Dana Myers – entertainment lawyer and criminal
attorney, music manager, Pacific alumni
Keith Hatschek – program
director, author, producer, engineer, musician
What’s Wrong with This
Out with the Old, In with
Traditional record sales are only a small part of
overall MUSIC industry today
Some artists, songwriters, managers, concert
promoters are all still making money – how?
Success no longer requires major corporate backing
But it can be a useful add-on if done strategically
(Examples: Macklemore & Death Cab)
Why Clout Matters
What is clout?
Who has it?
How to get it
What it will allow you to do
Sources of Income
Have a Billboard – BoxScore data
Where Does the $$ Go?
Solo artist, house concert, no band, use your parent’s car – you
That is not the norm!
Sound & Lights
Food, instruments, insurance, marketing, promotion, videos, et
What else can you think of?
Gross vs. Net
Total revenue from a gig, album, tour, or other event
is called the “gross” earnings
What the artist puts in her/his pocket after all
expenses have been paid is the “net”
Many artists have earned millions and been forced
into bankruptcy due to poor management, under
what conditions artists are eventually paid
Never be afraid to ask, “What do you expect I will
net from this opportunity?”
CD Sales Split – Traditional
J. Cole Born Sinner - #1 on Billboard 200 this week
SRLP $16.98 (consumer pays)
Published Price to Dealers $12.05 (Target pays)
Price paid by Distributor $8.45 (UMGD pays)
Label pays out
$1.25 to artist
$1.00 to songwriters
Rest goes to pay off album’s cost
to produce and market
Survey of class – how much does stuff cost?
$__ is a great price on a concert tee!
Sales tax withheld
Venue share (for allowing you to sell it)
Merch share (for bankrolling your inventory)
Artist share – what you get to keep (minus your merch
table staff payroll)
Forbes 2012 Top Earners
Dr. Dre $110MM
Roger Waters $88MM
Elton John $80MM
Take That $61MM
Bon Jovi $60MM
Britney Spears $58MM
Paul McCartney $57MM
Taylor Swift $57MM
Justin Bieber $55MM
Toby Keith $55MM
What does this mean to
DIY Artist Model
Do-It-Yourself (DIY) Artists take control of their
Learning the business aspects
Learning by doing! (Make that CD, book a show, hand
paint your t-shirts, make your EPK, etc.)
You’re the boss!
You learn what works and why
What doesn’t work and how to improve
You keep any earnings (but need to reinvest)
Fun, rewarding, empowering
Music Biz Camp Goals
This week you will study and learn:
Concert production and marketing
Social Media for artists
PR and Marketing
Copyrights and “Wrongs” – protect your music
Careers in the Music Industry
. . . And make new friends while having fun!