Bbcc networking final


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Networking talking points from the Plea for Peace Band Business Crash Course, Nov. 3, 2012. Presented by Pacific Music Management Club, faculty and alumni.

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Bbcc networking final

  1. 1. NETWORKING 101Band Business Crash CourseNovember 3, 2012Dana Myers, Esq.
  2. 2. NETWORKING: WHAT IS IT? Webster’s Dictionary: the exchange of information or services among individuals, groups, or institutions; specifically:the cultivation of productive relationships for employment or business. Karma: help others and others will, in turn, help you.  Friends help each other out 6 Degrees of Separation: everyone is on average approximately six steps away, by way of introduction, from any other person in the world.  CEO of Warner Music Group (major record label) is only 6 introductions away! Wouldn’t it be nice to get your demo on that desk?
  3. 3. NETWORKING: WHY IS IT IMPORTANT? The music industry is built on networking relationships  Who you know will get you in the door; what you do/how well you perform will keep you there  Record companies don’t listen to unsolicited submissions when seeking to sign new talent You just can’t do it all yourself – you will need the help of other people to advance as an artist
  4. 4. PRODUCTIVE RELATIONSHIPS “The cultivation of productive relationships” Relationships require renewed contact  Adding someone on FB/LinkedIn is not enough  Karma: Help others, and others will help you  Think about how you can help the people in your network Be conscious of the type of relationship you are cultivating: business relationships are different than personal relationships
  5. 5. CULTIVATING THE RELATIONSHIP: MEETINGTHE CONTACT Music industry events  Conferences, symposia, classes, concerts, open mic… Checking out at S-Mart/Walking the Dog…  You never know when you are going to be presented with the opportunity to meet a valuable member of your network  Always be prepared! The Introduction  Don’t judge people by how they look  People (especially influential people) will not always reveal who they are until after they get to know you  Tact: Don’t throw yourself on someone  Initiate conversation
  6. 6. CULTIVATING THE RELATIONSHIP:BEING REMEMBERED Ultimately the goal is to make a good-enough impression that your new contact will think of you when a future opportunity arises For the initial meeting  Business Cards  Demo (with your contact information)  Elevator speech  Follow-up For the productive relationship  Give before you receive  Make personal introductions: expand your contact’s network  Give referrals  Professionally ask for what you need  Check in from time-to-time  Thank you notes vs. email
  7. 7. EXERCISE An elevator pitch is a short “speech” that you have rehearsed and basically memorized, that portrays your business/band/music/poetry/etc. succinctly enough to say in the average elevator ride. Your pitch should be concise yet creative enough to catch your listener’s attention. It should address why you are different/special/the best at what you do or offer without being arrogant or dishonest. Take a couple of minutes to draft your own elevator pitch. When you have finished, say your pitch to your neighbor.