENERALLY?
www.entrepreneur.com: The marketing practice
of creating a name, symbol, or design that identifies
and differentiates a product from other products.
Identification
Tells the world that the product/service belongs to you
Reputation
Differentiation
There are other bands/musicians/poets/artists that are
all providing similar products/services.
What makes yours different from the others?
Your “personality”
3. BRANDING LINGO
Brand Equity: the added value to your product/ service
due to your reputation
Coke vs. Generic Cola; Apple vs. Dell
Recall: a consumer’s ability to remember your
brand, either when prompted or not
Have you heard of Honda?
What are some car brands that you know of?
Reputation: What the public/your consumers think of
your brand
Kardashians
Brand loyalty: Consumers believe in your brand and will
continue to repeat-purchase
Creates word-of-mouth marketing
Apple; Starbucks; Gibson
4. CREATING YOUR BRAND
Who are you as an artist? Band? Poet?...
What is your message?
Consistency
Your brand should be apparent at every exposure your consumer
has to your product/service
Your brand should be the same quality/message/logo etc.
throughout all products/services
Manner of Branding
Band name
Logo
Fan outreach
Social media?
Live shows
Website/videos
Fashion
Blog
Merchandise….
6. EXERCISE
Choose one of the following brands. What is their
message/identity? How have they differentiated their brand?
Do they have brand equity/brand loyalty? How does the brand
maintain its identity? Discuss at your table, then share with the
group.