1. BIN TANG, Ph.D.
2 Citation Crescent, Ancaster, ON L9K, 1H8
289-683-4889 (C), 905-304-9568 (H) / btang98@yahoo.com
PROFILE
• Over ten years of experience in search engine marketing and performance marketing
increasing site traffic (40%) and revenue (80%)
• Skilled in driving traffic to websites with PPC, SEO, media buy and social media
• Knowledgeable in affiliate marketing, article marketing, email marketing, link building and SEM
• Proficient with Google AdWords, Bing Ads, Baidu Ads, YSM, LinkedIn & Facebook Advertising
• Experience in monitoring campaigns and websites’ performances with Google Analytics
• Expertise in website architecture, landing page design and optimization
• Successfully promoted over 100 different websites and products
• Generated multi-millions profit while managing multi-millions paid search funds
• Built and managed tripcentral.ca in-house SEM team focus on PPC, SEO and Social Marketing
• Increased tripcentral.ca online revenue by 80% while boosted its site traffic by 40% YoY
TECHNICAL SKILLS
• SEM tools: Marin Software, Kenshoo, Google Analytics, SEOmoz, SEMrush, Majestic SEO,
Web Page Analyzer, Keyword Spy, Speed PPC, Keyword Corral PRO, AWR Cloud etc.
• Web design tools: Adobe Dreamweaver, Fireworks, Photoshop, CMS (WP, Joomla & Drupal)
• Database design and management: MySQL, PostgreSQL, MS Access
• Software: Microsoft Visual Studio, Excel, Word, PowerPoint and Publisher
• Programming languages: PHP, Perl, C/C++, HTML, CSS, XML, Visual Basic, Java, Java Script
• Operating systems: Windows 7/Vista/XP, Mac OS, Linux and Unix
WORK HISTORY
Director of Search Engine Marketing 2013-Present
tripcentral.ca, Hamilton, ON
• Responsible for tripcentral.ca’s online revenue growth and lead generation to support the
company’s offline sales
• Recruit and manage tripcentral.ca first class in-house SEM department
• Oversee and implement tripcentral.ca all Search Engine Marketing (paid search, organic
search, content marketing and social marketing) strategies and plans
Sr. Search Engine Marketing (SEM) Account Manager 2012-2013
FlightNetwork.com, Oakville, ON
• Execute Paid SEM (PPC) strategies to grow profit through finding and growing relevant traffic
• Develop, implement, manage & optimize campaigns to market multiple parts of Flight Network’s
business through Google, Bing/Yahoo, and other paid search channels, to ensure continual
improvement utilizing Flight Network leading global PPC management platform – Kenshoo
• Perform analysis, testing, reporting of search marketing campaigns and provide commendations
based on traffic patterns, navigation paths, bounce rates, conversion trends, etc.

2. • Align specific profiles’ marketing activities with other internal online marketing initiatives
including organic SEM (SEO), affiliate programs, email marketing, third party, etc.
• Tutor and assist other, less senior team members with troubleshooting and other tasks.
• Prepare and deliver presentations to senior management as needed.
SEO Manager - Asia Pacific 2011-2012
Visual Sonics Inc., Toronto, ON
• Developed and improved VisualSonics.com's usability & information architecture
• Designed Visual Sonics global micro sites in different languages
• Developed and executed VSI global digital marketing strategy
• Developed and implemented VSI mobile marketing strategy
• Developed PPC strategy and managed paid search campaigns
• Developed and implemented VSI in-house SEO strategy
• Drove VSI social media marketing solutions to improve performance for various online channels
• Built and managed VisualSonic’s in-house SEM team
• Analysed and monitored performance against objectives and ensure traffic growth to
VisualSonics.com by SEO, PPC and social media marketing
Senior Campaign Manager, SEM 2010-2011
Tsavo Media Inc., Guelph, ON
Search Engine Marketing Specialist 2005-2009
PCSmart Inc., Hamilton, ON
Bioinformatician 2004-2005
University of Toronto, Toronto, ON
Bioinformatician 2003-2004
McMaster University, Hamilton, ON
Bioinformatician 2001-2002
Intradigm Corporation, Washington DC, USA
EDUCATION AND TRAINING
Ph.D. in Immunology 2001
Southern Medical University, Guangzhou, China
M.S. in Computer Science 2000
Cardinal Stritch University, Milwaukee, WI, USA
Google Advertising Certified Professional 2011
Google.com