1. Experience
IBM Project Manager
Present
•Educate 7,000+ Cloud Sellers globally through web casts, newsletters and e-cards
•Responsible for driving marketing strategies and plans, execution of marketing programs and sales enablement of IBM service
products for Marketing and Sales Content Services
IBM Senior Marketing Collateral Expert and Global Content Services Information Expert
2006 – 2014
•Developed website content and online marketing to leverage cross brand, alliance and partner resources to maximize impact of
marketing plans
•Wrote, edited and developed offering marketing collateral for to a wide variety of new product service launches with an
impeccable record
•Managed design team to create illustrations, photo art, diagrams and charts
The Short & Sweet Advertising/P.R. Agency Owner
1995- 2006
•Developed and implemented strategic public relations, advertising and marketing plans
•Provided the following services to clientele: media relations, media planning and buying, copy writing, graphic design services
ranging from corporate identity to marketing literature for over 100 clients
Education
George Mason University, Fairfax Virginia
Bachelors of Arts, Communication Major
Awards/Recognition
Won three American Marketing Association’s Nova Awards for:
•Best Marketing Plan
•Best Outdoor Campaign
•Best Radio Campaign
Professional Skills
727.656.6324
Email: traceyshort24@gmail.com
1007 Palm Terrace Drive
Clearwater Florida 33755
TRACEY SHORT
Project management:
Program management:
Writing:
Marketing strategy creation &
execution:
Deep knowledge of Cloud
Computing:
Microsoft Excel:
PowerPoint:
Microsoft Office:
Lotus Notes:
SmartCloud Meeting: