Hatschek Pac West slides

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April 13, 2013 presentation on the Music Management studies at Pacific by program director Keith Hatschek for attendees of the PacWest Band Festival.

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Hatschek Pac West slides

  1. 1. “We’re Hands-On Learners” Music Industry Studies @ Pacific PacWest Band Fest – April 13, 2013 Presented by Keith Hatschek, Jacuqeline Rocarmora & Ryan Valenzuela University of the Pacific
  2. 2. Session PlanWelcome!Part 1 – the busine$$ of musicBrainQuest – Music Mogul Quiz ShowMusic Management Study & Pac AveRecords projects (Jacqueline/Ryan)Final ExamQ&A PacWest Presentation - 2013 2
  3. 3. Music Biz 101Who earns more? Who earns more? Kelly Clarkson  John Mayer Max Martin (co-writer  Michael Solomon, of Clarkson’s hit Brick Wall “My Life Would Suck Management w/out You”) (John’s manager) PacWest Presentation - 2013 3
  4. 4. Get the inside 411…Top 10 artists generally earn less than: Hit songwriters Powerful artist managers Successful record producers Film composers Top record label executives Leading music publishers PacWest Presentation - 2013 4
  5. 5. Hatschek’s 50 to 1 LawFor every major artist you see onYouTube, at a concert or onlate night TV…You’ll find a support team of roughly 50professionals helping them deliver their“product” to their fans PacWest Presentation - 2013 5
  6. 6. Hands On ManagersEntertainment Online music retailerattorney Sound/Lighting techMusic publisher Public relationsRecord producer Tour coordinatorMusic video director Concert promoterCopyright Recording engineeradministrator PacWest Presentation - 2013 6
  7. 7. BrainQuest – akaWho Wants to Be a Music Mogul?We need 4 volunteers to participate asa teamAnd one volunteer to be our scorekeeper PacWest Presentation - 2013 7
  8. 8. BrainQuest 1 Who owns a hit song? Is it the…  Songwriters  Record company  Publisher  Radio station Students say: PacWest Presentation - 2013 8
  9. 9. Song Ownership - 1Who owns a hit song? Songwriters generally own original, copyrighted musical compositions Record companies own the copyright in the sound recording Publishers exploit the song and generally earn 50% of the songwriter’s income Radio stations pay a performance license to the song’s owners via performing rights societies such as ASCAP, SESAC and BMI PacWest Presentation - 2013 9
  10. 10. BrainQuest 2Is it legal to burn your own mix CDusing other CDs you have purchased? True FalseStudents say: PacWest Presentation - 2013 10
  11. 11. Home Made Mix CDs – 2 Is it legal to burn your own mix CD using other CDs you have bought?  If you purchased a CD, then you have the right to copy it for your own personal use, called the “fair use” doctrine allowed in the Copyright laws of the U.S.  If you grabbed it off a torrent or other unauthorized site, it ain’t legal… PacWest Presentation - 2013 11
  12. 12. BrainQuest 3Who likely earns more money,Carrie Underwood or her manager? Carrie Her managerStudents say: PacWest Presentation - 2013 12
  13. 13. Earnings Power - 3Who earned more money in 2012, CarrieUnderwood or her manager? Managers make 15-20% of the GROSS earnings of the artist Artist’s generally earn their cut of an album or concerts NETExample: $1,000,000 GROSS from arenaconcert  Manager’s cut is $200,000 (20% of $1,000,000 gross)  Underwood’s cut of the NET (earnings after all expenses are paid out) may be in the $50-100,000 range PacWest Presentation - 2013 13
  14. 14. BrainQuest 4Which artist won this year’s Grammy Awardfor Best Album and is proud of its DIY, Indiebusiness approach which allows them totalartistic control and a bigger profit on each CDor download? The Black Keys Mumford & Sons Arcade FireStudents say: PacWest Presentation - 2013 14
  15. 15. Small Is Beautiful – Indie Power 4Mumford & Sons – Babel Before the rise of the Internet, bands relied on record companies to invest large sums of $ to help record and promote their albums, back tours and get airplay Today, more and more bands are deciding to keep more control of their business affairs and in so doing, are able to earn significantly higher profits from record sales, tours, merch. (T-shirts, hoodies, stickers, etc.) Indie is IN! (We study Mumford’s label, Glassnote Records, as part of our Indie Label class) PacWest Presentation - 2013 15
  16. 16. Music Management StudiesUOP Music Management Studies degrees combine: 4 years of music studies (including performance, theory and ensembles) Intensive business curriculum Micro-tracks in DIY label ops, recording technology, performing arts administration and music products Internship opportunities in LA, NY, Nashville and San Francisco at leading companiesAlumni of program have had high success rate in avery competitive industry! PacWest Presentation - 2013 16
  17. 17. Other Study AreasConcert ProductionPerforming Arts AdministrationMusic Supervision & LicensingArtist ManagementLive Sound FundamentalsMusic Industry Research PacWest Presentation - 2013 17
  18. 18. Internships – Concert Production Clockwise from left: Pavement @ the Bob, Carrie U., Aventura, Stockton Arena PacWest Presentation - 2013 18
  19. 19. Summer ‘13Music Biz Camp PacWest Presentation - 2013 19
  20. 20. Indie Label Class On sale at concert and on iTunes, Amazon, etc. PacWest Presentation - 2013 20
  21. 21. Final Exam – True orFalse Managers usually earn more than band members. When you hear a song on the radio, the radio station exclusively owns that song. Less than ½ of 1% of major label albums break even. Copying songs from a torrent site is legal. There is no guarantee that a band signed with a major record label will earn more profit than a band on an Indie label. PacWest Presentation - 2013 21
  22. 22. Final GradeYou passed with flying colors! PacWest Presentation - 2013 22
  23. 23. Resourcespacific.edu/conservatoryBillboard magazine – the bible of the musicbiz www.billboard.com and www.billboard.bizSpin, Rolling Stone, Pitchfork Media, MOGMusic Blogs, Echoes-Insight for Indie Artistsblogs, Music Connection for ideas on newbands, jobs, industry trends and to get thedish PacWest Presentation - 2013 23
  24. 24. Q & A sessionContact infoKeith Hatschek, University of the PacificKhatschek@pacific.eduwww.pacific.edu/conservatory/mmgtHow To Get a Job in the Music andRecording Industry, available online at Amazon.com PacWest Presentation - 2013 24

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