1. U. Manjunath
H.No : 4/8,
Bharathisalai,karambakkam
Ponninagar,Porur
Chennai-600 116,
Manjunathsmcc@gmail.com
: +91-9361825467
Seeking the challenging and rewarding assignments in Ad Operation field with an organization of
high repute where I can get the opportunity to learn and grow. Looking for a platform where one
can positively contribute with diligence, integrity and expertise.
PROFESSIONAL SYNOPSIS
❖ Increased brand awareness through creation and management of social media channels, boosting social
media engagement by 100%.
❖ Worked closely with clients to design effective promotions to meet customer needs and exceed sales
goals.
❖ Created solution-based execution plans to achieve business goals by using Demand Side Platform
(DSP) , Double Click Bid Manager (DBM) and Social Media Marketing
❖ Daily monitoring the campaign delivery and follow-up with Account Management for avoiding revenue
loss, under delivery and over delivery.
❖ Worked with Campaign Managers and Account Managers to resolve problems to improve Campaigns
Performance.
❖ Produced and submitted weekly reports outlining progress against KPI objectives.
❖ Created and implemented successful advertising strategies to boost Campaign Delivery and
Performance.
❖ Trafficking and uploading Display Banner Ads, Video Ads and Mobile Ads to ensure that they meet the
specs and campaign requirements
❖ Experience in handling high priority and troubleshooting issues.
❖ Supporting Clients : DAN and ADARA
AREAS OF EXPERTISE
Ad Operation Knowledge
❖ DSP and DBM Creatives (JavaScript) : INS Tags, Jivox Tags, Dynamic Tags, Double Verified Tags ,
IAS tags, Sizmek Tags , VAST Video Tags, Native and Facebook Creatives.
2. ❖ DCM : Generating INS and Vast video Tags through DCM.
❖ Insertion Order Creation : CPM , VCPM, DCPM
❖ Campaign Setup : InMkt, InMkt Segment, MC, WB, RTG,AV and Segment targeting campaigns
❖ Social Marketing: Facebook, Instagram, YouTube and Email Marketing.
❖ Optimization: Optimize and monitoring the campaign delivery for daily basis using Daily Campaign
Tracking Sheet.
Testing Tool Knowledge
❖ Display Tools: Clients Demand Side Platform (DSP) , Double Click Bid Manager (DBM), Double
Click Campaign Manager (DCM)
❖ Tag Testing Tools : 3rd
party tag tester, Html file validator, Video suite inspector
❖ Mail Marketing Tools : Mail Chimp, Zoho Campaigns.
❖ SEO Tools : SEM rush , Ahrefs
Certifications
❖ Google Ad Display Certification.
❖ Display and video 360 Certification
❖ Campaign Manager Certification
❖ Google Analytics
Software Skills
❖ Microsoft office (Excel ,Word , PowerPoint)
❖ Programming Knowledge : JavaScript, Html, SQL
EMPLOYEE DETAILS & WORK EXPERIENCE
Organization Designation Duration
Paragon Digital Services Pvt Ltd, Chennai. Process Executive (04/06/2018) – (Till date)
PROFESSIONAL & ACADEMIC QUALIFICATION
❖ Bachelor of Engineering –Computer Science from Sathyabama University, Chennai, Tamil Nadu, with a
CGPA of 6.71
❖ Completed HSC at Grace Matriculation Higher Secondary School and scored 71%.
❖ Completed SSLC at Grace Matriculation Higher Secondary School and scored 79%.
3. ACADEMIC PROJECTS
❖ Title of the project: An Hybrid ACO/PSO algorithm for providing intelligent and efficient routing in
MANETS.
❖ The project aim is to provide intelligent and efficient routing in MANETS (Mobile Adhoc Networks) by
using two algorithms.
❖ I have used ACO (Ant Colony Optimization) and PSO (Particle Swarm Optimization) although these
algorithms are existing algorithms in network; it’s a new approach to combine these both algorithms to
provide intelligent and efficient routing in MANETS.
ACHIEVEMENTS
❖ Won district-level prize in Tamil Oratory Competitions.
❖ Published my project paper in IEEE journal and presented my publication paper at SA Engineering
College Conference -2018.
PERSONAL INFORMATION
❖ Date of Birth: 25 Oct 1996
❖ Father’s Name: L.Uthayaarasu
❖ Marital status: Single
❖ Languages Known: English, Telugu, Tamil, Malayalam
❖ Hobbies: Playing Carom, Listening Music, Playing Cricket, Work outs.
❖ Permanent Address : No.4/8 Bharathisalai , Karambakkam , Ponninagar , Porur
PLACE : Chennai 600116, India. Signature:
(Manjunath)
